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SDL Proprietary and Confidential
SDL Proprietary and Confidential
Fandom Isn’t Random
The Secret Behind a Great
Cult Following
Andrew Thomas, Director of P...
Image placeholder
Click on image icon
Browse to image you want
to add to slide
Allow me to introduce myself
○  Born and ra...
Here are some of my fandoms
Dynamic Leaders
Images by Mike Mitchell
Highlight your personality
Inspire with vision
Educate your base
Engaged Audience
Be quotable
Image by Kyle Cassidy
Talk directly to your fans
Invite participation
Inclusive Exclusivity
Start a club
Develop unique visuals
Images by Willtron
Speak a secret language
Image by Hack The Menu
Meme Mashups
Listen and Learn
Image by dnbpanda
Know your FanVenn™
Leverage compatible fandoms
Leverage compatible fandoms
Leverage compatible fandoms
Leverage compatible fandoms
Engage other fandoms
Engage other fandoms
Engage other fandoms
Engage other fandoms
Engage other fandoms
Engage other fandoms
Engage other fandoms
Content is Queen
What makes a Queen?
Powerful
What makes a Queen?
What makes a Queen?
Versatile
What makes a Queen?
What makes a Queen?
Image by Saint Hoax
What makes a Queen?
Image by Saint Hoax
What kind of Queen is your content?
What kind of Queen is your content?
What kind of Queen is your content?
What kind of Queen is your content?
What kind of Queen is your content?
Royal Requirements
Image by IMadeThisVinyl
Embrace Structure
Make it Modular
Commercial by Volkswagen
Multi, Multi, Multi
Media
Image by Chris Jordan
Multi, Multi, Multi
Channel
Commercial by Coca-Cola
Multi, Multi, Multi
Language
Share Everywhere!
Image by Graffiti Life
Tag it!
54
SDL Brings Your
Brand to the
World…
and the World to
Your Brand
http://www.sdl.com
blogs.sdl.com/company
facebook.com/sdlplc
google.com/+sdlonline 
twitter.com/sdl
youtube.com/sdl
blogs....
SDL Proprietary and Confidential
Fandom Isn't Random with Andrew Thomas, SDL
Fandom Isn't Random with Andrew Thomas, SDL
Fandom Isn't Random with Andrew Thomas, SDL
Fandom Isn't Random with Andrew Thomas, SDL
Fandom Isn't Random with Andrew Thomas, SDL
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Fandom Isn't Random with Andrew Thomas, SDL

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Andrew Thomas shows you a fast-paced look at how to leverage content to cultivate a loyal customer base.

Andrew Thomas is a Director of Product Marketing for Content Management Technologies at SDL, focusing on structured content technologies. Andrew has worked with XML for a wide variety of content, from marketing materials, to printed manuals and web applications. He's witnessed firsthand, the diversity of structured content and how it can empower businesses and customer engagement. Before joining SDL, Andrew was a language intelligence solutions manager for Adobe Systems and oversaw the translation process for their DITA content.

This session was part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

Published in: Marketing, Technology

Fandom Isn't Random with Andrew Thomas, SDL

  1. SDL Proprietary and Confidential
  2. SDL Proprietary and Confidential Fandom Isn’t Random The Secret Behind a Great Cult Following Andrew Thomas, Director of Product Marketing for SDL Documentation
  3. Image placeholder Click on image icon Browse to image you want to add to slide Allow me to introduce myself ○  Born and raised in Alabama ○  Love poetry, politics, and parenting ○  Spend way too much time consuming media ○  Product Marketing Director for SDL LiveContent ○  HUGE NERD ○  Let’s connect: @work_ajt
  4. Here are some of my fandoms
  5. Dynamic Leaders
  6. Images by Mike Mitchell Highlight your personality
  7. Inspire with vision
  8. Educate your base
  9. Engaged Audience
  10. Be quotable
  11. Image by Kyle Cassidy Talk directly to your fans
  12. Invite participation
  13. Inclusive Exclusivity
  14. Start a club
  15. Develop unique visuals Images by Willtron
  16. Speak a secret language Image by Hack The Menu
  17. Meme Mashups
  18. Listen and Learn
  19. Image by dnbpanda Know your FanVenn™
  20. Leverage compatible fandoms
  21. Leverage compatible fandoms
  22. Leverage compatible fandoms
  23. Leverage compatible fandoms
  24. Engage other fandoms
  25. Engage other fandoms
  26. Engage other fandoms
  27. Engage other fandoms
  28. Engage other fandoms
  29. Engage other fandoms
  30. Engage other fandoms
  31. Content is Queen
  32. What makes a Queen?
  33. Powerful What makes a Queen?
  34. What makes a Queen?
  35. Versatile What makes a Queen?
  36. What makes a Queen? Image by Saint Hoax
  37. What makes a Queen? Image by Saint Hoax
  38. What kind of Queen is your content?
  39. What kind of Queen is your content?
  40. What kind of Queen is your content?
  41. What kind of Queen is your content?
  42. What kind of Queen is your content?
  43. Royal Requirements
  44. Image by IMadeThisVinyl Embrace Structure
  45. Make it Modular
  46. Commercial by Volkswagen Multi, Multi, Multi Media
  47. Image by Chris Jordan Multi, Multi, Multi Channel
  48. Commercial by Coca-Cola Multi, Multi, Multi Language
  49. Share Everywhere!
  50. Image by Graffiti Life Tag it!
  51. 54 SDL Brings Your Brand to the World… and the World to Your Brand
  52. http://www.sdl.com blogs.sdl.com/company facebook.com/sdlplc google.com/+sdlonline  twitter.com/sdl youtube.com/sdl blogs.sdl.com/digital-experience linkedin.com/company/sdl-plc slideshare.net/sdlonline
  53. SDL Proprietary and Confidential

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