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#IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM
@SCOTTABEL #IDW2017
AND THE FUTURE
COGNITIVE
CONTE...
Information
Development
World 2017November 28-30, 2017 • Menlo Park
Don’t miss our next conference!
www.informationdevelop...
#IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM
@SCOTTABEL #IDW2017
SCOTT
THE
CONTENT
WRANGLER
ABE...
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CONTENT STRATEGY
THE BADBOY OF
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I LIVE AND WORK IN SAN FRANCIS...
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I’M AN EV...
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STRATEGY
SERIES
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WO...
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AN
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UNCLE
AN
TOUR
AND A
GUIDE
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•...
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MORE ...
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MORE THAN ONE THIRD
78.6+
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AN EQUAL AMOUNT ARE
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MANUEL
VILLACORTA
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SECRET
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RTFM
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THE CONTENT
WRANGLER
I’M SCOTT...
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The Cognitive Era and the Future of Content

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A new era of computing—The Cognitive Era—is taking shape right now. It promises monumental change; altering forever the way we create, manage, and deliver content.

Over the next two decades cognitive computing will radically transform every aspect of our field. It will change the way human beings around the globe live and work. It will change the way business solve problems and make decisions. And, it will provide us with powerful methods of enabling customer success.

The Cognitive Era is not science fiction. It’s science fact. It’s here today. Let’s explore the possibilities.

Published in: Business
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The Cognitive Era and the Future of Content

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  2. 2. Information Development World 2017November 28-30, 2017 • Menlo Park Don’t miss our next conference! www.informationdevelopmentworld.com
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  15. 15. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 I STRUGGLE WITH OBESITY @SCOTTABEL #IDW2017
  16. 16. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 MAY NOT BE WHAT YOU THINK IT IS OBESITY
  17. 17. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 OBESITYIS DETERMINED BY YOUR BODY MASS INDEX SCORE
  18. 18. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 BMIIS A MATHEMATICAL CALCULATION [WEIGHT (LBS) + HEIGHT (IN)2 ] X 704.5 = BMI
  19. 19. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 HOW MUCH OF A PROBLEM IS OBESITY?
  20. 20. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 OBESITYIS A LEADING CAUSE OF •MORTALITY
 •MORBIDITY •DISABILITY
  21. 21. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 1 IN 3ADULTS IN THE U.S. MORE THAN
  22. 22. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 MORE THAN ONE THIRD 78.6+ MILLION ADULTS IN THE U.S.
  23. 23. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 AN EQUAL AMOUNT ARE OVERWEIGHT BUT HAVE YET TO CROSS OVER INTO THE OBESE CATEGORY
  24. 24. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 $210 BILLIONIS RESPONSIBLE FOR OBESITYIN U.S. HEALTHCARE COSTS* * JOURNAL OF AMERICAN MEDICAL ASSOCIATION, NATIONAL HEALTH AND NUTRITION EXAMINATION SURVEY
  25. 25. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 ABSENTEEISM IS ASSOCIATED WITH OBESITY COSTING U.S. BUSINESSES $4.3 BILLION
  26. 26. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 AND DISCRIMINATION OBESITY WAGES AND JOBS
 PROMOTIONS HOUSING TRANSPORTATION
  27. 27. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 INCREASES COSTS OBESITY HEALTHCARE
 INSURANCE
 TRANSPORTATION
  28. 28. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 DECREASES INCOME OBESITY LOWER SALARIES
 FEWER PROMOTIONS
  29. 29. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 LIKE MANY PEOPLE, TO MAINTAIN A I STRUGGLE HEALTHY WEIGHT
  30. 30. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 MEMBERS OF MY FAMILY OF COLORECTAL HAVE DIED CANCER
  31. 31. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 AND OTHER SOME HEREDITARY SOME NOT MALADIES
  32. 32. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 EVERYTHING I CAN TO PREVENT I WANT TO DO THESE THINGS FROM HAPPENING TO ME @SCOTTABEL #IDW2017
  33. 33. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 SO I HIRED A NUTRITIONIST @SCOTTABEL #IDW2017
  34. 34. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 MANUEL VILLACORTA THIS IS MY NUTRITIONIST @SCOTTABEL #IDW2017
  35. 35. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 HE WANTS TO PUT AN END TO AND HELP PEOPLE LIVE HEALTHY LIVES OBESITY
  36. 36. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 MANUEL HELPED ME SHED 22 LBS AROUND THE WAIST 3 INCHES AND NEARLY
  37. 37. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 I’D LIKE TO HELP MANUEL GOAL REACH HIS WHILE I HAVE MORE WORK TO DO TO ACHIEVE MY
  38. 38. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 CONTENT MANUEL SELLS EXPERTISE AND TO PEOPLE WHO WANT TO BE HEALTHY
  39. 39. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 MULTIPLE CHANNELS MANUEL NEEDS TO PUBLISH RECIPES TO
  40. 40. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 RECIPES ARE 
 DESIGNED TO BE READ BY HUMANS
  41. 41. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 THEY’RE NOT DESIGNED TO BE PROCESSED BY COMPUTERS BUT
  42. 42. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 THEY’RE NOT MACHINE-READY
  43. 43. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 CONTENT PRODUCTION TO PROVIDE MAXIMUM VALUE AND DELIVERY MUST EMBRACE THE POWER OF AUTOMATION
  44. 44. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 INCONSISTENCIES PREVENT INTERCHANGE BETWEEN SYSTEMS @SCOTTABEL #IDW2017
  45. 45. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 SO, MANUEL’S TIME-CONSUMING, ERROR-PRONE, AND COSTLY JOB INVOLVES MANY HIS RECIPES ARE NOT DESIGNED TO BE EASY TO FIND, REPURPOSE, OR ADAPT MANUAL TASKS THEY ARE NOT MACHINE-READY
  46. 46. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 MULTICHANNEL PUBLISHING MANUEL COULD LEVERAGE SINGLE-SOURCING WRITE IT ONCE, USE IT OFTEN
  47. 47. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 UNIFIED CONTENT STRATEGY MANUEL COULD ADOPT A REPEATABLE METHOD | CONSISTENTLY STRUCTURED CONTENT | REUSE
  48. 48. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 INTELLIGENT CONTENT MANUEL COULD CREATE REUSABLE | MODULAR | STRUCTURED | SEMANTICALLY RICH | FORMAT-FREE
  49. 49. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 MORE AND BETTER PRODUCE CONTENT FASTER AND MORE CONSISTENTLY IF HE ADOPTED THESE METHODS, MANUEL COULD
  50. 50. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 CAPABILITIES MANUEL WOULD ALSO BENEFIT FROM NEW DISCOVERABILITY RECONFIGURABILITY ADAPTABILITY AND POWERFUL @SCOTTABEL #IDW2017
  51. 51. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 RECIPESMAKING MANUEL’S EASY TO FIND | QUICK TO REPURPOSE | AUTOMATICALLY ADAPTABLE
  52. 52. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 COMPETITION IT’S NOT ENOUGH TO BEAT THE WHILE REPACKAGING RECIPES IS USEFUL
  53. 53. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 WHAT MANUEL NEEDS IS A DIFFERENTIATOR
  54. 54. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 SECRET WEAPON A
  55. 55. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 SECRET WEAPON A BIGGEST PROBLEMS THAT ADDESSES MANUEL’S
  56. 56. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 SCALABLE MANUEL IS NOT
  57. 57. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 HIS CONTENT PRODUCTION PROCESSES DO NOT SUPPORT HIS BUSINESS GOALS
  58. 58. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 EXPECTATIONS MANUEL’S PATIENTS HAVE HIGH
  59. 59. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 CUSTOMERSWHO DESIRE EXCEPTIONAL EXPERIENCES PATIENTS ARE AND WHY SHOULDN’T THEY?
  60. 60. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 EXCEPTIONAL CUSTOMER EXTRAORDINARY EXPERIENCES
  61. 61. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 RARE OCCURENCES @SCOTTABEL #IDW2017
  62. 62. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 PHENOMENAL AMAZING EXPERIENCES @SCOTTABEL #IDW2017
  63. 63. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 THERE IS NOTHING EXTRAORDINARY ABOUT HOW WE HAVE BEEN SERVING OUR CUSTOMERS
  64. 64. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 WE MAKE THEM SEARCHFOR WHAT THEY NEED @SCOTTABEL #IDW2017
  65. 65. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 DELIVERING PERSONALIZED INSTEAD OF CONTENT EXCEPTIONAL EXPERIENCES
  66. 66. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 PERSONALIZED MISMATCH IT’S A GREAT BIG @SCOTTABEL #IDW2017
  67. 67. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 DISSATISFACTION WHICH LEADS TO @SCOTTABEL #IDW2017
  68. 68. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 BECAUSE… @SCOTTABEL #IDW2017
  69. 69. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 CUSTOMERS DO NOT WANT TO RTFM
  70. 70. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 CUSTOMERS DO NOT WANT TO CALL SUPPORT
  71. 71. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 CUSTOMERS DO NOT WANT TO USEONLINE HELP
  72. 72. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 CUSTOMERS DO NOT WANT TO FILTER SEARCH RESULTS
  73. 73. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 CUSTOMERS DO NOT WANT TO NAVIGATE YOUR DECISION TREE
  74. 74. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 CUSTOMERS DO NOT WANT TO DOWNLOAD YOUR PLUG-IN
  75. 75. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 CUSTOMERS DO NOT WANT TO COMPLETE YOUR FORM
  76. 76. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 CUSTOMERS DO NOT WANT TO LEARN YOUR JARGON
  77. 77. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 CUSTOMERS DO NOT WANT TO DO THE WORK YOU SHOULD HAVE DONE FOR THEM AHEAD OF TIME
  78. 78. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 CUSTOMERS WANT TO FIND THE MANUEL’S ENJOYABLE AND EFFORTLESS WAY TO GET HEALTHY
  79. 79. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 GOAL? HOW CAN MANUEL REACH HIS HOW CAN MANUEL DELIGHT HIS CUSTOMERS?
  80. 80. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 COGNITIVE COMPUTING SIMULATION OF HUMAN THOUGHT PROCESSES MADE POSSIBLE BY SELF-LEARNING SYSTEMS WEAPON SECRET
  81. 81. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 LEARN UNDERSTAND MASSIVE DATA SETS UNSTRUCTURED AND STRUCTURED AT SCALE COGNITIVE COMPUTING SYSTEMS IN ANY FORMAT/LANGUAGE
  82. 82. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 MAKE COMPARISONS
 FORM JUDGEMENTS
 MAKE GOAL-ORIENTED DECISIONS REASONWITH PURPOSE COGNITIVE COMPUTING SYSTEMS HYPOTHESIZE MAKE SUGGESTIONS
 AND ASSUMPTIONS
  83. 83. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 INTERACTWITH HUMANS COGNITIVE COMPUTING SYSTEMS NATURALLY NATURAL LANGUAGE PROCESSING
 SPEECH, FACIAL, AND IMAGE RECOGNITION
  84. 84. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 COLLECTIONS OF APPLICATIONS COGNITIVE COMPUTING SYSTEMS WEAVED TOGETHER INTO PRACTICAL SOLUTIONS TEXT ANALYSIS DOCUMENT CONVERSION NATURAL LANGUAGE PROCESSING MACHINE TRANSLATION TONE / PERSONALITY ANALYSIS TEXT-TO-SPEECH / SPEECH-TO-TEXT CONVERSATION
  85. 85. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 COGNITIVE COOKING LET’S TAKE A LOOK AT A SERVICE BASED ON COGNITIVE COMPUTING A SERVICE THAT CAN PROVIDE MANUEL WITH THE SECRET WEAPON HE NEEDS
  86. 86. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 COGNITIVE COOKING THINKOF AS A FORMULA
  87. 87. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 DATA + HUMAN KNOWLEDGE + RECIPES UNSTRUCTURED | SEMI-STRUCTURED | STRUCTURED ANY FORMAT | ANY LANGUAGE COGNITIVE COOKING =
  88. 88. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 COGNITIVE COOKING FLORIAN PINEL: THE FUTURE OF FOOD HIS TALK DEMYSTIFIED THE POSSIBILITIES A COLLABORATION BETWEEN IBM AND THE INSTITUTE OF CULINARY EDUCATION POWERED BY IBM WATSON
  89. 89. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 CONVERSATIONAL COGNITIVE COOKING IS AN EXAMPLE OF COMMERCENATURAL, DIALOG-DRIVEN CONVERSATIONS UNDERSTANDS, REMEMBERS AND USES YOUR PREFERENCES, YOUR NEEDS, YOUR CONTEXT TO DELIVER RELEVANT CONTENT COGNITIVE SYSTEMS CONSIDER CONTENT AND DATA FROM A VARIETY OF SOURCES TO DETERMINE THE BEST ANSWERS TO DELIVER TO YOU
  90. 90. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 DOWNLOAD TODAY COMMERCE CONVERSATIONALVISIT ON THE WEB GWYN
  91. 91. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 DATA COGNITIVE COOKING CONVERSATIONAL COMMERCE WHAT MIGHT WE COLLECT TO HELP MANUEL PROVIDE CONTENT AS A SERVICE TO DIFFERENTIATE HIM FROM THE COMPETITION?
  92. 92. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 TASTE PREFERENCES MANUEL COULD COLLECT FONDNESS FOR SWEET | SALTY | SAVORY | SPICY
  93. 93. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 DIETARY REQUIREMENTS NOT OPTIONAL | ESSENTIAL NEED
  94. 94. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 DIETARY PREFERENCES MORAL | RELGIOUS | HEALTHCARE
  95. 95. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 WORK HABITS BREAKS | SCHEDULE | LIFE BALANCE
  96. 96. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 LIFESTYLE CHOICES DIET | EXERCISE | SLEEP PATTERNS | RISK FACTORS
  97. 97. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 COMMUNICATION LANGUAGE PREFERENCES | LEARNING STYLE
  98. 98. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 FAMILY HISTORY DISEASES | CONDITIONS | RISK FACTORS
  99. 99. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 MEDICAL RECORDS TREATMENTS | MEDICATIONS | LABS | DNA
  100. 100. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 SCIENTIFIC RESEARCH JOURNAL ARTICLES | OTHER RESEARCH FINDINGS
  101. 101. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 WHEN ALL OF THIS DATAIS UNDERSTOOD AND ACTED UPON BY A COGNITIVE COMPUTING SYSTEM MANUEL COULD PROVIDE HIS PATIENTS A COLLECTION OF PERSONALIZED RECIPES BASED ON A CLEAR UNDERSTANDING OF BOTH PREFERENCES REQUIREMENTS RISK FACTORS MEDICAL HISTORY PERSONAL DATA RESEARCH STATISTICS ACTUARIAL DATA DEMOGRAPHIC PUBLIC DATA
  102. 102. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 RESULT PROVIDING CONTENT DESIGNED JUST FOR YOU DATA-DRIVEN CONTENT TAILORED 
 TO MEET YOUR NEEDS AND YOUR EXPECTATIONS AN EXCEPTIONAL CUSTOMER EXPERIENCE THE WITH COGNITIVE CONTENT MANUEL CAN BEAT THE COMPETITION BY EACH AND EVERY TIME!
  103. 103. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 THAT’S NOT ALL
  104. 104. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 WHAT IF MANUEL COULD CONNECT HIS SERVICES TO THE SERVICES OF OTHERS?
  105. 105. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 SERVICE PROVIDER
 FOCUSES ON CORE
 COMPETENCY CONTENT PROCESSING, PERSONALIZATION, 
 TRANSLATION,
 DELIVERY PRINTING, PROCUREMENT, PACKAGING,
 FOOD DELIVERY
 PERSONAL
 SERVICE CONTENT
 MANAGEMENT EXCEPTIONAL
 EXPERIENCE
  106. 106. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 WHAT IF YOU COULD DO THE SAME FOR YOUR PROSPECTS AND CUSTOMERS?
  107. 107. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 YOU CAN! BUT YOU’RE GOING TO NEED A FEW THINGS
  108. 108. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 EXPLORE AND LEARN WILLINGNESS TO WITHOUT THE NEED FOR IMMEDIATE ROI YOU WILL NEED
  109. 109. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 LEADERSHIP SUPPORT TOP-LEVEL A CLEAR MANDATE FOR IMPROVING THE CUSTOMER EXPERIENCE YOU WILL NEED
  110. 110. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 BUDGETFOR THE RESOURCES, TOOLS, AND TIME REQUIRED YOU WILL NEED SUFFICIENT
  111. 111. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 MINDSETA TEAM FOCUSED ON INNOVATION YOU WILL NEED DISRUPTIVE
  112. 112. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 INTRAPRENEURS PEOPLE WHO TURN IDEAS INTO PROFITABLE IMPROVEMENTS AND PRODUCTS THROUGH ASSERTIVE RISK-TAKING AND INNOVATION YOU WILL NEED
  113. 113. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 COGNITIVE COMPUTING IS IN ITS INFANCY LEARN EVERYTHING YOU CAN ABOUT MACHINE LEARNING
  114. 114. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 THANK YOU
  115. 115. #IDW2017 SCOTT@THECONTENTWRANGLER.COM @SCOTTABEL THECONTENTWRANGLER.COM @SCOTTABEL #IDW2017 THE CONTENT WRANGLER I’M SCOTT ABEL QUESTIONS?

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