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Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, Scriptorium Publishing

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Content strategy is about so much more than streamlining your content development process—it's about supporting your organization's business goals. To be truly effective, your content strategy should be global. That means breaking down the barriers that keep the different types of content producers in your organization apart.

Your organization creates various kinds of content—technical, marketing, training, and more. Your content strategy may begin with tech comm, but it should also account for these other types of content to present a unified message and better serve your brand. This presentation shows how, with a global strategy, all of your content can work together to help your organization succeed.

Gretyl Kinsey is a technical consultant with Scriptorium Publishing who specializes in content strategy and tech comm tools and technologies. Since joining Scriptorium in 2011, she has been involved with the development and implementation of content strategies for organizations in a variety of industries. She has experience with every step of the implementation process, from customizing transforms to converting legacy content to helping with follow-on support. She also frequently contributes her graphic design skills to the marketing side of Scriptorium. With a background in journalism and visual communication, she is interested in the convergence between technical and marketing communication, and in content strategies that encourage it.

This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

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Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, Scriptorium Publishing

  1. 1. 4 virtual summit wmng I on advanced technical communication practices december 5, 2011; ’ 1:00PM PT Gretvl Kinsey, Consultant, Scriptorium Publishing ‘_ . 1 _ sponsored by ‘ . ficrip1oruurn. COm J___, ‘-—j
  2. 2. YOUR HOST : . - , l A N‘; ‘L , c‘fl'i r ‘I’ I ' ‘ t’ ‘ 7 l ‘ IL «. SCOTT ABEL The Content Wrangler
  3. 3. 55 minutes One guest Recording available after presentation
  4. 4. Content strategy for tech cornm andybeyond c _ ' _ I 3 ' o - Gretyl Kinsey Scriptorium ' . : - l. ' '- A . , " l a . 4 r r‘ . .. . 'C . . . y _ ‘ . _, , V. ,
  5. 5. Gretyl Kinsey @gretylkinsey Technical Consultant Scriptorium Publishing www. scriptorium. com Interested in: . Content strategy . Tools and technologies . Convergence of technical and marketing content @gretylkinsey
  6. 6. Your process isn’t working. .. @gretylkinsey {om
  7. 7. .. .think beyond ‘ . ‘ , . l 4 l N ' _ . ‘ : 3 L‘ . . A - ' ' . . '- - . I Flickrz Marshall Space Flight Cent‘ ' @gretylkinsey _com
  8. 8. Take a global approach ig ht Ce nter T V O q I‘ . __ . ;_ o’ “ . .«’ 5 , or, ‘ v , '. - v‘>"‘r ‘av’: @gretylkinsey . com
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  10. 10. Work together instead
  11. 11. Flickr: NASA Goddard Space Flight Center . com
  12. 12. The bottom line to support your i‘Li‘~—-; +}& ‘Rx , ;" ' "A business goals ‘J? -" g ‘5_~r’/ l Flickr: NASA Goddard Space Flight Center
  13. 13. @gretylkinsey Flidcr: NASA Goddard Space Flight Center . com
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  15. 15. Global strategy wanted 4- uh -we fl cm ‘. rI". aIlu<lp rtulgfirl-ovvu1r<dN-Lit k ‘I “ ' 5 . ... .¢' 9 room cum. -« aux: - Lao: u Ilarv flraor cmm Coaroa Soonals I cum DIV reopen I. ~-r- ~'u*'-“ ~"" ‘- V l¢. “ ' '°u' “(°u'“ ' u . .. and . .. n. -. l l‘VI. " . l~¢-I-4 t. u Dining Sets Fm: 9, FREE SIUPII6 II PATII %IflIHE $499 M INIIP Tnemfidyonrldifiqarainjlumdsltbornvaruioxclnvqguxoei Dfipwtv-Qrt - ( . . (. ,. . - . o Lo(~l. w.. uu'lI Incomes-can 4.. , W" "a nu r. .. r» . . lung! ._ | «. . .. " ll . - . r. [R- ~ . .. v. ' hnmg cuuuv, - ‘ ‘ °naow~ . crbm ll-op locum Jounr cnm you 3.4 Colouloa non Du--g sou Gnnory i ii». Al um. .. I um n, I lama Mllorul - @gretylkinsey
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  17. 17. Global strategy wanted -1.-—u Ta. -.. ... ... .. ... .._. ... ... ..-. .— - . - — g‘. .. 5 I Qnumomu--uar , nu-in -an-i— c--cu-av Q-auiuu A T», W 2 T ~ N 'r- Ti». wrung-o-A i. .. -. .~. o-iwrmm . Iv" “v a . ... .. . ..~«—-- I39! N » SWIM illlflfl $l)IDO . ... . T. ... .. ». .i. ... i. ... ... . II-IiT| |rl—>HHAi - T ‘ ’ ‘ ' ' ‘ ' ‘ ' Altamira Diamond 5~Plece Patio Dining Set colon ~ mnnbnvuuo g-up--‘AA-o-T. - ' $399.00 -T OUII YIONI I D6319} u—. .i. ._. ..-n. .~» . .., i.. @gretylkinsey
  18. 18. @gretylkinsey i""! ' ; ‘4 must -mi m. vu. .~~n-y. T . ... s.. .-. ». .,—. ..T. i. ... .. i. .. ‘, ,,, . , , J. .. ".4, , ... un. 3.9-: I .1.. . no - --~ » v KPC -um. -_. -2. >~. - . . i- -av is rig _ ' ix‘; USE AND CARE GUIDE AI ‘IAMIRA Awwlt uni Ill II / A‘ A l) ‘Al-HA [1 lvO'Vl "vIIr‘u4»v'I Ha‘ '- I‘ . i '9’lC>' iT. T . . . T _; u. “ “T. l" . .. IJIS-DCONAIPYOCO Ii HAIPVONIAV C% . .. . -'~. :: , ._ . --. - '_'_ld. & . com
  19. 19. Aooomiry 1 An. .. hing rr. 1 um up: PLANNING ASSEMBLY T. i . ,--n T- -. i . -. . . .iT. T .9.. ..; - no How-GQUI N-<>. pOo<1 ma up-up i «own. . . .. .. < , ... . n. . . .i. .. . r. .. . i.. ..~. o. ..-pa i. .. .-.1 - i-um‘, NARDWARE INCLUDED ___‘ K. V fl A ‘ . . "J , ( . 'iT 0;’, OT. is». .. . , 3 Inserting the 7-Rocker A MU'I5 mm Ha: Doll 98 l M6'J5 mm No: boll IM6'l5mm Nu boll Ma spririgkioiioc @gretylkinsey 2 Aiu. mm: Hm. "ii cu" . com
  20. 20. Global strategy in action Push your music as " " T‘. can go Every ste: oft T. -.31. lnII—I @grety| kinsey . com
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  22. 22. Global strategy in action
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  24. 24. '00! ‘. I-n—i-u-an . V. .. ‘ »~—. ‘-—. —.. .». .T 1.. a-. - in. .. ‘T. .. . r-9 ‘Q QT . miu qua . . . _, -‘. .'V‘77 i 7 Ziiuthi . .. g, ... ... ... . g. .. 1.. . -_C. . g. ... ... gT. _.. . . H f’OO-~Tiu: o_'ge0T-v1_1 ‘Ln . ;.. i fr; i-T. 9» inc’. ~- —--~. -saw r-r L‘-Wan . i.. . . .o. .». -«mi- T. Ia‘; -‘ @gretylkinsey
  25. 25. .. ,, . _ . @gretylkinsey nnnslntluln-H u—Ilnu—In1 muungfi-Inlslnrnlluivd. i: K.—. I-nvfinunnlldgifi“ I stun-. uInuI. Inuun-nan: -nu-u'_‘ I > (IT . , ‘ V , _‘ I_ulfl! !.| I__I, l§I! ,I. ,fll! fii7 W ,3 ’. 1 , i , , I j11fiI: _:jjlhj: ——j njufiflu-nj sun? : f|. _.or'Sx.4.-r. |I. .4»-u . com
  26. 26. Customers need minimum viable content
  27. 27. Customers need minimum viable content @gretylkinsey . com
  28. 28. Customers want . I flidur: NMM Goddard Spur High! Co. -nu-r intelligent content
  29. 29. Customers want marketing , content focus technical content focus intelligent content @gretylkinsey . com
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  31. 31. Expanding goals Hitler. NA! »- r1.usl1.I| |5p. Iu- figlIlCenltr . com @gretylkinsey
  32. 32. Contact information i Gretyl Kinsey Scriptorium Publishing . Web: www. scriptorium. com ‘N . Email: gkinsey@scriptorium. com . Twitter: @gretylkinsey Fliclu: lJ| ucfoKc4l I6
  33. 33. YOUR HOST : . - ; V A N‘; ‘L , c‘fl'i r ‘I’ I ' l t’ ‘ 7 T ‘ IL «. SCOTT ABEL The Content Wrangler

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