Unstructured authoring refers to writing content with traditional word processors like Microsoft Word, while structured authoring uses XML. Content authored with XML is inherently structured, describing its meaning and relationships. Organizations are adopting structured authoring using XML because it enables streamlining content processes and facilitating content automation. DITA is an open standard for authoring and publishing structured technical content using XML. DITA supports single-sourcing content to produce multiple outputs and maximizes reuse through topics, conditional text, and other features.