With so many publishing tools on the market how do you select what’s right for you? You know you need a content management system but do you also need a digital asset management system? XML is touted as the game changer to facilitate content re-use but what’s the best approach to create it? And at the end of the day, you still need to publish a physical product as well as an ebook, web content, mobile apps, and more.

1. Wednesday Webinar Series
Content Goes In,
Products Come Out:
End-to-End Publishing
with RSuite, eXtyles, and
Typefi
June 23, 2010
©2009 Really Strategies, Inc. | www.rsuitecms.com

2. Webinar Agenda
 Welcome, Overview, Introductions
 Online Poll
 RSuite basics and demo
 eXtyles basics and demo
 Typefi basics and demo
 Q&A
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3. Webinar Presenters
 Harvey Greenberg
Sales Engineering, RSuite
 Chris Hausler
VP, Business Development, Typefi
 Caleb Clauset
Product Manager, Typefi
 Elizabeth Blake
eXtyles Product Manager, Inera
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4. ONLINE POLL
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5. round trip to XML
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6. Overview and Demonstrations
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7. RSuite Basics
 “Optimized” for XML – built on MarkLogic
Server, an enterprise strength, native XML repository
 Manage Any Content – XML, Word
documents, PDFs, Images, Audio, Video, metadata,
etc.
 Powerful Workflow – manage process from
manuscript to multi-channel deliveries
 Scale Along with Business Needs -
manage one or one thousand products
 Open and Extensible - easy integration
with third-party tools and customizable user interface
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©2010 Really Strategies, Inc. | www.reallysi.com

8. RSuite in Practice
 Over 4,000 publishing professionals
globally use RSuite every day
 Our clients use RSuite in the
production of:
 Books
 Journals
 Newsletters
 Directories
 Magazines
 Technical Publications
 Our clients use RSuite to aggregate,
transform, and automate the delivery of
content to industry licensing partners
(Amazon, Highwire, PubMed, etc.)
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©2010 Really Strategies, Inc. | www.reallysi.com

9. Demo Scenario
An article has dropped out of an issue in progress and a
substitute article will be added to the issue:
1. Ingest manuscript
2. Add eXtyles
3. Transform to XML and PDF
4. Assign article to issue
5. View issue status report & issue preview
6. Check schedule status
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10. eXtyles Basics
 MS Word Plug-in – customized tool suite works within the
familiar Word editing environment
 Automated Document Formatting – cleans up
author-submitted files and applies consistent structure through easy-to-
use tools
 Automated Editing – applies house-style conventions to
body text and checks consistency and accuracy of document elements
 Reference Processing – automatically edits bibliographic
references to a preferred style, links references to PubMed and
CrossRef, and matches references against in-text citations
 Word to XML Conversion – fully processed Word file can
be exported to valid, full-text XML with the push of a button (NLM and
other DTDs)
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11. eXtyles in Practice
 Used by publishers and suppliers worldwide to
produce scholarly books and journals
 Journal publishers include:
 American Association for the Advancement of Science
 American Institute of Physics
 Nature Publishing Group
 New England Journal of Medicine
 World Health Organization
 Book publishers include:
 MIT Press
 Thieme Medical Publishers
 eXtyles is a fully customizable tool that improves
quality, decreases costs, and increases productivity
for a wide variety of small and large publishers
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©2010 Really Strategies, Inc. | www.reallysi.com

12. Typefi Systems Basics
 Best-of-breed publishing
automation platform backed by
world-leading expertise
 Enables organizations to
create professionally-
designed documents
across multiple media types
 Adobe Global Solutions Partner
 Over 4,000 users worldwide
©2010 Really Strategies, Inc. | www.reallysi.com

13. Typefi Publish in Practice
 Fully automated composition
engine built on top of Adobe
InDesign Server
 Templates created in InDesign
using Typefi Designer plug-ins, but
do not require our plug-ins to be
opened/edited post-Typefi
 Typefi flows XML content through
InDesign Server
 Outputs fully editable InDesign
files, PDF, ePub, etc.
 Composition jobs can be run via
Web Services or using Typefi
Writer for Microsoft Word (does not
require InDesign to be locally
installed)
©2010 Really Strategies, Inc. | www.reallysi.com

14. End-to-End Publishing Results
 Reduction in production timelines
 in some cases by over 50%
 in one case from 7 months to 1 week
 Reallocation of staff away from manual tasks to value
added editorial functions
 The ability to staff projects independent of product (book
or journal) since team is cross-trained on all
technologies
 An increase in content re-use for new product
development
 One client experienced a 40% increase in total products
produced without adding staff
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©2010 Really Strategies, Inc. | www.reallysi.com

15. Content Goes In, Products Come
Out: End-to-End Publishing with
RSuite, eXtyles, and Typefi
QUESTIONS
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©2010 Really Strategies, Inc. | www.reallysi.com

16. Upcoming Webinars
End-to-End Publishing with RSuite,
eXtyles, and Typefi
July 28, 2010 | 8:00 to 9:00 AM EST
A Publisher’s Guide to Choosing the Right
XML Editor
Featuring Lisa Bos, CTO & Co-Founder
Really Strategies, Inc.
August 4, 2010 | 2:00 to 3:00 PM EST
More Information: http://www.reallysi.com/webinars
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©2010 Really Strategies, Inc. | www.reallysi.com