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Emerging
Trends in
Visual
Content
Marketing
Adam Helweh
@secretsushi
www.secretsushi.com
Why
visual
content?
Graphic produced by pressassociation.com/digital/graphics
Reduces
Cognitive
Load
http://en.wikipedia.org/wiki/Cognitive_load
Blogs were one of the earliest forms of social networking
where people were writing 1,000 words," says Dr. William J.
Ward...
Top Comment
http://www.wired.com/business/2013/10/motorola-google-mouse
Images and videos in posts often get
viewed more t...
A picture
is worth
1,000
words.
By the Numbers
Popular Visual Content Channels
(as of June 2014)
200 M
Active Users
60 M Photos/Day
40+ M Users
5 Vines Ar...
Current
Trends
Visually
Expressive
Social Profiles
Visual
Content Feeds
Google+“Almost 50 percent of content in
the news feed is visual. Now the
average news feed Pages posts
are almost 30 perce...
Instagram
Instagram
Twitter CardsImage Pulled Dynamically from Blog Post
Twitter CardsEvent Photo Uploaded
Twitter CardsWebinar Call to Action Image Uploaded
Twitter Cards“Day in the Life” Photo Uploaded
More
Infographics
Google searches for
“infographic” over time
You Are Here100
0
Infographics Are Not
Going Away Anytime Soon
http://www.pinterest.com/search/pins/?q=infographic
Emerging
Trends
Living Images
(fancy way to say gif)
Creative
Collaboration
Shaun McBride
Snapchat Stories
An Interactive Part
of the Conversation
Bite Sized
Video
If one wants to reach younger people at an earlier age to
shape their minds in a critical way, you really need to know
how...
The
(not so distant)
Future
3D Printing
2 Marketing Opportunities Using
3D Printing
1. Giveaway 3D assets to extend the
experience of an existing product.
2. Prod...
In January 2013, Nokia made available a 3D printing kit so its customers could
print out customized covers for the Lumia 8...
"The Polo Principle" campaign invited people to take control, via a website, of the automaker's 3D
printer -- the one used...
Virtual ExperiencesVirtual Experiences
Virtual Experiences
Tips, Ideas
& Inspiration
A series of brilliant billboard ads dedicated to promoting
science in Vancouver, by Science World Museum.
1. Tells a story
2. Avoids being overly promotional
3. Stays on brand/voice
4. Is optimized for its channel
5. Is discreet...
1. Animated Gifs
2. Short Videos
3. Stop Motion
4. Timelapse
5. Interactive Video
6. Text on Backgrounds
Not Just Photos &...
Questions? 

Want to talk?

adam@secretsushi.com
@Secretsushi
Links & Resources
bit.ly/1H8wSfA
Questions? 

Want to talk?

adam@secretsushi.com
@Secretsushi
Visual aids in the classroom
improve learning by up to
400 percent.
“
- 3M Corporation”
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
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Emerging Trends in Visual Content Marketing with Adam Helweh

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Did you know that the average human brain processes information that is more visual up to 60,000 times faster than text? But wait! Text is visual right? Not in the same way. Photos, videos and other visual mediums communicate on a whole 'nother level than a paragraph of text. The rise of visual content marketing over the last couple of years has been driven by bevy of platforms and tools that give little excuse to not include it into your marketing efforts.

Join Adam Helweh as he identifies these trends, explores the tools and helps you create a more vibrant visual marketing mix for your audience.

You will learn:

• Why is visual content more effective than other types of content
• What emerging trends and tools are driving the use of visual content
• How to go beyond the confines of the static image to make visual content that’s more alive and engaging.

This presentation was given at Content Strategy Applied USA on November 17-18, 2014

Published in: Marketing
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Emerging Trends in Visual Content Marketing with Adam Helweh

  1. 1. Emerging Trends in Visual Content Marketing Adam Helweh @secretsushi www.secretsushi.com
  2. 2. Why visual content?
  3. 3. Graphic produced by pressassociation.com/digital/graphics
  4. 4. Reduces Cognitive Load http://en.wikipedia.org/wiki/Cognitive_load
  5. 5. Blogs were one of the earliest forms of social networking where people were writing 1,000 words," says Dr. William J. Ward, Social Media professor at Syracuse University. "When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest. http://www.fastcompany.com/3000794/rise-visual-social-media “ ”
  6. 6. Top Comment http://www.wired.com/business/2013/10/motorola-google-mouse Images and videos in posts often get viewed more than the written content.
  7. 7. A picture is worth 1,000 words.
  8. 8. By the Numbers Popular Visual Content Channels (as of June 2014) 200 M Active Users 60 M Photos/Day 40+ M Users 5 Vines Are Tweeted/Second 40 M Active Users 23% Use at Least Once a Day 60 M Total Users 30 Million Active Users 1 B+ Total Users 6 Billion Hours Watched/ Month 1.3 B Active Users 300 M Visits/Month Avg visit to Tumblr is 14 min 255 M Active Users 60 M Visits/Month 215 million page views
  9. 9. Current Trends
  10. 10. Visually Expressive Social Profiles
  11. 11. Visual Content Feeds
  12. 12. Google+“Almost 50 percent of content in the news feed is visual. Now the average news feed Pages posts are almost 30 percent of the content.” - Mark Zuckerberg
  13. 13. Instagram
  14. 14. Instagram
  15. 15. Twitter CardsImage Pulled Dynamically from Blog Post
  16. 16. Twitter CardsEvent Photo Uploaded
  17. 17. Twitter CardsWebinar Call to Action Image Uploaded
  18. 18. Twitter Cards“Day in the Life” Photo Uploaded
  19. 19. More Infographics
  20. 20. Google searches for “infographic” over time You Are Here100 0
  21. 21. Infographics Are Not Going Away Anytime Soon http://www.pinterest.com/search/pins/?q=infographic
  22. 22. Emerging Trends
  23. 23. Living Images (fancy way to say gif)
  24. 24. Creative Collaboration
  25. 25. Shaun McBride
  26. 26. Snapchat Stories
  27. 27. An Interactive Part of the Conversation
  28. 28. Bite Sized Video
  29. 29. If one wants to reach younger people at an earlier age to shape their minds in a critical way, you really need to know how ideas and emotions are expressed visually.“ - Martin Scorsese ”
  30. 30. The (not so distant) Future
  31. 31. 3D Printing
  32. 32. 2 Marketing Opportunities Using 3D Printing 1. Giveaway 3D assets to extend the experience of an existing product. 2. Produce limited edition, custom objects to promote or reward.
  33. 33. In January 2013, Nokia made available a 3D printing kit so its customers could print out customized covers for the Lumia 820. http://adage.com/article/news/3d-printing-adds-dimension-marketing/243870/ 1. Create and giveaway 3D assets to extend
 the experience of an existing product or service.
  34. 34. "The Polo Principle" campaign invited people to take control, via a website, of the automaker's 3D printer -- the one used to create the original Polo model -- to design their own versions of their car. http://adage.com/article/news/3d-printing-adds-dimension-marketing/243870/ 2. Produce limited edition, custom objects to 
 promote or reward.
  35. 35. Virtual ExperiencesVirtual Experiences
  36. 36. Virtual Experiences
  37. 37. Tips, Ideas & Inspiration
  38. 38. A series of brilliant billboard ads dedicated to promoting science in Vancouver, by Science World Museum.
  39. 39. 1. Tells a story 2. Avoids being overly promotional 3. Stays on brand/voice 4. Is optimized for its channel 5. Is discreet and “snackable” 6. Is shareable The Best Visual Content
  40. 40. 1. Animated Gifs 2. Short Videos 3. Stop Motion 4. Timelapse 5. Interactive Video 6. Text on Backgrounds Not Just Photos & Videos
  41. 41. Questions? 
 Want to talk?
 adam@secretsushi.com @Secretsushi Links & Resources bit.ly/1H8wSfA
  42. 42. Questions? 
 Want to talk?
 adam@secretsushi.com @Secretsushi
  43. 43. Visual aids in the classroom improve learning by up to 400 percent. “ - 3M Corporation”

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