Organizational culture is shaped by various determinants and can be measured along several dimensions. Developing a strong culture involves establishing a clear identity, important values, healthy traditions, and consistent management practices. Changing culture requires understanding forces of change, maintaining core values, creating a shared vision, assessing gaps, planning interventions, and continually reinforcing changes. Measuring culture uses both quantitative and qualitative methods to understand artifacts, values, rituals, stories and basic assumptions.

1. Building Organizational Culture
Pankaj Kumar
IIM, Lucknow

2. Issues of Concern
• Meaning of Organizational Culture
• Measuring Organizational Culture
• Building Organizational Culture

3. Do you really know your
Organization’s Culture ?
* What 10 words would you use to describe
your company?
* Around here what is really important?
* Around here who gets promoted?
* Around here what behaviours get rewarded?
* Around here who fits and who does not?

4. The Meaning & Content
• No Universal Definition.
• Various Conceptual Frameworks.
• Dimensions of OC.

5. Schein (1985)
“ …a pattern of basic assumptions-invented,
discovered or developed by a given group as
it learns to cope with its problems of external
adaptation and internal integration-that has
worked well enough to be considered valid
and, therefore, to be taught to new members
as the correct way to perceive, think and feel
in relation to those problems.”

6. Pareek (1995)
“ … a cumulative preference of some states of
life over others (values), the predispositions
concerning responses towards several
significant issues and phenomena (attitudes),
organized ways of filling time in relation to
certain affairs (rituals), and ways of
promoting desired behaviours and preventing
undesirable ones (sanctions).”

7. Vision
Mission
Goals & Objectives
Strategies
Structure
Culture
Behaviour
Performance

8. Artifacts & creation
Technology Visible but often not
Arts decipherable
Visible & Audible
Behavior Patterns
Values Greater levels of
awareness
Basic Assumption
Relationship to environment
Nature of reality Taken for granted
Time & Space Invisible
Nature of Human activities preconscious
Nature of Human Relationship
Levels of Culture and its interaction

9. Developing OC involves
* Developing a strong corporate identity
* Development of important values
* Building healthy traditions
* Developing consistent management practices

10. Cultural aspect of HRD
concerned with
* Development of Appropriate OC
* Creating conducive Org. Climate
* Improving Communication
* Evolving effective reward system

11. Strong Corporate Identity
develops when employees have a sense of belonging,
and feel proud of working with the organization,
which develops as a result of interaction of
employees with the organization.
* Developing an attractive Induction Booklet
* Films on success experiences in the organization
* Company newsletters
* Mobility of People

12. Developing important values
Values of excellence and human consideration
develop only by demonstrating these values in
action.
* Surveys of Values and differences b/w espoused
v/s practiced values
* Special value orientation programmes
* Examining the various systems operating in the
organization
* Special OD intervention in Cooperation and
Collaboration

13. Building Healthy traditions &
practices
Traditions are built in org. on the basis of important
Functional rituals or celebrations
* Induction programme for new entrant
* Promotions as transition
* Ritual associated with “old age” and retirement
* Exceptional behaviour
* Celebration of special individual & important
organizational days

14. Types
* Autocratic or feudal culture is characterized by
centralized power concentrated in a few persons,
and observation of proper protocol in relation to
the person/s in power.
* Bureaucratic culture is characterized by primacy
of procedures and rules, hierarchy and distant
and impersonal relationship.
* Technocratic culture emphasizes technical
/ professional standards and improvement.
* Entrepreneurial culture in concerned about
achievement of results and providing excellent
services to the customers.

15. Profile of OC
Cultures Focus Climate Ethos
Autocratic/ Proper Dependency+ All opposite
Feudal Protocol Affiliation values of
OCTAPACE
Bureaucratic Rules & Control + safe playing,
Regulations Dependency inertia, conflict
& closed
Technocratic Perfection Expert power proaction,
+ Extension autonomy,
collaboration,
experimentation
Entrepreneurial/ Results, Achievement OCTAPACE
Democratic/ Customers +Extension
Organic

16. ACQUIRE
Basic new knowledge, facts, skills,
process, concepts, values and beliefs etc..
TEST EMBED
Implications of New knowledge through
concepts in new reflection and practice
situations
INTEGRATE
New facts into existing concepts and
generalization
Learning Culture Model

17. Building Culture
• Recruitment and selection.
• Socialization.
• Performance Evaluation.
• Leadership. - Employee Motivation & Decision
Making
• Compensation Packages.
• Grievance Handling.
• Conflicts & Differences handling.
• Discipline & Morale
• Career Planing and Development

18. Measuring Organizational Culture
• Quantitative
• Questionnaire & Survey
• Qualitative
• Depth Interview
• Clinical Intervention
• Analyzing Visual Artifacts.
• Analyzing stories, rituals and myths.
• Participant Observation.

19. Changing Culture
# Understand the environmental & other forces that
will influence your future strategy
# Determine what are the core values that have been
fundamental to your business identity, core purpose
& success and that you will not compromise
# Create a shared vision of what the company needs
to become
# Assess the existing culture & determine what
elements of culture need to change

20. # Determine what changes need to occur to
implement strategy and address the gaps
# Define the role of senior management in leading
the culture change
# Craft an implementation plan with targets of
intervention, time lines, milestones &
accountabilities
# Communicate the need for change and plan for
change and create motivation and buy in among key
stake holders

21. # Identify obstacles and sources of resistance and
develop strategies for getting around them
# Institutionalize, model and reinforce the changes in
culture
# Continually reassess the organization’s culture and
establish a norm of continuous learning and
transformation

22. Organizational Climate & Ethos
# Achievement (concern for excellence)
# Expert Power (concern for impact through
expertise)
# Extension (concern for relevance to larger goals
and entities)
# Control (concern for orderliness)
# Affiliation (concern for maintaining good personal
relations)
# Dependency (concern for approval & maintenance
of hierarchical order)
* OCTAPACE

23. Constituents of OC
Determinants Dimensions
- Societal Culture -Visual Artifacts
- Shared learning from - Values
shared history
- Leadership - Rituals
- Consistent Mgt. practices - Stories & Myths
- Structural Stability - Assumptions
Consequences
- Performance
- Behaviour