1. REDEFINING UNIT AND DOLLAR SALES
PARAMETERS

2. BUDGETING FOR E-BOOK SALES
 Incorporating e-book sales in title budgets
 Incorporating e-book sales in overall Press budget
 Adapting to new sales paths
 Adapting to budgeting by dollars vs. units
 Redefining sales timelines

3. Incorporating e-book sales in title
budgets
 We add a line to the sales projection including e-book
sales units and dollars
 We include that projection in the margin calculation
with print book sales
 We assume no additional costs for e-book creation
 We are considering adapting this model to incorporate
projected e-book sales from non-unit sales sources
(collections, chapters, etc)

4. Incorporating e-book sales in
overall Press budget
 More art than science
 Issues incorporating unit sales of e-books
 Impact of e-book sales on print sales, especially cloth
sales
 Issues budgeting backlist e-book sales vs. frontlist

5. Adapting to new sales paths
 Sales thru vendors (Kindle, B&N, etc)
 Direct sales
 Sales thru collection partners (UPCC, JSTOR)
 Course packs

6. Adapting to budgeting by dollars
vs. units
 Conventional thinking about book sales is tied to units
and standard pricing
 Hard to define what is a unit in terms of e-book sales
 Standard pricing, outside of the shopping cart, is
almost non-existent
 No clear evidence of repetitive annual trends in e-book
sales as there is for print books
 Planning issues regarding cloth unit sales as e-book
sales ramp up

7. Redefining sales timelines
 When to recognize sales from collection sales vendors
(UPCC, JSTOR)
 How to classify rental/course pack sales
 How to classify chapter sales
 Planning for classification of less than chapter length
e-sales