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Hubspot Inbound Conference Talk - "Create Predictable, Scalable Sales Revenue"

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Aaron Ross
Aaron Ross

Aaron Ross talk from Inbound 2013

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#INBOUND13 Create Predictable, Scalable Sales Revenue AARON ROSS Author “Predictable Revenue” @motoceo www.linkedin.com/in/aaronross
Slides: PredictableRevenue.com/inbound
• 3 Fatal Mistakes • Why Salespeople Shouldn’t Prospect • What It Takes To Create Sales Growth That Scales Welcome
#1 Bestseller
Aaron Ross • $100m @ SFDC • Father of four+ • 25 hr workweek
Crossing The Hot Coals
Fatal Mistake: Treating All Leads Alike1
3 Lead Types: Seeds, Nets and Spears
Fatal Mistake: Selling To The Wrong Prospects2
Fatal Mistake: Making Salespeople Prospect3
• They aren’t any good at it • They don’t like it • It’s not repeatable Why Salespeople Shouldn’t Prospect Google “Why Salespeople Shouldn’t Prospect” and send it to your manager
When To Hand Off Outbound Leads
Fatal Mistake: Mis-Hiring4
Builders Vs. Growers
• Grow your best future hires • Lower risk, cost • Faster ramp time • Better client experience Build A Farm Team System
• Enhance your inbound marketing • Drive predictable results • Triple your growth rate • Be a great source of future all-around talent Specialized Sales Roles + An Expert Outbound Team Can…
Examples 1. +$10m in new pipeline last quarter 2. $1m to $20m in three years 3. 0% to 30% growth (adding $10m)
Want A Closer Look & Details?
#INBOUND2013 www.PredictableRevenue.c om
QUESTIONS ?
@motoceo www.LinkedIn.com/in/aaronross aaron@PredictableRevenue.com Contact Me

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Hubspot Inbound Conference Talk - "Create Predictable, Scalable Sales Revenue"

Editor's Notes

  1. So you don’t have to worry about missing slide text or getting it all down
  2. At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
  3. At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
  4. At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
  5. At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
  6. At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
  7. Under intense scrutiny?