publicity<br />creating awareness<br />Aaron Manfull, Media Adviser  |  Francis Howell North High School  |  St. Charles, ...
Aaron ManfullMedia Adviser (NBCT, MJE)<br />JEA Digital Media Chair  Francis Howell North High School St. Charles, Mo<br /...
Meet Your Competition<br />
publicity<br />creating awareness<br />
More than Awareness…<br />Deciding who and what you are as a publication (your attitude)<br />Creating ways to communicate...
Publicity is Not New<br />
publicity<br />in action<br />
publicity<br />now a necessity for all media outlets<br />
Make Publicity Work for You – Two Steps to Get Started<br />define the<br />problem<br />set the <br />goal<br />
define the<br />problem<br />
set the <br />goal<br />
two-fold<br />What do we need to do to get them there?What does your publication need to be when they arrive?<br />
Screensavers<br />Wallpapers<br />Buddy Icons<br />Music <br />Posters<br />Facebook and MySpace profiles<br />Mobile game...
YOUR publicity in <br />action<br />
keeping it<br />simple,<br />easy (and cheap)<br />
  Meet your audience where they are. Online, on their phones, in school or…in their car.<br />
Sidewalk Chalk<br />Car paint<br />Posters <br />Flyers<br />Become a homepage for all shared school computers<br />Tag yo...
building<br />momentum<br />
<ul><li>Send out newsletters
Make signs for the water fountains, business cards to hand out
Create T-Shirts for your publication – with
school-wide appeal</li></li></ul><li><ul><li>Utilize your Web site
Use your biggest asset – publication students!
Start working your freshmen early
Engage your audience</li></ul>This site was recommended to you by a friend.<br />
contests<br />interaction with your audience<br />
Start Out Easy<br />
More Involvement<br />
Up the Game<br />Maybe your publication is ready to move forward in contests. Consider sweetening the incentive with a pri...
How to get prizes<br />Request items from large companies or those that advertise with you.<br />You can exchange a produc...
keep in contact<br />eLetters<br />
E-news letter<br />The e-news letter helps promote the publication and its web site.<br />Benefits?<br />Instead of receiv...
Customize Your eNews<br />
Content<br /><ul><li> weekly updates help inform parents
podcast teaser
 quick links go straight to the website
 Plus - people can pass it on to help publicize for you!</li></li></ul><li>getting<br />social<br />
Fan Page<br />Event Invite<br />
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Publicizing Your Site - MIPA Preso

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This is a presentation for high school media staffs that deals with publicizing their sites. By Aaron Manfull

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  • In it’s most basic form, publicity is creating awareness for your publication – whether that be your newspaper, yearbook, broadcast or web site. Publicity is more than just talking about your publication, it’s crafting a message, creating ways to communicate what and who you are, what you have to offer them (as your audience) and
  • They are not only your compeition, but your partners.
  • After this slide, bridge to the rest with – “Now let’s take a closer look at a few of these ideas and how you can start to build these into your publicity plans for this and next year…”
  • You want the audience to interact and develop a relationship with your publication.
  • Get your audience to put a little effort into it to enter, but then also allow anyone to vote to take part in it as well.
  • There are three ways for high school publications to cross market:Cross Market with other parts of your department.Cross Market with other school clubs or events.Cross Market with the school itself.
  • Publicizing Your Site - MIPA Preso

    1. 1. publicity<br />creating awareness<br />Aaron Manfull, Media Adviser | Francis Howell North High School | St. Charles, Mo<br />
    2. 2. Aaron ManfullMedia Adviser (NBCT, MJE)<br />JEA Digital Media Chair Francis Howell North High School St. Charles, Mo<br />aaronmanfull@gmail.com<br />twitter.com/manfull<br />www.JEADigitalMedia.org<br />
    3. 3.
    4. 4. Meet Your Competition<br />
    5. 5. publicity<br />creating awareness<br />
    6. 6. More than Awareness…<br />Deciding who and what you are as a publication (your attitude)<br />Creating ways to communicate that to your audience<br />What will make them want to develop a relationship with your publication?<br />What do you have to offer them?<br />
    7. 7. Publicity is Not New<br />
    8. 8. publicity<br />in action<br />
    9. 9.
    10. 10.
    11. 11.
    12. 12.
    13. 13.
    14. 14. publicity<br />now a necessity for all media outlets<br />
    15. 15.
    16. 16.
    17. 17.
    18. 18. Make Publicity Work for You – Two Steps to Get Started<br />define the<br />problem<br />set the <br />goal<br />
    19. 19. define the<br />problem<br />
    20. 20. set the <br />goal<br />
    21. 21. two-fold<br />What do we need to do to get them there?What does your publication need to be when they arrive?<br />
    22. 22. Screensavers<br />Wallpapers<br />Buddy Icons<br />Music <br />Posters<br />Facebook and MySpace profiles<br />Mobile games, Online games<br />Phone wallpapers, ring tones, texts<br />Web site with video, forums, blogs, audio slide shows, contests, interaction, etc.<br />eNews alerts<br />your<br />news<br />
    23. 23. YOUR publicity in <br />action<br />
    24. 24. keeping it<br />simple,<br />easy (and cheap)<br />
    25. 25. Meet your audience where they are. Online, on their phones, in school or…in their car.<br />
    26. 26. Sidewalk Chalk<br />Car paint<br />Posters <br />Flyers<br />Become a homepage for all shared school computers<br />Tag your web site on all school communication<br />
    27. 27. building<br />momentum<br />
    28. 28. <ul><li>Send out newsletters
    29. 29. Make signs for the water fountains, business cards to hand out
    30. 30. Create T-Shirts for your publication – with
    31. 31. school-wide appeal</li></li></ul><li><ul><li>Utilize your Web site
    32. 32. Use your biggest asset – publication students!
    33. 33. Start working your freshmen early
    34. 34. Engage your audience</li></ul>This site was recommended to you by a friend.<br />
    35. 35. contests<br />interaction with your audience<br />
    36. 36. Start Out Easy<br />
    37. 37. More Involvement<br />
    38. 38. Up the Game<br />Maybe your publication is ready to move forward in contests. Consider sweetening the incentive with a prize.<br />
    39. 39. How to get prizes<br />Request items from large companies or those that advertise with you.<br />You can exchange a product for some ad space.<br />Gomoxieis also a website that sends your publications free things that you may give out as prizes.<br />
    40. 40. keep in contact<br />eLetters<br />
    41. 41. E-news letter<br />The e-news letter helps promote the publication and its web site.<br />Benefits?<br />Instead of receiving regular mail, with the e-news letter, subscribers are only a click away from being taken to the web site for an opportunity to interact with your publication.<br />
    42. 42. Customize Your eNews<br />
    43. 43. Content<br /><ul><li> weekly updates help inform parents
    44. 44. podcast teaser
    45. 45. quick links go straight to the website
    46. 46. Plus - people can pass it on to help publicize for you!</li></li></ul><li>getting<br />social<br />
    47. 47.
    48. 48.
    49. 49.
    50. 50. Fan Page<br />Event Invite<br />
    51. 51.
    52. 52. cross<br />marketing<br />Cross Marketing combines the strengths of two or more groups for the benefit of both <br />
    53. 53. Why Cross Market<br /> Cross marketing develops relationships with groups other; it also provides a partnership that can be called on in the future for prizes, favors, and advertising opportunities.<br />
    54. 54. measuring<br />success<br />
    55. 55.
    56. 56.
    57. 57. publicity<br />creating awareness<br />Aaron ManfullMedia Adviser (NBCT, MJE)<br />JEA Digital Media Chair Francis Howell North High School St. Charles, Mo<br />aaronmanfull@gmail.com<br />twitter.com/manfull<br />www.JEADigitalMedia.org<br />
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