Social Media - Conversation in Session: Be there.


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This is the presentation Aaron Manfull used at the Journalism Education Association/National Scholastic Press Association Spring National Journalism Convention in San Diego in 2014.

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Social Media - Conversation in Session: Be there.

  1. 1. Aaron Manfull | @manfull | | Conversation in Session Be there.
  2. 2. @manfull Simply Speaking It’s 2014. [Your staff needs a social presence.] [If you’re in media, you need a social presence.]
  3. 3. @manfull During our time today • Why to personally be there • Why staffs should be there • Social Networking 101 • Jumping in!
  4. 4. @manfull “But Social Media is the tool of the devil!”
  5. 5. @manfull Why to personally be there • Social media is an integral part of the current media landscape. • We need to test out social media so we can make informed judgments about it. • We need to be on social media to serve as models of responsible use to train our students.
  6. 6. @manfull Why to personally be there • We need to be on social media to learn and stay current. • We need to be on social media to connect with our peers.
  7. 7. @manfull 5 Tips I follow* • Be nice. • Listen. • Be social. • Have a voice. • Think before you post. *Having said all that, there really is no right way to use social media
  8. 8. @manfull “Students can’t be trusted with something like this!”
  9. 9. @manfull Why your staff should be there • Social media allows you to meet your target audience wherever they are. • Having a social media presence allows you to help control the conversation – which is going on whether or not you’re there. • Having a social presence allows your staff to attract readers to its online content
  10. 10. @manfull Why your staff should be there • Having a social presence allows your staff to engage the audience • Having a strong social presence can help the staff when it comes time to recruit. • Having a strong social presents allows you to promote and publicize your message and content.
  11. 11. @manfull Why your staff should be there • Social posts can become part of the story, or the entire story. • Giving students access to a staff social media account is a great way to coach them on social responsibility. • There are a lot of great ways to cover news via social media in 2013.
  12. 12. @manfull 5 tips for staff use • Let students run the account • Have a social media policy • Conduct social media training • Make sure to use different mobile apps for personal and business accounts • Create a plan and measure its effectiveness
  13. 13. @manfull “But students can’t access social media at school.”
  14. 14. @manfull
  15. 15. @manfull Personal Profile Page
  16. 16. @manfull Facebook Page (This is what your staff needs)
  17. 17. @manfull Facebook Events & More
  18. 18. @manfull Facebook Vanity URL - Easy to remember. - Easy to direct your readers to. - Easy to find.
  19. 19. @manfull Benefits to Your Publication • Find Readers. • Find Leads. • Find Sources. • Take your message to your audience. • Enable your audience to promote/share your content. Link. Link. Link. • Post with photos • Build relationships. • Promote your program.
  20. 20. @manfull “Facebook is for your heart – Twitter is for your head.” - @BuzzFeedBen
  21. 21. @manfull Q: “Why waste our time with Twitter? The vast majority of students don’t use Twitter.” My Answer: “Well, the vast majority don’t use email either, should we ignore that too?”
  22. 22. @manfull • All messages or “tweets” are confined to 140 characters. • Can have private or open accounts. • As with Facebook, people use it a lot of different ways. • Personally, it’s how I keep up with news in real-time and it’s been my textbook the last few years. • Can tweet via computer, smartphone app or text • You can follow tweets from computer or via text even if you don’t have a Twitter account. • Twitter feeds generally have more activity than Facebook feeds. Twitter essentials
  23. 23. @manfull • The average is 4 tweets a day, but even one a day is better than none. • Include links to your articles, blog entries, photo galleries, videos, etc. • Have a conversation. • Terminology: – @ (Reply or Mention) – RT (Retweet) – # (Hashtag) – MT (Modified Tweet) – D (Direct Message) – .@ (Reply to all) – HT (Heard Through) Twitter essentials
  24. 24. @manfull Twitter (your feed)
  25. 25. Twitter (your profile)
  26. 26. @manfull Twitter (someone else)
  27. 27. @manfull Hootsuite (Twitter app)
  28. 28. @manfull Your Voice • Pick a good name • Choose a profile pic with little detail • Set a background • Decide who you are going to be • Follow people accordingly
  29. 29. @manfull @weatherbird @ColonelTribune
  30. 30. @manfull
  31. 31. @manfull
  32. 32. @manfull Twitter Tools • Social Oomph to schedule tweets and Facebook posts • URL Shorteners ( – • Widgets for your site to show feeds, followers and hashtags • Hootsuite or Tweetdeck (lots of others) • Buffer App
  33. 33. @manfull Tweet Chats #NHSjc #jerdchat 33
  34. 34. @manfull Setting Guidelines • Are you going to converse with them? • Takes time. If you don’t have the time to devote, don’t go down the path. • How to use as a reporting tool, how to use as a promotional tool, how to use personally/professionally. • It needs to be worked in as part of the editorial policy
  35. 35. @manfull Foursquare
  36. 36. @manfull Tumblr
  37. 37. @manfull Google+
  38. 38. @manfull Pinterest
  39. 39. @manfull Instagram
  40. 40. @manfull Vine • . 40
  41. 41. @manfull Aaron Manfull