How to engage SG bloggers at events?

How to engage bloggers?

Agenda 1. How to invite bloggers to event? 2. How to engage bloggers at events? 3. What your end coverage will look like? 4. Case study – Event by EASTWEST PR

How to invite bloggers to events

Send a personalised email

Not the same mass anonymous email to media

Bloggers will most likely respond to personalised email

Send out invites early

Most bloggers have day job and might need to take leave to attend event

Evening events are recommended

Let bloggers bring a friend

How to engage bloggers at events

Bloggers and media don’t usually mix

Bloggers will gather in one group, media another

Take photos or videos of bloggers at event

Focus on what blogger is doing at event

Share it on Flickr or Facebook ASAP so bloggers can use it on their blogs

Take group photos with bloggers and spokesperson after event

Spokesperson take initiative to ask bloggers question

Bloggers not media. Questions should come from spokesperson.

Don’t oversell products and be seen as a salesperson, not as spokesperson

PR should consider after event drinks to gather feedback from bloggers

What your end coverage will look like?

Media write story about product or issue at conference

Media focus photos on product or spokesperson

Will bitch about bad attitude of PR or spokesperson

Circulation takes care of readership

Bloggers write about experience at event

Bloggers post photos about themselves and of fellow bloggers

Will post about bad attitude of PR or spokesperson

PR should share link with wider audience

Case study – Revlon launch by EASTWEST PR Name tags to differentiate media and bloggers Bloggers and media at different tables Take photos of bloggers engaging spokesperson/s at event Group photo of bloggers and spokesperson

Case study – Revlon launch by EASTWEST PR