1. By: Aisha Azimi
Complete Guide to Social Media -
“Fame by Association” Marketing Plan
 Follow both local and global twitter trends (these change daily, so will I)
 Sample 1 – #MondayMotivation reward yourself for not hitting snooze
with a deal! [link to Eyefull & photo of product]
 Sample 2 – #TBT #TriviaBiteThursday [one trivia question posted every
week]
 Tag professional pictures of your products
 Tweetdeck: schedule tweets for giveaways/monitor trends daily
 Repost pictures of your product & tag famous DMV accounts
(@dcfoodporn, @dcfoodsters, @capitolcravings etc)
 People look at the tagged photos for ideas for what to eat/buy
 Once they see the deals too, they’ll crave your food/product
 Regularly post/repost your food/product
 Invite & share your events with my network of 1000+ people
 Entice customers with your deals and specialty offerings
 Completely visual search engine, so it’s difficult to stand out when
hundreds of other photos compete for attention

2. By: Aisha Azimi
 What I found – lots of articles (Bethesda Magazine, Washingtonian etc.)
 We will tag #bethesdaeats #DCDining and more
 I will link these posts to Facebook to double our exposure
ANONYMOUS APPS:
 Whisper
 Yik Yak
 People ask for suggestions on where to eat/shop on these apps, so I will respond to
those inquiries and post about your business
 They’re tailored to your location so people exclusively in Bethesda will see my posts,
and those people are already in the area looking for food.
SOCIAL MEDIA COMMON DENOMINATOR –
 Data shows that the most repinned/retweeted/liked posts are high quality photos of
food and celebrities.
 We can capitalize on both of those things:
o Replying to a celebrities’ tweet with a link to Eyefull is free promotion
o Posting photos of celebrities eating the same kind of food/wearing a product like
yours associates your business with them and fans will become your customer