Do not spill over R & D to next year.
Never easy to come back so be careful.
Look at what your competitors are doing.
Introduce new product early in the market.
R & D a product which the market wants!!!
Not considering the date of retirement of loan
of LTL of 6.950 million : overlooked
the fact that the repayment was due. Thus, cash
reserves were affected.
Finance drove the decisions of other
Affected the sales and promotion budget in the
initial stages which had a long term impact on
customer survey score.
(round 2 low end segment pic)