Presentation going on pharmaceutical company in Bangladesh.

1. Name: Mst. Jannatul Ferdows Name: Md. Umar Faruk
Soton
Roll: 38101 Roll: 38114
Name: Chowdhury Fahmid Ali Siddique
Roll: 38102
Name: Md. Asaduzzaman Name: Hiramoy Tripura
Roll: 38106. Roll: 38123
Name: Mohammad Faysal Ahmed Rahad

2. To
The presentation of Team - 05

4. Confidential Customized for Lorem Ipsum LLC Version 1.0

6. A d d y o u r t i t l e h e re
LOGO
Marketing Plan of “sky - suite glass
igloo”

7. Marketing plan
一
Executive summary
四 Marketing situation
analysis

8. The marketing plan is one of the most
important outputs of the marketing process.
Marketing plans are becoming more
customer and competitor-oriented and better
reasoned and more realistic than the past.
The plans draw more inputs from all the
functions and are team-developed.

9. Executive summary

10. glass igloo is a type
of accommodation.
It's a kind of resort
.The igloos are made
of thermal glass.
inside of the igloo it's
always nice and cozy.

11. Tourist analysis strategy in
sajek
0
500
1000
1500
2000
2500
3000
3500
4000
Category 1 Category 2 Category 3
Chart Title
Series 1 Series 2 Series 3
2019 2020 2021
On season ( 2500-3500)
Off season (800-1300)
On season (2300-2800)
Off season ( 600-750)
On season ( 2500-3500)
Off season (500-1000)

12. 0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
Category 1 Category 2 Category 3
Chart Title
Series 1 Series 2 Series 3
2019 2020 2021
Foreign tourists arrival in Bangladesh
435000
307000
323000

13. 0
500000
1000000
1500000
2000000
2500000
Category 1 Category 2 Category 3
Chart Title
Series 1 Series 2 Series 3
2019 2020
2021
Hotel room occupied statistics
1500000
1693000 2179000

14. SWOT Analyzing
Strengths & Weaknesses Analyzing:
New invention
Efficient management body & skilled staffs
High service level
Poor understanding of the market
Weak market share

15. Opportunities & Threats Analyzing:
No competitors
Increasing tourist
Press and media coverage
Security issues
Negative media coverage

16. O B J E C T I V E S
&
I S S U E S
'The Sky Suite'

17. Market
Analysis
SWOT
Analysis
OBJECTIVES
THE SKY SUITE

18. Business
objectives
Objectives
&
Issues
Marketing
objectives
THE SKY SUITE

19. short time
basis
Long time
basis
Increase
market share 5%
increase
profit by 15%
market share 13%
THE SKY SUITE

20. Marketing strategy has two parts;
1.Business strategy
2.Marketing Strategy
There are three business strategies;
1. Cost Leadership
2. Differentiation
3.Focus strategy
Marketing strategy

21. The marketing strategy are:
 Target market strategy
 Positioning strategy
 Price
 Distribution
 Communication

27. Action program of Marketing Plan:
Here the complete marketing mix will be developed.
That is what will be the product, price, place and
promotion.
As we select the differentiate strategy as target market
strategy so our customer group are the high class.

28. Action program
• Product
• Price
• Place
• Promotion

29. Budgets
max growth
Budget 12 crore
(Land) (4.1) crore
(Building) (3.7)crore
(Furniture)(.80)crore
(Other) (2.0)crore
Cash on hand = 1.4 crore
Profit= Revenue - Expenses
= 4,15,77,480 - 1,92,22,172
= 2,23,55,308 tk ( profit)

30. Controls
Monitoring
Performance
evaluation
Feedback

31. Question and answer session