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Social Media Career Building Guide Under 40

โ€ข
โ€ข
Aakar Anil
Aakar Anil

This document discusses the power and importance of social media for career building. It defines social media as online tools for conversation, sharing, and interaction using technology, social interaction, and multimedia. It encourages using social media to demonstrate expertise, share information quickly, create opportunities, build an identity and become a thought leader. It provides tips on using different social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest to connect with others, express yourself, and measure your impact and brand growth.

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-Aakar (@aakarpost) Social Media in Career Building
What is Social Media?
Before Diving into Social Media Letโ€™s meet some Social Media Gurus
May I have your attention Please? NOW
Social Media is Fast 6:59 AM - 28 Sep 12
Social Media is Viral 6:59 AM - 28 Sep 12
Social Media is Powerful
Social Media is Interactive
Social Media is Voice
Social Media is Identity
Social Media is Collaborative
Social Media is Cocktail Party
Social Media is Addictive
Social Media is Weak
โ€œSocial media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not betterโ€. โ€“ Avinash Kaushik, Digital Marketing Evangelist, Google
F@**?
Social Media is an Online tool... Conversation, Sharing, Interaction...
Social Media is an umbrella term that define the various activities that integrate technology, social interaction, and the construction of words, pictures, videos & audio.
Flow of Information Before Now
Why should you care about Social Media? You can demonstrate your expertise & authority You can share information quickly You can create opportunities You can build your identity You can become a thought leader
Why should you care about Social Media? Because Only Your Name/Brand Will Save You
Opportunity vs. Competition
Jobs Employment Career Opportunities Innovations Globalizations etc.
Welcome to the โ€˜Age of Social Media,โ€™ where anyone can build an audience, advocate brands, build relationships, effect change and make a difference.
Are you a Brand?
NO You are a person. BUT You can build your brand.
A personal "brand" is simply what those things that reflect your personality to others are called. - Dennis Plucinik
It's about being of unique value to the world and communicating it in thought, word, deed and image. - Karen Kang
Discover AND Create
Fake Amazon resume proves the power of personal branding - CNN
Social Media Channels
Profile vs. Page vs. Group Setting up Profile, Photo, Username, Work, Education Follow vs. Friend vs. Like Updates on Facebook
Make connections Follow your Interest Private vs. Public Tweet/Retweet Mentions vs. DMs Go Mobile/Apps Follow vs. Follower Be Specific
Name & Photo/DP Username/Handle Bio, Link to website/blog Location
Express Yourself Show whatโ€™re you good at? Show Your Skills/Talent Photo/Video/Audio/ Text Become a Leader
YouTube Slideshare LinkedIn Pinterest
Process Monitor Engage Influence
Strategy Be Active Be Interesting Be Humble Be Honest
Measurement Social Media Activity Brand Impact Fans Followers Likes Shares ReTweets Comments Embeds RSS Feeds Trust/Reputation Awareness/Buzz Engagement Thought Leader Word of Mouth Identity
Examples?
1 Billion+ Views on YouTube
Social Media for Change
Content is King
Practice makes you perfect.
Crรฉdits: theaterplusplus.com | office.microsoft.com | webrandit.co.uk | presentationadvisors.com | theaterplusplus.com | simplify360.com | guyoz.com | timesunion.com | yolasite.com | thundafunda.com | hopsandgrain.com | toothpastefordinner.com | agent-x.com.au | edweek.org | citycare.org.sg Aakar Anil Internet Marketing Specialist, CloudFactory Social Media Enthusiast & Blogger Twitter: @aakarpost Facebook: fb.com/aakarpost Blog: aakarpost.com | aakar.me On your mark Get set Go!

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