Cloud Integration in a Hyper Growth Environment
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Cloud integration strategy and results. Presented at Enterprise Data World 2013.
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Cloud Integration in a Hyper Growth Environment
- 1. Cloud Integration in a Hyper Growth Environment Andres Bang, Director, Sales Systems Alex Lai, Senior Manager, Sales Systems 1
- 2. 200M+Members Worldwide Growing at approximately two members per second Our Mission: Connect the world’s professionals to make them more productive and successful The world’s largest professional network 86% >2.7M 1 1 Company Pages Fortune 100 companies use LinkedIn Talent Solutions to hire 1 1 As of December 31, 2012
- 3. The business of connecting talent with opportunity Talent Solutions Marketing Solutions Premium Subscriptions Providing passive recruiting at scale and adding social relevancy to active job searches. Delivering marketers targeted access to one of the most influential, affluent and educated audiences on the web. Enabling professionals to be more productive with premium tools tailored by customer segment. 3
- 4. Hyper-Growth Excessive, Rapid Increase in Size, Number, Value or Strength. 4
- 5. 2 4 8 17 32 55 90 145 2004 2005 2006 2007 2008 2009 2010 2011 2012 LinkedIn Members (Millions) 200+ Over 200M members and counting 5
- 6. Vision to Value: The Importance of Defining Your Core Managing a Hyper-growth Company Our Vision Create economic opportunity for every professional in the world. Vision | Mission | Strategy | Objectives | Priorities | Culture | Values 6
- 7. Culture & Values Guiding Principles of Who We Are and What We Do Culture Transform (Self, Company, World) Integrity Collaboration Humor Results Values Members (Come) First Relationship Matters Open, Honest, Constructive Demand Excellence Take Intelligent Risks Act Like an Owner 7
- 8. Business Unit Independence Take Intelligent Risks & Act Like an Owner Virtual CIO committee comprised of technology leaders at LinkedIn that review products and coordinate cross functional projects. 8
- 9. Why Dell Boomi? Scalability, Agility, Versatility, Ease of Use & Security. 9
- 10. Cloud First IT Strategy Preference for Cloud Base Solutions IT Strategy Priority to focus on cloud base solution because of the minimal foot print required. 10
- 11. Key Evaluation Factors that SAVES you … Scalability Can meet immediate need and future growth. Deployment not requiring an army of developers. Flexible. Extendible. Satisfy multiple use cases. Minimal training required. Intuitive. Robust security to protect data and system. Agility Versatility Ease of Use Security 11
- 12. Use Case One Hyper-Growth and Order Processing. 12
- 13. Prior Process Swivel Chair Integration 13
- 14. Boomi Process Go for Small Wins and Scale Up 14 BOOMI ATOM SFTP Server Firewall
- 15. Results 30%More orders processed per analyst. 8 HeadcountsSavings from not having to hire & train. 30%Reduction in time to provision clients. 2009 2010 2011 2012 15 Orders Processed Number of Order Analysts Average Orders per Analyst
- 16. Use Case Two Drive Higher Productivity in Hyper-Growth. 16
- 17. Situation Before Disparate data sources & systems. Unable to distinguish the signal from the noise. 17 PRIORITY MATRIX CRYSTAL BALL
- 18. Boomi Process Aggregate disparate data into a single repository and load into salesforce.com 18 BOOMI ATOM Data Warehouse Firewall PROPRIETARY DATA SOURCES
- 19. Benefits of Leveraging Boomi 19 50x 4 Months more data in span of a month. from concept to deployment. < 1 Month for data orchestration and piping.
- 20. Lessons Learned What Would We Have Done the Same or Differently. 20
- 21. If We Could Go Back in Time 1 Go for small wins and expand from there. Define rules of engagement (collaboration). Dedicated resource with best practices. Continue to innovate, optimize, and improve. 2 3 4 5 21 Follow a good software development life cycle process, to gather requirement, design/prototype, and test.
- 22. Questions? 22
Editor's Notes
- For us, fundamentally changing the way the world works begins with our mission statement: To connect the world’s professionals to make them more productive and successful. This means not only helping people to find their dream jobs, but also enabling them to be great at the jobs they’re already in. We’re making great strides toward our mission:**As of January 9, 2013, LinkedIn has over 187 million members, and we’re now adding about two members every second. This is the fastest rate of absolute member growth in the company’s history. Sixty-three percent of LinkedIn members are currently located outside of the United States.As of September 30, 2012 (the end of the third quarter), LinkedIn counts executives from all 2012 Fortune 500 companies as members; its corporate talent solutions are used by 85 of the Fortune 100 companies.More than 2 million companies have LinkedIn Company Pages.LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011, and are on pace to do 5.3 billion in 2012.[See http://press.linkedin.com/about for a complete list of LinkedIn facts and stats]
- …This meaningfully contributes to the growth of our three diverse revenue streams – Talent Solutions, Marketing Solutions, and Premium Subscriptions:Talent Solutions:As the world’s largest professional network, LinkedIn is the single best place to connect with passive and high-quality active job candidates. LinkedIn Talent Solutions improves the efficiency of recruiting the best at scale, giving recruiting teams a competitive edge in the war for talent. [LinkedIn uniquely possesses an unprecedented wealth of accurate and up-to-date professional information, the full extent of which can only be accessed through LinkedIn Talent Solutions. We provide the tools that enable recruiting teams to understand their target audience, position their company as the employer of choice, engage with relevant, high-quality candidates at scale and accurately measure their results.]Marketing Solutions:LinkedIn Marketing Solutions helps advertisers and marketers reach influential, affluent and highly-educated audiences in a very relevant and engaging way. LinkedIn has the most valuable audience by composition anywhere on the internet. This global and unique asset gets products and services in front of right professional at right time. [LinkedIn Marketing Solutions helps advertisers/marketers reach influential, affluent and highly-educated audiences in a very relevant and engaging way. It has three competitive advantages over any other online platform: Scale, Accuracy, and Portfolio: Scale: Over 200 million members that are all professionals; one of the most influential, affluent and highly educated audiences on the Web; more decision makers, higher average household incomes, and more college or post-college graduates than U.S. visitors of many leading business websites. Accuracy: Rich profile-based targeting allows advertisers to reach very specific audiences; targeting includes by geography, job function, industry, company size, seniority, age, gender, company name, LinkedIn Group and even job title. Portfolio: A suite of high-impact and engaging products helps advertisers get their messages across, from text-based ads to massive display campaigns to socially-driven branding opportunities like Company Pages and Groups.] Premium Subscriptions:LinkedIn Premium Subscriptions are tailored for an array of member needs and segments, to provide the right/additional tools to enable customers to be better at what they do every day / more productive and successful in their careers. The aim of our three business lines, and all of the products and services we develop is to connect talent and opportunity at a massive scale, and to make the world’s professionals more productive and successful. In doing so, we aspire to create economic opportunity for every professional in the world.
- One of the most valuable lessons I've learned in business is that managing a hyper-growth company is like launching a rocket -- if your trajectory is off by inches at launch, you can be off by miles out in orbit. In other words, when moving quickly, it's important to make sure you've got a firm foundation in place and a clear sense of your ultimate objective. – Jeff Weiner
- Not only handles the uploading of data. It handles logic to determine which alerts are presented to the reps immediatelyStart Collaboration with different teams who have responsibilities for those system. To shorten development time and get to market quickly, decision to aggregate into a single repository with different team’s prerogative.Here is a glimpse of the shipped product …