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Feb.3, 2013          1
LANDSCAPE ASSESSMENT     WHY                                     WHO                                          WHAT        ...
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•                         •                         •            LANDSCAPE ASSESSMENT     WHY                             ...
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•Accepted Consumer Belief               .       •                                   .           •                         ...
25-35              •        18-25 •              •              •                  17
•                                      LANDSCAPE ASSESSMENT•                                                          •   ...
7 Touch Points Model                   7                       19
Over 6 months                    Conversion from 1 phase to the next   Absolute People                                    ...
High     High     High     High     High    Medium    Medium   Medium   Medium     Low     Medium   Medium     Low      Lo...
Video Tutorial                 User Manual                               22
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محاضرة الخطة التسويقية
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محاضرة الخطة التسويقية

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العرض التقديمي لمحاضرة

الخطة التسويقية

التي قدمها المهندس هاني خوجة

رئيس شركة الكسير

بتنظيم لجنة شباب الاعمال بمقر الغرفة التجارية الصناعية بالرياض يوم الثلاثاء

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  • Ghaida, put absolute for MOL employees
  • Transcript of "محاضرة الخطة التسويقية"

    1. 1. Feb.3, 2013 1
    2. 2. LANDSCAPE ASSESSMENT WHY WHO WHAT HOW PURCHASE Project 1 PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES SELECTION & BARRIERS Value Proposition UNDERSTANDING & INSIGHTSMarketing role in Project 2 LONG TERM BRANDachieving Overall STRATEGIC TARGET Value Proposition EQUITY STRATEGIES goals Project x Value Proposition DETAILED PLAN Marketing Organization Strategies: Internal and External Project Management Plan RASCI Budget Managing Execution with Excellence 2
    3. 3. 3
    4. 4. • • • • LANDSCAPE ASSESSMENT WHY WHO WHAT HOW PURCHASE Project 1 PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES SELECTION & BARRIERS Value Proposition UNDERSTANDING & INSIGHTSMarketing role in Project 2 LONG TERM BRANDachieving Overall STRATEGIC TARGET Value Proposition EQUITY STRATEGIES goals Project x Value Proposition DETAILED PLAN Marketing Organization Strategies: Internal and External Project Management Plan RASCI Budget Managing Execution with Excellence 4
    5. 5. •••• 5
    6. 6. • • • LANDSCAPE ASSESSMENT WHY WHO WHAT HOW PURCHASE Project 1 PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES SELECTION & BARRIERS Value Proposition UNDERSTANDING & INSIGHTSMarketing role in Project 2 LONG TERM BRANDachieving Overall STRATEGIC TARGET Value Proposition EQUITY STRATEGIES goals Project x Value Proposition DETAILED PLAN Marketing Organization Strategies: Internal and External Project Management Plan RASCI Budget Managing Execution with Excellence 6
    7. 7. •••• 7
    8. 8. 8
    9. 9. • • • • LANDSCAPE ASSESSMENT WHY WHO WHAT HOW PURCHASE Project 1 PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES SELECTION & BARRIERS Value Proposition UNDERSTANDING & INSIGHTSMarketing role in Project 2 LONG TERM BRANDachieving Overall STRATEGIC TARGET Value Proposition EQUITY STRATEGIES goals Project x Value Proposition DETAILED PLAN Marketing Organization Strategies: Internal and External Project Management Plan RASCI Budget Managing Execution with Excellence 9
    10. 10. .1.2.3 10
    11. 11. •••11
    12. 12. • • • • LANDSCAPE ASSESSMENT • WHY WHO WHAT HOW PURCHASE Project 1 PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES SELECTION & BARRIERS Value Proposition UNDERSTANDING & INSIGHTSMarketing role in Project 2 LONG TERM BRANDachieving Overall STRATEGIC TARGET Value Proposition EQUITY STRATEGIES goals Project x Value Proposition DETAILED PLAN Marketing Organization Strategies: Internal and External Project Management Plan RASCI Budget Managing Execution with Excellence 12
    13. 13. 13
    14. 14. ••• 14
    15. 15. •Accepted Consumer Belief . • . • . • . • • Clear Benefit • • • • Reason To Believe • • • • Price • Character 15
    16. 16. 25-35 • 18-25 • • • 17
    17. 17. • LANDSCAPE ASSESSMENT• • WHY WHO WHAT • HOW • PURCHASE Project 1 PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES SELECTION & BARRIERS Value Proposition UNDERSTANDING & INSIGHTSMarketing role in Project 2 LONG TERM BRANDachieving Overall STRATEGIC TARGET Value Proposition EQUITY STRATEGIES goals Project x Value Proposition DETAILED PLAN Marketing Organization Strategies: Internal and External Project Management Plan RASCI Budget Managing Execution with Excellence 18
    18. 18. 7 Touch Points Model 7 19
    19. 19. Over 6 months Conversion from 1 phase to the next Absolute People 10% 400 25% 4K 50% 16K 80% 32k 25% 40K6 10% 160k 80% 1.6M 2M 20
    20. 20. High High High High High Medium Medium Medium Medium Low Medium Medium Low Low low. Medium Low Medium Medium Low Low Low Medium Low 21
    21. 21. Video Tutorial User Manual 22
    22. 22. 23
    23. 23. 24
    24. 24. • • • LANDSCAPE ASSESSMENT WHY WHO WHAT HOW PURCHASE Project 1 PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES SELECTION & BARRIERS Value Proposition UNDERSTANDING & INSIGHTSMarketing role in Project 2 LONG TERM BRANDachieving Overall STRATEGIC TARGET Value Proposition EQUITY STRATEGIES goals Project x Value Proposition DETAILED PLAN Marketing Organization Strategies: Internal and External Project Management Plan RASCI Budget Managing Execution with Excellence 25

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