العرض التقديمي لمحاضرة الخطة التسويقية التي قدمها المهندس هاني خوجة رئيس شركة الكسير بتنظيم لجنة شباب الاعمال بمقر الغرفة التجارية الصناعية بالرياض يوم الثلاثاء

1. Feb.3, 2013
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2. LANDSCAPE ASSESSMENT
WHY WHO WHAT HOW
PURCHASE Project 1
PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES
SELECTION & BARRIERS Value Proposition
UNDERSTANDING & INSIGHTS
Marketing role in Project 2 LONG TERM BRAND
achieving Overall STRATEGIC TARGET
Value Proposition EQUITY STRATEGIES
goals
Project x
Value Proposition
DETAILED PLAN
Marketing Organization Strategies: Internal and External
Project Management Plan RASCI Budget
Managing Execution with Excellence
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LANDSCAPE ASSESSMENT
WHY WHO WHAT HOW
PURCHASE Project 1
PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES
SELECTION & BARRIERS Value Proposition
UNDERSTANDING & INSIGHTS
Marketing role in Project 2 LONG TERM BRAND
achieving Overall STRATEGIC TARGET
Value Proposition EQUITY STRATEGIES
goals
Project x
Value Proposition
DETAILED PLAN
Marketing Organization Strategies: Internal and External
Project Management Plan RASCI Budget
Managing Execution with Excellence
4

5. 
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• LANDSCAPE ASSESSMENT
WHY WHO WHAT HOW
PURCHASE Project 1
PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES
SELECTION & BARRIERS Value Proposition
UNDERSTANDING & INSIGHTS
Marketing role in Project 2 LONG TERM BRAND
achieving Overall STRATEGIC TARGET
Value Proposition EQUITY STRATEGIES
goals
Project x
Value Proposition
DETAILED PLAN
Marketing Organization Strategies: Internal and External
Project Management Plan RASCI Budget
Managing Execution with Excellence
6

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•
LANDSCAPE ASSESSMENT
WHY WHO WHAT HOW
PURCHASE Project 1
PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES
SELECTION & BARRIERS Value Proposition
UNDERSTANDING & INSIGHTS
Marketing role in Project 2 LONG TERM BRAND
achieving Overall STRATEGIC TARGET
Value Proposition EQUITY STRATEGIES
goals
Project x
Value Proposition
DETAILED PLAN
Marketing Organization Strategies: Internal and External
Project Management Plan RASCI Budget
Managing Execution with Excellence
9

10. .1
.2
.3
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LANDSCAPE ASSESSMENT
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WHY WHO WHAT HOW
PURCHASE Project 1
PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES
SELECTION & BARRIERS Value Proposition
UNDERSTANDING & INSIGHTS
Marketing role in Project 2 LONG TERM BRAND
achieving Overall STRATEGIC TARGET
Value Proposition EQUITY STRATEGIES
goals
Project x
Value Proposition
DETAILED PLAN
Marketing Organization Strategies: Internal and External
Project Management Plan RASCI Budget
Managing Execution with Excellence
12

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Accepted Consumer Belief . •
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Clear Benefit •
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Reason To Believe •
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Price •
Character
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17. 25-35
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18-25 •
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LANDSCAPE ASSESSMENT•
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WHY WHO WHAT • HOW
•
PURCHASE Project 1
PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES
SELECTION & BARRIERS Value Proposition
UNDERSTANDING & INSIGHTS
Marketing role in Project 2 LONG TERM BRAND
achieving Overall STRATEGIC TARGET
Value Proposition EQUITY STRATEGIES
goals
Project x
Value Proposition
DETAILED PLAN
Marketing Organization Strategies: Internal and External
Project Management Plan RASCI Budget
Managing Execution with Excellence
18

19. 7 Touch Points Model
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20. Over 6 months
Conversion from 1 phase to the next Absolute People
10% 400
25% 4K
50% 16K
80% 32k
25% 40K
6 10% 160k
80% 1.6M
2M
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21. High High High
High High Medium
Medium Medium Medium
Low Medium Medium
Low Low low
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Medium Low Medium
Medium Low Low
Low Medium Low
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22. Video Tutorial
User Manual
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LANDSCAPE ASSESSMENT
WHY WHO WHAT HOW
PURCHASE Project 1
PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES
SELECTION & BARRIERS Value Proposition
UNDERSTANDING & INSIGHTS
Marketing role in Project 2 LONG TERM BRAND
achieving Overall STRATEGIC TARGET
Value Proposition EQUITY STRATEGIES
goals
Project x
Value Proposition
DETAILED PLAN
Marketing Organization Strategies: Internal and External
Project Management Plan RASCI Budget
Managing Execution with Excellence
25