R solutions Deck

merchandising • promotions • marketing

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Think ins
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Connecting our customers with their customers.
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Our s &
focus is you. L
Merchandising Promotion s ocal Store
Incentive Marketin
g
R solutions specializes in merchandising, sales promotions, incentives and local store marketing for the
mass merchant, grocery, specialty retail, home center and wholesale distribution channels. With your
goals guiding our concept and strategy development, we will create and execute customized programs
designed to drive store traffic, increase product turns or create customer incentives.

s& Our value is in our experience.
ng Promotion s Local Sto
re
Incentive Marketin
As a g leader in category management, we have developed a solid understanding of the dynamics
governing the manufacturer-retailer-consumer relationship and the trends affecting product selection and
purchase. Our clients benefit from the experience our specialized and highly knowledgeable marketing
team, driven to turn objectives into realities.

& Our promise is a solution.
Local Sto
s re
Marketin
g From brand support to point-of-sale materials, you can expect quality work performed by an experienced
staff with measurable results…all within a comfortable budget. That’s R solutions.




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Merchandisin erchand PromMtionsa& domotions &Localomortions cal Sto
M o erch P isin Pr St o e vLo Local Sto
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Creating impact, Maintaining relationships, Connecting with the
educating consumers encouraging purchases, community, driving local
and maximizing shelf and stimulating demand. traffic and empowering
turns at point-of-sale. your sales network.

Click to find out more! Click to find out more! Click to find out more!




CASE STUDIES

s&
Merchandisin Promotion s Local Sto
re
g Incentive
Merchandsing Marketin
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Your goal is to create impact and maximize turns at shelf level. Packaging
design, color choice, pricing, discounting, in-store location, planograms and retail
promotions are all part of this on- and off-shelf experience.
On many levels, success is a blend of art and science. Because we have a
Promotion s
s& Local Sto eye for detail and considerable experience working within the Visual
keen
ing Incentive re
Marketin
Merchandising Standards of most major retailers, we will help you avoid costly
g

mistakes by developing a creative and efficient way to present your products to
the consumer.
We don’t just make attractive packaging. We strive to educate the consumer,
s&
s
Local Sto
Marketin
re reinforce brand positioning and trigger buying decisions.
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View examples of some of R (unique) solutions!




CASE STUDIES

s&
re
g Incentive Marketi
Client: Smith Dairy® ith Dairy ng
Sm
ecific Promotion Smith Dairy
Meijer Account Sp Meijer Account Specific Promotion
Project: Smith Dairy - Regional Retailer Promotion

Objective: Increase sales of Meijer gallons of milk during
key baking month of December

Execution: R solutions helped Smith Dairy sell 150,000
s&
Promotion s Local Sto
ing Incentive extra re
Marketin gallons of milk at Meijer stores during December,
g
a key baking month. Through a partnership fostered by Header

R solutions, Betty Crocker provided 150,000 packets Smith Dairy ecific Promotion
Header nt Sp
cou
Meijer Ac

of blueberry muffin mix in exchange for exposure in the
baking aisle. Consumers received one packet for free
Wobbler
s& Local Sto when they purchased two gallons of Meijer Milk.
s re
Marketin
g This promotion was also supported in the dairy aisle with In-Store PROMO EN
12/14/03 W
Header PROMISING RESU
headers and wobblers onbbler milk bossies.
the
Wo
PROMO ENDED
12/14/03 WITH
In-Store S
PROMISING RESULT

Wobbler PROMO
12/14
In-Store PROMISING




CASE STUDIES

s&
re
g Incentive M
arketing
Client: Leading Fence Manufacturer

Project: Lowe’s® Planogram Overhaul

Objective: Educate consumers and store associates
about deck and porch railings

Execution: R solutions performed a complete
s& planogram overhaul, making the bay more shoppable
ing Promotion s Local Sto
re
Incentive and adding informational materials that educate
Marketin
g
consumers and store associates, thereby facilitating
sales. An in-bay beam flip book, “How-To” tear pads and
additional product support achieved the client’s objective
while conforming to all Lowe’s Multi Lingual Visual
Merchandising standards.
s& Local Sto
s re Creating shoppability within the planogram, which
Marketin
g
not only helps with inventory turns but also creates a
destination experience in-bay, results in comp store top
line growth and success at retail.




CASE STUDIES

s&
re
g Incentive Marketin
Client: Royal Appliance g

Project: Dirt Devil® Broom Vac® Display for Costco

Objective: Work within Costco’s merchandising
guidelines to create an engaging and persuasive store
display to introduce the NEW Broom Vac® from Dirt
s&
ing Promotion s Devil®
Local Sto .
re
Incentive Marketin
g
Execution: R solutions developed a fully functional
in-store display, which conveyed the features and
benefits of the NEW Broom Vac® product. The display
was developed, produced and fulfilled within the budget
s& Local Sto parameters established by Royal Appliance. Response
s re
Marketin from the retailer and consumers was extremely favorable.
g



About Us About UsWe Do | we do | Our| Clients Us TalkHome
| What | What Our Clients Talk to | | to Us

CASE STUDIES
Oatey
s&
re
Client: Oatey® SCS g
Project: Merchandising within Lowe’s Multilingual Visual
Choosing The Proper General Purpose Drain

General Purpose Adjustable Drain General Purpose Adjustable Drain
With Brass Grate With Brass cover
LOWE’S NUMBER 253169 LOWE’S NUMBER 253166

Standards

Objective: Bring together drains and toilet flange POG in Rough • Primer Tap with knockout designed into base
• Barrel length allows for up to 1-3/4” height
adjustment
• Available in ABS
LOWE’S NUMBER 253163
• Primer Tap with knockout designed into base
• Barrel length allows for up to 1-3/4” height
adjustment

Plumbing aisle at Lowe’s
Desagües de uso general Desagüe con trampa integral
LOWE’S NUMBER 253242 Cleanout Plug
LOWE’S NUMBER 253192 Stainless Steel Cleanout
LOWE’S NUMBER 253187 Cover Plate

s& Execution: With “Do-It-Yourself” and “Do-It For-Me” consumers
Promotion s
• Con ﬁltro enroscable de acero inoxidable • con dispositivo de retención del agua estancada

Local Sto
• Acero inoxidable de gran calibre • Viene con tubo de drenaje interno de 1 ½
• El tubo de drenaje se suelda con solvente
•pulgadas brass for heavy duty applications
Made of • Designed to conceal cleanout plug access
••El tubo parawith raised sueldaand recessed
Available drenaje se head con solvente hole

ing Incentive re
LOWE’S NUMBER 253243 head
• Available in ABS • 22 gauge stainless steel with nickel-plated
LOWE’S NUMBER 253191 screw

shopping the big boxes at locations like Lowe’s, R solutions
Marketin
Desagüe de uso general de
instalación a presión
Don’t NUMBER 253226 general con trampa a Lowe’s associate or call:1-800-321-9532
Desagüe de uso
LOWE’S
see what you need? See

g
recognized that Oatey’s retail presentation needed to effectively • Se puede instalar a presión o soldar con • El pozo incorporado sirve como trampa

speak to the average retail consumer instead of to plumbing
solvente dentro del tubo • El tubo para drenaje se suelda con solvente
• El tubo se puede cortar a ras del piso • Available in ABS
• Available in ABS LOWE’S NUMBER 253228

DESAGÜESPURPOSEGENERAL
GENERAL DE USO DRAINS

contractors, as had been the previous target audience.

With that in mind, R solutions developed, within the Lowe’s
s& Multi Lingual Visual Standard, merchandising and packaging
Local Sto
s re that doubled Oatey’s product turns in the rough plumbing
Marketin
g
aisle. Clear communication on the packaging facilitated aisle
navigation and product selection which, in turn, drove sales.
Not only do these Point-of-Purchase materials aid the end user
in product selection, they help retail associates understand the
products selling within their category.




CASE STUDIES

s&
re
Client: Oatey® SCS g

Project: In-Bay Flip Book, Tear Pad and Promotional Display

Objective: Simplify shopping experience for the consumer
through education

Execution: To educate the consumer and sales associate at
s&
re
Incentive Marketin R solutions produced a “How-to” tear pad and in-bay
Lowe’s,
g
flip book, making aisle navigation a snap for the consumer.
Because of the simplified product selection process, sales
within the 4-foot POG increased top line by 13% on a comp
store basis and overall sales increased by 9%.
s& Local Sto
s re The addition of an off-shelf promotional side stack display
Marketin
g increased irrigation cement inventory by 8% but turned the
inventory within two weeks. This led to a 30% sales increase.

Combining tactics of consumer education and promotional
displays create vast opportunities for increased inventory turns
and sales.




CASE STUDIES

s&
re
g Incentive M
Client: HydroTM Industries arketing

Project: Costco Pallet Merchandising

Objective: Work within Costco’s merchandising/
structural packaging guidelines to create an engaging
and persuasive store display
s&
re
Incentive Execution: R solutions was given the task of
Marketin
g
demonstrating to consumers why the comparatively high
cost of the Hydro No-Crank Hose Reel was worth the
additional investment.

An engaging pallet display, which conveyed that the hose
s& Local Sto
s re reel was activated by water and not hand, helped turn a
Marketin
g 40 store test into a chain-wide stock item. The powered
motion displays attached to each pallet helped test stores
sell out of product during the promotional time period,
leading to a chain-wide order.




CASE STUDIES

s&
Promotionsre & Incentives
Incentive Marketin
g

With thousands of products competing for limited shelf space
at retail and limited budgets in wholesale channels, promotional
s&
Merchandising Promotion s Local Sto
re
Incentive
efforts help you timaintain relationships and encourage purchases
Marke n
g

by your target audience. Capitalizing on promotional partnerships,
sweepstakes, incentive programs and special offers, R solutions
s& Local Sto
s
Marketin
re
g
will develop creative ways for you to stimulate demand.




CASE STUDIES

s&
re
Incentive MarketiTCP Lighting
Client: ng

Project: Winner’s Circle Rewards Program

Objective: Develop incentives for distributors to stock
and recommend a full spectrum of TCP lighting products

Execution: R solutions created an annual incentive
s&
Merchandising Promotion s through which l Store
ntive
Loca
Inceprogram Markdistributors accumulate points for
eting
every dollar of TCP merchandise sold to the contractor
network. Accumulated points were exchanged for prizes,
including incentive travel, branded merchandise and
electronics. This incentive program contributed to a
s& Local Sto 23.5% comp sales increase to participating distributors.
s re
Marketin R solutions developed a full turnkey program and
g
managed all aspects including website design and
development, sales tracking, prize fulfillment, CRM
functions and result tracking.




CASE STUDIES

s&
re
Incentive Client:
MarketiSmith Dairy®
ng
Project: Disney Cross Promotion

Objective: Drive ice cream sales at grocery during back-
to-school timeframe

Execution: R solutions brought the national brand
s&
Merchandising Promotion s Local
n Disney to Smith Dairy Store
Inceoftive in a partnership promotion
Marketin
g
that boosted ½ gallon sales by 225,000 within the
promotional time frame. Consumers who purchased two
½ gallons and a video received $5 back by mail, which
allowed Smith Dairy to build a valuable database of

s& 35,000 active consumers.
Local Sto
s re
Marketin
g The promotion was supported by FSI coupons, in store
freezer statics, local radio, on freezer rebate pads, belly
bands on milk products and an ad slick CD for local
retailers.




CASE STUDIES

s&
re
Incentive Client:
MarketiDegussa® Construction Chemicals
ng
Project: Sonneborn® 100 Year Anniversary Contractor Rewards ForYou!
Rewards Program 100 Year Anniversary Rewards Program Win the
Grand Prize
Hummer® !

Objective: Develop a loyalty/incentive program
encouraging commercial concrete contractors to
purchase select Sonneborn® products
100yr Rewa
rd Booklet
final 7/16/03 5:04 PM Page 1

s&
Promotion s
*For details and our gift catalog

Merchandising Local Sto
www.chemrex.com / 800-433-9517

ntive re
InceExecution: In celebration of Sonneborn’s 100th
HUMMER and the vehicle’s grille design are registered trademarks of General Motors
Corporation. No purchase necessary. Prize MSRP:$49,190.00. Promotion open for only
licensed commercial contractors. Void where prohibited. See official rules for details.
GMC/Hummer is not affiliated with this promotion. Sweepstakes ends February 19, 2004

Marketin
g
Anniversary, R solutions created a turnkey 12-month 100 Year Annive
rsary
incentive program through which contractors Rewards Progra
m
accumulated reward points for select Sonneborn® Make This Humm
er®
Yours!
products purchased from participating distributor
Grand
locations. Accumulated points were exchanged for Prize is a
Hummer®! BUY
s& Local Sto prizes, including incentive travel, branded merchandise GET
s re
Marketin and electronics. As an added bonus, registered
g Here's
How In Celebration of
our 100th Year Anniversary
information at right® Win a Hummer
®
Entry Form

contractors earned sweepstakes entries for a brand
to Win Registration
complete the required Rewards Program
and
to WIN the Hummer
and receive an entry
automatically registered TITLE
PLUS.... You are NAME
Program!
into our Rewards
products and earn COMPANY
Purchase the following entries and points
s ADDRESS
additional sweepstake
ZIP
STATE
for exciting rewards:

new Hummer® H2! This program contributed to a sales
that can be redeemed CITY
HOME PHONE
1
Sonolastic NP
®
WORK PHONE
2
Sonolastic NP
®

E-MAIL
Sonolastic SL 1
®

all information
Sonolastic SL 2 Please complete
®

appropriate box: or mail to:
Sonolastic 150
®
Please check the and fax to 216-591-9687
Sonolastic TX 1
®
®
Sweepstakes
5000 I am a: Win a Hummer
Sonoshield HLM

increase of over $1.3 million on the featured products.
®
Contractor
& Seal 25LV Licensed Commercial P.O. Box 221002
Sonocrete Cure
®

Licensed Architect 44122
Cleveland, Ohio
Sonocrete Lapidolith
®

®
Gel Patch Licensed Engineer
Sonocrete Consultant
Sonocrete Sonoflow
®
Licensed Specification
Sonopatch 100
®

the more chances
The more you buy...
the Hummer !
®

you have to own

R solutions managing all aspects including design and
side.
rules on the back
See complete sweepstakes are registered trademarks of General
Motors Corporation.
contractors.
design
vehicle’s grille licensed commercial
only
HUMMER and the Promotion open for this promotion.
Prize MSRP:$49,190.00. is not affiliated with
No purchase necessary. for details. GMC/Hummer
See official rules
Void where prohibited.
February 19, 2004
Sweepstakes ends

development, GM partnership coordination, sweepstakes
management and prize fulfillment.




CASE STUDIES

s&
re
Incentive Client:
MarketiGroundScape™
ng
Project: Direct Marketing/Lead Qualification Program

Objective: Create a Database of Qualified Sales Leads
for GroundScape Sales Staff

Execution: R solutions compiled a database comprised
of potential commercial users of recycled rubber
s&
Merchandising Promotion s Local S
cesurfacing products. Mark tore
In ntive A direct mail postcard was sent to
eting
each contact and was followed up with a telemarketing
call to further qualify the contact and to schedule visits
by GroundScape representatives. Although positive
responses of sales appointments or purchases of
2%-5% are considered successful in direct mail
s& Local Sto campaigns, following up with the phone call pushed
s re
Marketin our positive response rate past 23%! This allowed
g
GroundScape’s sales staff to efficiently move through
the database to close only highly qualified prospects.




CASE STUDIES

s&
re
Incentive MarketiEat’n Park®
12:45 PM Page 1

Client: ng
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Amer_SpecCar
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Project: Taste America and Win!

Objective: Promote the Limited Time Only Summer
Menu at all Eat’n Park Restaurants

Execution: R solutions secured partnerships with
s&
Merchandising Promotion s
ntive
Local Sto
Busch re
InceSouthwest Airlines, Marketi Gardens, Hollywood Video Hershey’s
ng
®

Sundae
Kissables and Hershey’ s Kissables
®
®
®
A layer of hot fudge

and Budget Rental to offer consumers a chance to win
cream,
premium vanilla ice ®
Candies, a scoop of Candies,
Hershey’ s Kissables
more hot fudge and
®
of hot
cream, and a ﬁnal layer
another scoop of ice s® Candies.
®s Kissable
fudge and Hershey’
a peak of whipped cream
Topped with
xoxo
great prizes. Each consumer was provided with the
s® 3.49
.
and a few more Kissable

promotional summer menu and a sweepstakes scratch
card, every one of which was a winner of a prize. The
s& Local Sto program resulted in a 25% increase in sales of Summer
s re AMERICA
Marketin
of

g Menu Items over the previous year. SCRATCH
& WI
N TASTES

(5)
CARD
Third Prize
4-pack of
(20)
tickets
ion
for free admiss ®
Grand Prize Gardens
®
yPark
4 to Busch to Hershe
Trip for Tampa, Florida
Fourth Prize
rental ®
(10)
First Prize anywhere 1 free movie Video
od
tickets ® from Hollywo
4 roundtrip Airlines flies
Southwest
(4)
Second Prize ®
minivan
Free 1-week Budget ER!
rental from
D IS A WINN Favorite
EVERY CAR America’s
Restaurant
SM

T America and Win!
Family

aste
k.com
www.eatnpar

See details on back page.


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