Develop a compelling business case — Dana Leeson
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Know the purpose and benefits of your intranet, and present a compelling business case. Dana Leeson's presentation from Intranet Now 2018.
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Develop a compelling business case — Dana Leeson
- 1. Develop a compelling business case 24/10/2018 1 Dana Leeson Head of Digital Workplace Copyright © 2018 BSI. All rights reserved
- 2. Who is BSI? 24/10/2018 Copyright © 2018 BSI. All rights reserved 2 @danaleeson
- 3. 75% of FTSE 100 BSI spans the world 49% of Fortune 500 77% of Nikkei 225 Index 4,500 colleagues and 11,900 experts 6 acquisitions in last 24 months 150,000 delegates trained last 12 months 227,000 audit days delivered last 12 months BSI clients represent 86,000 clients in 193 countries 13,000 active product certifications 56,000 consulting days delivered last 12 months 2,700 new standards per year 59,000* in all * Number of standards available on BSOL @danaleeson
- 4. BSI’s strategic vision 24/10/2018 Copyright © 2018 BSI. All rights reserved 4 @danaleeson
- 5. Need for a Digital Workplace business case 24/10/2018 Copyright © 2018 BSI. All rights reserved 5 @danaleeson
- 6. 24/10/2018 Copyright © 2018 BSI. All rights reserved 6
- 7. 24/10/2018 Copyright © 2018 BSI. All rights reserved 7 @danaleeson Image by Neal Jennings
- 8. What does the CEO care about? @danaleeson
- 9. 24/10/2018 Copyright © 2018 BSI. All rights reserved 9 @danaleeson Image by Ben Stephenson
- 10. Wow them with financial (hard) benefits 24/10/2018 Copyright © 2018 BSI. All rights reserved 10 Cost • Existing contracts • Consolidate duplication (tools, vendors, etc) Avoid cost • Offices • Virtual versions • Recruitment and onboarding of people • Leaving data on trains! Risk / Security • GDPR fines • Data breach • Cyber threats @danaleeson
- 11. 24/10/2018 Copyright © 2018 BSI. All rights reserved 11 @danaleeson
- 12. 24/10/2018 Copyright © 2018 BSI. All rights reserved 12 @danaleeson Image by ShareAlike 2.0 Generic
- 13. In summary 24/10/2018 Copyright © 2018 BSI. All rights reserved 13 Organisation mission and values Too risky it fails Balances risk created significant achievement Stable reputation Benefits to company @danaleeson
- 14. 24/10/2018 Copyright © 2018 BSI. All rights reserved 14 @danaleeson
Editor's Notes
- Name and title of the presentation Before I share my nuggets of wisdom, you need to understand ….
- Who are we? BSI stands for British Standards Institution Yes, we are THAT standards company, but we do so much more
- Today we are a truly global brand with 4500 BSI colleagues delivering services to over 86,000 clients who operate in 193 countries across all continents, including Antarctica. In addition we work with over 11,900 experts to develop standards. Today we have a really strong footprint in the major markets where we have decided to be and where our key clients want us to be. We do business with 52% of Fortune 500 companies, 64% of the UK FTSE companies and 62% of the Japanese Nikkei Index. Our business is increasingly diversified geographically and in terms of the products and services we provide. This includes 56,000 consulting days delivered in Environmental Health and Safety om addition to cyber and information security. In the last 2 years 6 new companies joined our BSI family to increase our service offering in Environmental Health and Safety and Information Security consulting businesses and the most recent Neville Clark in APAC in training and consultancy services.
- There are four pillars to our strategic vision: Drive thought leadership Make BSI a great place to work Deliver client centric services Build a resilient BSI for the future
- One of the key enablers for us to achieve our strategic pillars is through our business transformation programme. This is a 3 year programme to re-define how we are as a business The perfect time to talk to our decision makers about the digital workplace
- But we needed to be prepared! We set out to interview a number of our colleagues to understand their painpoints and developed 4 user personas which were the basis for our business case We look at growth targets – BSI want to increase our global reach by 1,000 employees over the next 2-3 years We evaluated current infrastructure and tools and saw we had a number that would not support our ever changing world
- The interest was there, our senior Exec saw the soft benefits and why it would create a better place for colleagues … But we also heard, how can you make it more compelling? How can you create a business case that makes our Board sit up?
- Which brings us to the age old question – what does my Chief Executive care about?
- Most senior decision makers – in any size company – non profit or power hungry, focus on: Revenue and profits Risk and security Future growth of the organisation And on a personal level their career and achievements
- If you company is a PLC, then a perceived risk impacts the value of the company Reputation is important because it equals money Senior people are replaceable if reputation is poor, that is why they don’t want you to do anything that could damage the company
- Putting all those elements together, we reviewed contracts, we befriended the risk and HR teams, we met with Finance for days, we listened to our people and this resulted in the launch of our Digital Workplace programme Because of our work, we were able to show an investment in Digital Workplace results in 4 times the return over 5 years! Impressive numbers!
- Every senior Executive is going to be different, but they will ALL care about Their personal objective – which is the organisation’s mission and vision They will not want to do anything that will fail horribly wrong But they need to take enough of a risk that lets them achieve their targets Think of them as the captain of the ship, to get the ship where it needs to go is the captain’s primary objective and they do not like to deviate too far off the course
- Thank you