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Give the people what they want — Hannah Moss — Willmott Dixon

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Engaging a dispersed workforce with different personas is challenging – a flexible approach is fundamental. Hannah talks through implementing a multi-channel digital platform to engage and empower.

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Give the people what they want — Hannah Moss — Willmott Dixon

  1. 1. Give the people what they want! Engaging a dispersed workforce with different personas is challenging – a flexible approach is fundamental. Hannah Moss – group communications manager #IntranetNow @WD_HannahMoss
  2. 2. Willmott Dixon is a privately-owned construction and interior fit-out group. Founded in 1852, we are family run and dedicated to leaving a positive legacy in our communities and environment. #IntranetNow @WD_HannahMoss
  3. 3. • Dispersed teams • Agile working • Different preferences and personas #IntranetNow @WD_HannahMoss
  4. 4. Business aim: to attract and retain the best people to our business. Internal communications aim: to engage, inspire and excite our people so they have a sense of pride and purpose in working for us. Give our people the tools to work and communicate in a flexible and agile way. #IntranetNow @WD_HannahMoss
  5. 5. Feedback on our comms approach • ‘Too many emails’ • ‘Too many different messages’ • ‘Need to communicate • on the go’ • ‘Don’t have the time’ #IntranetNow @WD_HannahMoss
  6. 6. Workshop approach • Representatives from across the business • Many different opinions! • Consensus - give the people what they want! (Just measure it) #IntranetNow @WD_HannahMoss
  7. 7. The tools to do the job • Multi-channel platform • Mobile-first • Measurable and integrated • Gives people a flexible way to access information and content #IntranetNow @WD_HannahMoss
  8. 8. #IntranetNow @WD_HannahMoss Our communication platform Driving engagement Our content and stories Intranet (the hub) • Company news • Company pages • Regional 'newsletter' pages • Policies • Guidance Systems accessed via the hub • Holiday • Expenses • Mileage Push notifcations Alerts to mobiles to drive people back to the hub. Agile communications Yammer • Social chat groups • Share updates to your networks • Disposable conversations • Live streaming Skype • Instant messenger • Video conferencing • Conference calling Apps • Mobile access to all content • Access information on the go • Receive alerts Newsletters Mailchimp (or other email platform) promotes content, driving people back to our stories on our intranet, the hub. "Promoting our messages and stories" "A central and consistent place for all our key messages, policies and stories to live" "Continuing the conversation"
  9. 9. #IntranetNow @WD_HannahMoss
  10. 10. #IntranetNow @WD_HannahMoss 70% 32%170+ groups have been set upof our people have joined the platform of our people access via mobile device Yammer groups have been set up Intranet 5% of our people access via mobile (4% increase) 20% click through rate from Yammer to intranet 40% on views on our news stories An increase of over

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