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Give the people what they want — Hannah Moss — Willmott Dixon

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Give the people what they want — Hannah Moss — Willmott Dixon

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Engaging a dispersed workforce with different personas is challenging – a flexible approach is fundamental. Hannah talks through implementing a multi-channel digital platform to engage and empower.

Engaging a dispersed workforce with different personas is challenging – a flexible approach is fundamental. Hannah talks through implementing a multi-channel digital platform to engage and empower.

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Give the people what they want — Hannah Moss — Willmott Dixon

  1. 1. Give the people what they want! Engaging a dispersed workforce with different personas is challenging – a flexible approach is fundamental. Hannah Moss – group communications manager #IntranetNow @WD_HannahMoss
  2. 2. Willmott Dixon is a privately-owned construction and interior fit-out group. Founded in 1852, we are family run and dedicated to leaving a positive legacy in our communities and environment. #IntranetNow @WD_HannahMoss
  3. 3. • Dispersed teams • Agile working • Different preferences and personas #IntranetNow @WD_HannahMoss
  4. 4. Business aim: to attract and retain the best people to our business. Internal communications aim: to engage, inspire and excite our people so they have a sense of pride and purpose in working for us. Give our people the tools to work and communicate in a flexible and agile way. #IntranetNow @WD_HannahMoss
  5. 5. Feedback on our comms approach • ‘Too many emails’ • ‘Too many different messages’ • ‘Need to communicate • on the go’ • ‘Don’t have the time’ #IntranetNow @WD_HannahMoss
  6. 6. Workshop approach • Representatives from across the business • Many different opinions! • Consensus - give the people what they want! (Just measure it) #IntranetNow @WD_HannahMoss
  7. 7. The tools to do the job • Multi-channel platform • Mobile-first • Measurable and integrated • Gives people a flexible way to access information and content #IntranetNow @WD_HannahMoss
  8. 8. #IntranetNow @WD_HannahMoss Our communication platform Driving engagement Our content and stories Intranet (the hub) • Company news • Company pages • Regional 'newsletter' pages • Policies • Guidance Systems accessed via the hub • Holiday • Expenses • Mileage Push notifcations Alerts to mobiles to drive people back to the hub. Agile communications Yammer • Social chat groups • Share updates to your networks • Disposable conversations • Live streaming Skype • Instant messenger • Video conferencing • Conference calling Apps • Mobile access to all content • Access information on the go • Receive alerts Newsletters Mailchimp (or other email platform) promotes content, driving people back to our stories on our intranet, the hub. "Promoting our messages and stories" "A central and consistent place for all our key messages, policies and stories to live" "Continuing the conversation"
  9. 9. #IntranetNow @WD_HannahMoss
  10. 10. #IntranetNow @WD_HannahMoss 70% 32%170+ groups have been set upof our people have joined the platform of our people access via mobile device Yammer groups have been set up Intranet 5% of our people access via mobile (4% increase) 20% click through rate from Yammer to intranet 40% on views on our news stories An increase of over

Editor's Notes

  • I’m Hannah Moss, group communications manager at Willmott Dixon 

    How we have implemented a multi-channel communications system to:
     1. help us reach our dispersed team with our key messages and
    2. help our people to work and communicate in a more flexible and agile way
  • As a construction business we have a very dispersed and remote workforce:
    7 regional offices across the UK 
    75 projects at any one time 
    not based at a desk
    Agile working – skills gap, attract more women
    Different personas and preferences – older and younger people in business

  • Wider business  launching Office 365 and comms decided to review our systems - on premise intranet, emails and newsletters
  • Went out to the business for feedback on current system
    Feedback overview
  • Resulted in  -  Comms team set up a workshop group made up of comms, IT and representatives from the business to review our current intranet system based on the feedback from our people 
  • Our communications platform 
    At the heart is the newly upgraded cloud-based intranet – Oak, we call it The Hub 
    ‘A central and consistent place for all our key messages, policies and stories.’ 
    All systems can be accessed from here 
    From here we introduced other channels to drive traffic back to the system and allow people to engage with and share stories 
    Importantly no duplication of content
    Driving engagement – retained newsletters for those that like the more tradition news round-up but importantly all stories link back to the intranet so can track engagement and still retain the central place for our stories to live
    Push notifications allow us to reach specific groups with targeted messages 
    Introduced more agile comms channels like Yammer (part of O356) places for people to continue the conversation and be empowered to be the storytellers themselves 
    Skype– more operational and direct communications – intend to introduce Teams next year as well 
    Importantly all integrated and measurable
  • Realised it was really important to help guide and educate our people on the different tools so as not to overwhelm them
    Posters, workshops, webinars – on-going
  • We only launched 6 months ago but initial results very encouraging: 
    on a journey but really positive so far 
    Seen a big increase in engagement with our key stories and messages and people are embracing the new tools to help them work in a more flexible way – yammer groups, Skype
    A real extra positive we have seen is that our people are becoming empowered to be the story tellers themselves

    Definitely a lightening talk but if anyone has any questions or comments please find me later today.

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