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This communication is intended for investment professionals only
and must not be relied on by anyone else.
Intranet Now
No...
08/10/2019 | 3
Greig Rutherford
Global Head of Digital Communications
Standard Life Aberdeen
Twitter: @imgreig
LinkedIn: /...
08/10/2019 | 4
Created in 1825
2017 - Standard Life and Aberdeen Asset Management merged
6,000 colleagues in 52 global loc...
08/10/2019 | 5
Make it easier
We aim to be a world-class investment company…
So we need a world-class digital workplace
Th...
08/10/2019 | 6
The process
Dec ‘18
Objective setting
Purpose and
objectives
Feb ‘19
Digital diary
On the go capture of
col...
08/10/2019 | 7
22 participants
UK, EMEA, Americas and Asia Pac
Variety of roles and hierarchy
Capture what they did; not w...
08/10/2019 | 8
Indeemo #IntranetNow | @imgreig
08/10/2019 | 9
Digital diary
Intro selfie
Digital Monday – capture their
workplace in a day
Highs and lows of the day
Intr...
08/10/2019 | 10
A day in the life
Investment Manager
London based and 2-3 external meetings per week
In-house
app
8:29
14:...
08/10/2019 | 11
How big is your inbox?
Clear evidence that people resort to what they know during change
In this case, it’...
08/10/2019 | 12
Colleague feedback
It’s frustrating to try
and find a colleague
and they don’t have
a picture or a phone
n...
08/10/2019 | 13
Outcomes
Colleague
requirements
Vision Objectives Principles
Real insight has driven
(and no assumptions!)...
Thank you
Greig Rutherford
Global Head of Digital Communications
Standard Life Aberdeen
Twitter: @imgreig
LinkedIn: /greig...
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Not a long jumper — Greig Rutherford — Standard Life Aberdeen Slide 1 Not a long jumper — Greig Rutherford — Standard Life Aberdeen Slide 2 Not a long jumper — Greig Rutherford — Standard Life Aberdeen Slide 3 Not a long jumper — Greig Rutherford — Standard Life Aberdeen Slide 4 Not a long jumper — Greig Rutherford — Standard Life Aberdeen Slide 5 Not a long jumper — Greig Rutherford — Standard Life Aberdeen Slide 6 Not a long jumper — Greig Rutherford — Standard Life Aberdeen Slide 7 Not a long jumper — Greig Rutherford — Standard Life Aberdeen Slide 8 Not a long jumper — Greig Rutherford — Standard Life Aberdeen Slide 9 Not a long jumper — Greig Rutherford — Standard Life Aberdeen Slide 10 Not a long jumper — Greig Rutherford — Standard Life Aberdeen Slide 11 Not a long jumper — Greig Rutherford — Standard Life Aberdeen Slide 12 Not a long jumper — Greig Rutherford — Standard Life Aberdeen Slide 13
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Not a long jumper — Greig Rutherford — Standard Life Aberdeen

Making assumptions can take you into dangerous territory. That’s why Greig and the team undertook a digital diary exercise with their global workforce to ensure their views were central to creating their new digital workplace.

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Not a long jumper — Greig Rutherford — Standard Life Aberdeen

  1. 1. This communication is intended for investment professionals only and must not be relied on by anyone else. Intranet Now Not a long jumper Greig Rutherford 4 October 2019
  2. 2. 08/10/2019 | 3 Greig Rutherford Global Head of Digital Communications Standard Life Aberdeen Twitter: @imgreig LinkedIn: /greigrutherford #IntranetNow | @imgreig
  3. 3. 08/10/2019 | 4 Created in 1825 2017 - Standard Life and Aberdeen Asset Management merged 6,000 colleagues in 52 global locations + clients in 80 countries A little bit about us #IntranetNow | @imgreig
  4. 4. 08/10/2019 | 5 Make it easier We aim to be a world-class investment company… So we need a world-class digital workplace The goal #IntranetNow | @imgreig
  5. 5. 08/10/2019 | 6 The process Dec ‘18 Objective setting Purpose and objectives Feb ‘19 Digital diary On the go capture of colleagues digital experiences Feb ‘19 Interviews 1 Drill down on diary findings with colleagues Mar ‘19 Interviews 2 Expand on emerging themes Apr ‘19 Internal Comms workshop Key requirements capture Apr ‘19 Prioritisation workshop Set out priority areas for the project #IntranetNow | @imgreig
  6. 6. 08/10/2019 | 7 22 participants UK, EMEA, Americas and Asia Pac Variety of roles and hierarchy Capture what they did; not what they think they did Digital diary #IntranetNow | @imgreig
  7. 7. 08/10/2019 | 8 Indeemo #IntranetNow | @imgreig
  8. 8. 08/10/2019 | 9 Digital diary Intro selfie Digital Monday – capture their workplace in a day Highs and lows of the day Intranet use Storing and sharing documents #IntranetNow | @imgreig
  9. 9. 08/10/2019 | 10 A day in the life Investment Manager London based and 2-3 external meetings per week In-house app 8:29 14:55 14:5214:4213:1011:528:42 19:32 16:39 16:32 15:02 14:57 #IntranetNow | @imgreig
  10. 10. 08/10/2019 | 11 How big is your inbox? Clear evidence that people resort to what they know during change In this case, it’s email… and a lot of it #IntranetNow | @imgreig
  11. 11. 08/10/2019 | 12 Colleague feedback It’s frustrating to try and find a colleague and they don’t have a picture or a phone number I’d like to see a consolidated platform that I can access on the go Be able to personalise news that’s relevant to me and my location Allow colleagues to easily communicate and share ideas across the company Collaboration tools that feel closer to consumer apps in terms of use, look and feel Any 8 year old can make a video call with their parents, why can’t we do it from our desk? #IntranetNow | @imgreig
  12. 12. 08/10/2019 | 13 Outcomes Colleague requirements Vision Objectives Principles Real insight has driven (and no assumptions!) #IntranetNow | @imgreig
  13. 13. Thank you Greig Rutherford Global Head of Digital Communications Standard Life Aberdeen Twitter: @imgreig LinkedIn: /greigrutherford Intranet Now

Making assumptions can take you into dangerous territory. That’s why Greig and the team undertook a digital diary exercise with their global workforce to ensure their views were central to creating their new digital workplace.

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