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Auditing your intranet content — Annette Corbett — DigiSEO

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A content audit can tell a thousand stories and provide the foundations for a robust governance framework, identify gaps in content and inform your current, or future, site navigation.
http://tiny.cc/34zsdz

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Auditing your intranet content — Annette Corbett — DigiSEO

  1. 1. Annette Corbett @digi_seo Auditing your Intranet Content The graft that keeps giving
  2. 2. A really long time ago, a very clever man said ….. Content is King!!!! Annette Corbett @digi_seo
  3. 3. and yet, many years later, we are still asking…… Which of the six versions of the Travel and Expenses policy the right one? This content was last updated in 2014 – is it still relevant?! But what do the labels in the global navigation actually mean? Annette Corbett @digi_seo
  4. 4. So, what exactly is a content audit? 4 Simply put, a content audit is …"the analysis of all the content and component parts that make up your intranet ecosystem. Sites, sub-sites, pages, blogs, documents and images, the whole enchilada…" Annette Corbett @digi_seo
  5. 5. …and the benefits? Ask yourself… Is your content strategy and governance plan firing on all cylinders? Is your content current, actively reviewed with identifiable owner/editors? Are you preparing for a platform upgrade? 5 Annette Corbett @digi_seo
  6. 6. …not forgetting the secret sauce ...the “why” of your content audit Annette Corbett @digi_seo METRICS…
  7. 7. Getting started Template format What can you audit? Pages Documents Images/Media Other Assets (URLs, lists) 7 Annette Corbett @digi_seo
  8. 8. What to include in your content audit - Pages  Site  Sub-site (if any)  Page URL  Template type  Last modified date  Content Owner (or not!)  Workflows (if any)  Page Metrics (evaluate engagement)  Metadata (optional)  Comments (optional) 8 Annette Corbett @digi_seo
  9. 9. What to include in your content audit – Other Assets incl documents, media, URLs  Asset location (Page URL)  Asset URL  File type (wmv, png, pdf)  Modified date (was Noah reading this on the Ark?)  Related Resources (where else is this asset used?)  Asset Owner 9 Annette Corbett @digi_seo
  10. 10. Light it up! 10 Use a traffic light scheme to highlight areas of concern…… Annette Corbett @digi_seo http://tiny.cc/34zsdz
  11. 11. Challenging your content kryptonite…. 11 Annette Corbett @digi_seo …with Superman Spanx!
  12. 12. Leverage your audit findings to build robust governance Content accountability Make ownership mandatory Define owner and editor roles and responsibilities Ensure site permission facilitate roles Annette Corbett @digi_seo
  13. 13. …and inform your content strategy  Content currency – are outdated content and documents a recurring theme?  Page metrics: Is your audience engaging with content? Do pages linked to your navigation have high engagement? Does site terminology reflect user search terms? 13 • Establish content review timelines and workflows • Create KPIs against which to benchmark content • Timelines to review metrics for pages linked to your navigation • Regular review of search terms Annette Corbett @digi_seo
  14. 14. Turn your content audit into a working document and be like…  Create a workflow to document site or page creation  As part of your content strategy regularly update your master document with these details  Share updated audit with site owners and request review of content  Keep the conversation going 14 Annette Corbett @digi_seo
  15. 15. “One of the best ways to sabotage your content is not tie it to your goals. Know why you’re creating content.” Ellen Gomes, Senior Content Marketing Manager at Marketo A final content goal…. Annette Corbett @digi_seo

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