1.
Annette Corbett
@digi_seo
Auditing your
Intranet Content
The graft that keeps giving

2.
A really long time ago, a very
clever man said …..
Content is
King!!!!
Annette Corbett
@digi_seo

3.
and yet, many years later, we are still
asking……
Which of the six
versions of the
Travel and
Expenses policy
the right one?
This content was last
updated in 2014
– is it still relevant?!
But what do the labels in the
global navigation actually
mean?
Annette Corbett
@digi_seo

4.
So, what exactly is a content audit? 4
Simply put, a content audit is
…"the analysis of all the content and
component parts that make up your
intranet ecosystem. Sites, sub-sites,
pages, blogs, documents and images, the
whole enchilada…"
Annette Corbett
@digi_seo

5.
…and the benefits? Ask yourself…
Is your content strategy and governance plan
firing on all cylinders?
Is your content current, actively reviewed with
identifiable owner/editors?
Are you preparing for a platform upgrade?
5
Annette Corbett
@digi_seo

6.
…not forgetting the secret sauce
...the “why” of
your content
audit
Annette Corbett
@digi_seo
METRICS…

7.
Getting started
Template format What can you audit?
Pages
Documents
Images/Media
Other Assets
(URLs, lists)
7
Annette Corbett
@digi_seo

8.
What to include in your content audit -
Pages
 Site
 Sub-site (if any)
 Page URL
 Template type
 Last modified date
 Content Owner (or not!)
 Workflows (if any)
 Page Metrics (evaluate engagement)
 Metadata (optional)
 Comments (optional)
8
Annette Corbett
@digi_seo

9.
What to include in your content audit –
Other Assets incl documents, media,
URLs
 Asset location (Page URL)
 Asset URL
 File type (wmv, png, pdf)
 Modified date (was Noah reading this on the Ark?)
 Related Resources (where else is this asset used?)
 Asset Owner
9
Annette Corbett
@digi_seo

10.
Light it up! 10
Use a traffic light scheme to highlight areas of concern……
Annette Corbett
@digi_seo
http://tiny.cc/34zsdz

11.
Challenging your content
kryptonite….
11
Annette Corbett
@digi_seo
…with Superman
Spanx!

12.
Leverage your audit findings to build
robust governance
Content accountability
Make ownership mandatory
Define owner and editor roles and
responsibilities
Ensure site permission facilitate roles
Annette Corbett
@digi_seo

13.
…and inform your content strategy
 Content currency – are outdated
content and documents a recurring
theme?
 Page metrics:
Is your audience engaging with
content?
Do pages linked to your navigation
have high engagement?
Does site terminology reflect user
search terms?
13
• Establish content
review timelines and
workflows
• Create KPIs against
which to benchmark
content
• Timelines to review
metrics for pages
linked to your
navigation
• Regular review of
search terms
Annette Corbett
@digi_seo

14.
Turn your content audit into a working
document and be like…
 Create a workflow to document site
or page creation
 As part of your content strategy
regularly update your master
document with these details
 Share updated audit with site
owners and request review of
content
 Keep the conversation going
14
Annette Corbett
@digi_seo

15.
“One of the best ways to sabotage
your content is not tie it to your
goals. Know why you’re creating
content.”
Ellen Gomes, Senior Content Marketing
Manager at Marketo
A final content goal….
Annette Corbett
@digi_seo