3. CEO
André Pereira
Goals:
Bring the company's vision
to life
Develop an efficient tech
system to support baseline
activity
Strategic Tasks:
Strategic plan
Partnership relations
Tactical Tasks:
Closure of exclusivity deals
with laundries
To create an innovative
platform for baseline
activities
4. CEO
André Pereira
Marketing
Catarina Roleta
C&Q
Management
Ines Star
Finance
Eduardo Luizi
Logistics
Felix Wagner
Goals:
Uncover the need
Brand awareness
Brand identity
Strategic Tasks:
BM activities
Brand’s message
Positioning
Tactical Tasks:
Marketing Research
Tendencies
TPC
Goals:
Optimizing customers’
experience
Strategic Tasks:
Identifying customer’s
needs, wishes and
dreams
Follow up on issues and
suggestions
Tactical Tasks:
Quality Man.
Statistical Analysis
Goals:
Yearly profit growth of
15%
Reduce costs in a
constant basis
Strategic Tasks:
New sources
Firm’s assets
Tactical Tasks:
Credit and Cash Man
Receipt of payments
and funds
Goals:
Dynamic logistics systems
Constantly smooth
running business
Strategic Tasks:
Ensure smooth
operations
Reliable on-time oper.
Tactical Tasks:
Logistics Management,
Operations Management
5. Value Chain
Finance & Accounting
Customer Support
Long-Term Planning
Human Resources
Marketing&
Sales
IT
(AppMaint.)
Logistics
Partner
Dev.&Maint.
Support
Activities
Main
Activities
6. Process Map - Individuals
Log In App
Choose
Options
Choose
Pick-Up &
Delivery
Time
Pick-Up
Back
Delivery
Instant
automated
Payment
Order
Received
Calculate
eff.
route/drive
r/laundry
Pick-Up at
Customer
Delivery to
Laundry
Pick-Up at
Laundry
Customer Internal
7. Process Map -
Companies
Log In App Define Time Pick-Up Back Delivery
Monthly
Payment
Order
Received
Calculate
eff.
route/drive
r/laundry
Pick-Up at
Company
Delivery to
Laundry
Pick-Up at
Laundry
Company Internal
8. Key Partners Strategic Alliances with regional
Laundry Services
Partnering up with existing laundry
services in order to:
- pool resources to create more value for
customers
- create mutually beneficial relationships
- reduce risk & uncertainty
- reduce implementation costs
- reduce expansion costs
9. Key Resources Smart & Efficient Logistics
System
To succeed as an On-Demand Laundry
Home Service we need to:
- create and maintain an appealing and
convenient App
- create an efficient, constantly learning
logistics system in order to ensure
100% reliability and on-time service
strong focus on IT!
Design & Ease of App Usage
10. New Hypothesis
H16: Facebook, YouTube, Instagram are the most
used social networks by our target segment
H17: Our target segment goes to work by car
H19: We can ask for a minimum price of 1,2€ per piece
H18: Clients are willing to pay 1,6€ for a single piece
11. New Hypothesis
Facebook, YouTube, Instagram
are the most used social media
by our target segment
FB TWTR INSTA YOUT LINKEDIN LINKEDIN
PULSE
G+ SNAP TUMBLR PINT
In which social media channels do you spend most of
your time?
12. New Hypothesis
Our target segment goes to
work by car when 30% of
respondents answer positively
67%
16%
17%
How do you usually go to your
workplace?
Bycar
PT
Foot
13. New Hypothesis
Clients are willing to pay 1,6€
for a single piece
We can ask for a minimum price
of 1,2€ per piece
10% 23% 13%
Good afternoon Guys, we are team two awesome and want to show you how our company will be organized.
Our start-up was organized. André will be the CEO but higlhy correlated with the IT activities – since it is the core of our activity.
His goals will be arround the vision and the efficiency of the system. Without taking into consideration the importance of the plan and partnerships. This will be possible by the closure of deals with laundries and by the creation of na innovative platform for the baseline activities.
Of course that all of our deparments are importante, since we are a team.
In the marketing department, the biggest concern may be the brand awareness. Since it will lead to more consumers – attract and convert clients are the first priority.
Nevertheless, the brand must be worked and all of its characteristics.
Customer and Quality will be highly correlated with Marketing department too, since it will take care of all the suggestions/complains/discovers – some of their activities will be aligned in order to research the market.
Finance must be always be accurate and details will be critical – growth % will be all departments goals. In this face a cost reduction, by never forgetting the sources and asset’s management.
As you imagine, the logistic department will be highly corrlated with the processes (strong algnement with the IT activities). This department will seek for smooth system, where reliability of operations will rule.
After last class we have added some new hyphotesis, since now we are studying deeply how our possible clients behave and what prices are the best/bundles.
Until now, this new hyph. Will probably be rejected. The instagram will be changed by the LinkedIn. Again, we still want more answers in order to more accurate.
Until now, this hypothesis is valide – people go by car to their work.
Our efforts are getting some people to our website, but it is not enough since we got 98 people seen it.
We got this numbers by the people that saw each one
Nevertheless, comparing to the last week, people prefer bundles and not piece by piece – which will help in our logistic. However, the big bundle don’t look so actractive as the medium. Until now.
