20. Hypothesis Validation
Are we solving a real
problem?
70%
30%
Does taking care of the laundry
bother you?
Yes
No
Business Professionals
don’t like to do their laundry
21. Can we be profitable?
Consumers are willing to pay at
least 1,8€
62%17%
15%
4%2%
How much would you pay per piece?
(Interviews)
Below 1,6€
[1,6-2€]
[2-2,5[
[2,5-3€[
More than 3€
22. Can we be profitable?
54%
26%
11%
3% 6%
How much would you pay per piece?
(Surveys)
0-1€
1-1,5€
1,5€-2€
2-2,5€
2,5-3€
We believe that people will pay a
premium for our service
25. Validation Board
H5: Laundry services will partner with us
H6: Laundry services will get us the laundry back in 10 to 24h
H7: Laundry services will charge us no more than 1€ per shirt
H8: We will have a profit margin charging 1,8€ per shirt
H9: Laundry services will get us the laundry back in 10 to 24h
H10: Part Time Drivers are the way to go
H13: Companies want to partner with us
Hypothesis Being Tested Validated
H1: This is a real problem
H2: People will pay a premium
H3: Return Time: 48h
H11: Express Service is valuable
26. Validation Board
H5: Laundry services will partner with us
H6: Laundry services will get us the laundry back in 10 to 24h
H7: Laundry services will charge us no more than 1€ per shirt
H8: We will have a profit margin charging 1,8€ per shirt
H9: Laundry services will get us the laundry back in 10 to 24h
H10: Part Time Drivers are the way to go
H13: Companies want to partner with us
Hypothesis Being Tested Rejected:
H4: Consumers are willing to pay
at least 1,8€ per shirt