This document outlines different hypotheses being tested and evaluated. It includes a color guide for different business model canvas components and shows an impact matrix to assess the probability and impact of invalidity for various hypotheses under consideration. The impact matrix scores how important each hypothesis is based on the chance it might be wrong and the effect of it being incorrect.

1. Validation Series
Hypothesis

2. Color Guide
Blue – Customer Segments
Green – Key Partners
Red – Cost structure
Orange – Revenue Streams
Purple – Key Resources

3. 2 nd Hypothesis iteration

4. New
Hypothesis:

7. New Impact
Matrix:

8. 10 15 20 25
12 16 20
9 12 15
4 8 10
Impact if Invalid
ProbabilityofbeingInvalid
H.1
H.2
H.3 H.4
H.5
H.6
H.7
H.8
H.9
H.10
H.11
Very Low Low Average High Very
High
VeryLowLowAverageHigh
H.12
H.13