The document discusses various real estate marketing options in the UAE, including Google search ads, social media ads, email marketing, and programmatic ads. It focuses on explaining how social media ads can be effective for real estate lead generation. Key details include that social media ads on Facebook and Instagram allow customers to directly fill out forms or contact the advertiser. Optimization of ad creative, copy, and targeting is important to improve performance. The company claims to be able to create multilingual ads and provide high-quality content and creatives to engage audiences.

1. Real Estate
Marketing
Case Study
www.leadsdubai.com

2. ● Google Search Ads : AED 10 - 15 is the cost per click. So AED 10,000 monthly budget
will give you 1000 clicks to landing page with 1 - 2 % leads (10-20) 60-70% good
quality in UAE
● Social Media Ads : You pay to show ads not clicks. Facebook & Instagram Lead Ads
will get you leads at AED 100 - 150 per lead with 10 - 20% good quality in UAE. Tiktok &
Snapchat are also good options.
● Email Marketing : We have 2 million UAE database of people who have opened
property related emails in the past. AED 8500 is the cost for 1 million emails. 1 - 5%
open rate and good for awareness and reach. Lead generation can be slow so long
term planning needed.
● Programmatic Ads : Your banner ads are shown on top good websites to get them
to click and visit your website. Cost per click based model and can work with lead
gen.
REAL ESTATE MARKETING OPTIONS

3. Reaching the right audience for your ad is
our top priority.
Facebook & Instagram ads for real estate
works better together.
All you have to do is provide the property
project details you want to promote.
Pictures or videos, access to your
facebook page and we take care of the
campaign setup for lead generation
SOCIAL MEDIA ADS:

4. We provide you with various creatives and
irresistible content.
Your potential customers can now fill a
form with their details, message you
directly or even call you.
SOCIAL MEDIA ADS:

5. Audience would stop scrolling to look at
your ads.
We’ve also done multiple carousel images
on Facebook & Instagram.
With social media ads for real estate you
will always get a lot of leads.
Optimization is the key. We change the
ad creatives projects, copy and audience
targeting to find the right mix to perform
for lead generation.
SOCIAL MEDIA ADS:

6. We’ve also done Facebook and Instagram
stories! People scroll through and apply
with just a swipe up.
We have many tools are available which
can be used to schedule posts once in a
month and it will publish daily on all social
media platforms. One great tool we know
is Promo Republic.
SOCIAL MEDIA ADS:

7. We’ve also done Facebook and Instagram
stories! People scroll through and apply
with just a swipe up.
We have many tools are available which
can be used to schedule posts once in a
month and it will publish daily on all social
media platforms. One great tool we know
is Promo Republic.
SOCIAL MEDIA ADS:

8. Want to show your ads in different
languages? Language would not stop us
showing your ads! State any language
and we’ve got you covered. These ads
were shown only to the Arabic speaking
audience.
SOCIAL MEDIA ADS:

9. Content : Any particular project you
might like to announce? All new
projects must go out in the world.
We’ve flourished in that department by
showing the audience all new launches.
SOCIAL MEDIA ADS:

10. Content : Any particular project you
might like to announce? All new
projects must go out in the world.
We’ve flourished in that department by
showing the audience all new launches.
SOCIAL MEDIA ADS:

11. Content : We will provide only the best
creatives and content for you. This is
what attracts the customers, makes
them stop scrolling and finally being
invested in your project.
SOCIAL MEDIA ADS:

12. Content : You have a video to share? We’ve promoted some beautiful videos before & the results were very
effective! We engage the audience with motion.
SOCIAL MEDIA ADS :

13. We do remarketing ads, discovery ads,
custom audience ads, customer match
lists, RLSA ads. There are many other
advanced types of ad campaigns with
Google to get good results from real
estate advertising.
We are certified Google Ads partners in
UAE since 8 years and handled over
500 clients ads campaign.
There is scope to improve and start
something fresh.
HERE’S HOW YOUR ADS CAN LOOK TOO

14. We’ve generated leads for many Real Estate
agents and companies. Google ads have
always given amazing results.
Expect 60 - 70% of leads from Google Search
ads to be better quality. If you have a good
ads budget & a popular in demand property
to promote. This is the go to marketing
channel.
CONTENT

15. We’ve got you covered! Language is
not a barrier for us when it comes to
generating leads for you.
We also do Google Display Ads ( GDN –
image / banner ads ) which can show
on relevant websites.
Like property websites, investment
related sites so your investors can find
your ads on website or mobile apps or
gmail they can still see your ad about
the new property launch promotion.
WANT TO CREATE ADS IN DIFFERENT LANGUAGES?

16. THANK YOU
+971 50 304 7470
www.leadsdubai.com
Main Office : UG001, Building A5, Dubai Digital Park, Dtec,
Dubai Silicon Oasis, Dubai, UAE. PO Box no: 242962