1.  LinkedIn is the web’s most used
professional network with over 135
million members from over 200 countries
across the globe, targeting 21-45 year old
business professionals world-wide

2.  It is our goal to reach the highest amount of members
we possibly can for LinkedIn.
 We aim to achieve this goal for your company by:
 Starting an Adwords Campaign
 Integrating Social Media Sites
 Increasing Search Engine Optimization
 Through these methods we hope to:
 Increase site membership 25% by 2013
 Convert 20% of those members over to
premium memberships on the site

3.  Through Adwords we are able to measure
Which search keywords attract the largest
amount of traffic, and when these words are
searched your ad will appear.
 We’ll set the cost per click at $1.00 and leave no
maximum daily cost.
 This will result in anywhere from 871-1065
clicks per day and will cost from $253,112.90-
$309,363.05

5.  We need to draw some More likes to
Linkedin’s Facebook page so that Linkedin can
receive free PR.
 To do this we will make certain articles on the
linkedin website unreadable unless you like
Linkedin’s Facebook page.
 We must also sell facebook ads that would
appear on the peoples pages who are identified
as our target market. We would set a budget of
$50 a day which would total $19,800
throughout its 13 month run.

6.  It is important that we get as many people to
retweet about Linkedin as possible and to do
this we will hold raffles for everyone that
retweets a certain tweet.
 The winner can get a discount on a premium
membership to Linkedin.

7.  The video’s that generate the most views on
youtube and the ones that go viral, are the ones
that are funny and stand out.
 We must produce a series of comical videos
based on real work world experiences that will
be sponsored by Linkedin.
 These videos will be uploaded weekly
throughout 2012 so that people learn to look
forward to them and watch them often.

8.  It’s Important that The website flows and
works smoothly along with the keywords
provided in the Adwords Campaign.
 To do this I would suggest moving the option
to upgrade to a premium account into a more
visible spot towards the top right of the page
 It should be titled “Upgrade to Premium” to
promote ease of use.
 It’s also important to have easily accessible
links to all other Linkedin sites such as your
blog and your social network accounts.

9.  Our budget for this project will include the
sum of the money spend on our adwords CPC
campaign and our Facebook Ads campaign.
 $253,112.90-$309,363.05+$19,800.00
 =$272,912,90-$329,163.05
 This campaign will run continuously
throughout the 13 month span leading up to
2013 and it is a small price to pay for an over
20% increase in site membership!

10.  To track your success we will use many of
Google’s great tracking tools included in
Google Analytics.
 We will also use Facebook Ad manager.