From Concept to Completion: Tips for Designing Great Content

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Presentation for BrightonSEO with tips on designing great pieces of content from a designer's perspective. This covers the stages of the creative process and gives an overview on key design elements, …

Presentation for BrightonSEO with tips on designing great pieces of content from a designer's perspective. This covers the stages of the creative process and gives an overview on key design elements, along with actionable tips throughout.

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  • 1. from conceptconcept to completioncompletion tips for designing great content vickecheung«||/graphicdesigner,Distilled/@vickekaravan
  • 2. people like to joke about what graphic designers do
  • 3. This is more like what we actually do
  • 4. www.concerthotels.com /100-years-of-rock 90,000 6,100 566
  • 5. thetrainline.com /tools/festival-finder featuredin
  • 6. worldpayzinc.com /tech-wealth featuredin 7,900 1,900 359
  • 7. from conceptconcept to completioncompletion tips for designing great content
  • 8. -the- processprocess nailingnailing part one
  • 9. visual research visual research -1-
  • 10. SPEND 15 MINUTES COLLECTING VISUALS SPEND 15 MINUTES COLLECTING VISUALS
  • 11. google images isn’t the right place to look
  • 12. instead check out these PATTERNTAP.COMBEHANCE.NET DRIBBBLE.COM
  • 13. use pinterest to create moodboards
  • 14. install their browser tools about.pinterest.com/goodies
  • 15. be broad with initial research, refine with analysis. be broad with initial research, refine with analysis.
  • 16. let related pins lend a helping hand
  • 17. after researching, you should end up with something like this…
  • 18. now SPEND 15 MINUTES refining & analysing now SPEND 15 MINUTES refining & analysing
  • 19. COMMENT ON THE PINS
  • 20. tell your designer what you want as well as what you don’t want tell your designer what you want as well as what you don’t want
  • 21. a good example of thorough research & analysis
  • 22. create shared boards for more input
  • 23. the design brief (...in brief) the design brief (...in brief) -2-
  • 24. -thinkabout…- any brand restrictions?
  • 25. -thinkabout…- any brand restrictions? where will it live?
  • 26. -thinkabout…- any brand restrictions? where will it live? responsive layouts?
  • 27. STREAMLINE YOUR PROCESS BY SETTING UP A BRIEFING TEMPLATE STREAMLINE YOUR PROCESS BY SETTING UP A BRIEFING TEMPLATE
  • 28. giving feedback giving feedback -3-
  • 29. the dreaded thread
  • 30. sowhatdoyouthinkaboutv.2.3.1 isentover... ifedbackinlineafewdaysago. didn'tyouseeit... ...oh.
  • 31. realtimeboard.com IS THE ANSWER
  • 32. 4 steps to realtimeboard 4 steps to realtimeboard the distilled way
  • 33. 1 create new boards per project
  • 34. 2 keep everyone in the loop
  • 35. 3 Upload visuals at each stage
  • 36. 4 Make good use of the comment tool
  • 37. try it out for yourself - it’s free! try it out for yourself - it’s free!
  • 38. QUALITY ASSURANCE testing quality assurance testing -4-
  • 39. something'sbroken... has a client ever come back and said…
  • 40. and you’re thinking… butIcheckedit like10times!
  • 41. have thorough browser and platform testing in place have thorough browser and platform testing in place
  • 42. for comprehensive testing: browserstack.com
  • 43. for simple responsive testing: responsinator.com
  • 44. for simple responsive testing: responsinator.com
  • 45. -recap- 1. Get involved in research 2. use pinterest 3. feedback with realtimeboard 4. test thoroughly
  • 46. -on- designdesign tipstips part two
  • 47. typographytypography
  • 48. sad, but true.
  • 49. wherecanIfindgoodfonts?
  • 50. invest in good web fonts £ AAzz
  • 51. consider a typekit.com subscription
  • 52. quality web fonts… for about the price of a coffee each month
  • 53. be aware that not all free fonts you can download are suitable for web be aware that not all free fonts you can download are suitable for web
  • 54. for free web fonts stick with these google.com/fonts fontsquirrel.com
  • 55. imagesimages
  • 56. the trend of using big, photographic images is still going strong
  • 57. they complement the chapters of this guide
  • 58. this doesn’t work at all Chapter 3 FUNNY BUSINESS: THE ROLE OF HUMOUR
  • 59. BLATANTLY STAGED STOCK PHOTOGRAPHY IS DISENGAGING BLATANTLY STAGED STOCK PHOTOGRAPHY IS DISENGAGING
  • 60. AN ALTERNATIVE: STOCKSY.COM
  • 61. evidently stocksy is the better option here
  • 62. zero budget? try flickr via creative commons search.creativecommons.org
  • 63. iconsconsistency is key consistency is key
  • 64. google sets a great example with its visual asset guidelines behance.net/gallery/Google-Visual-Assets-Guidelines-Part-1/9028077
  • 65. e.g. a whole section on using shadows
  • 66. icons ENSURE CONSISTENCY BY CUSTOM DESIGNING AS OPPOSED TO DOWNLOADING ensure consistency by custom designing as opposed to downloading
  • 67. social imagessocial images
  • 68. THESE VISUALS MIGHT BE SOMEONE’S FIRST POINT OF CONTACT WITH THE PIECE
  • 69. they have to pack a punch and be executed well
  • 70. 3 ways to achieve this 3 ways to achieve this
  • 71. 1. let the image speak for itself 2. crop to your advantage 3. ONE SIZE DOESN’T FIT ALL
  • 72. -keytakeaways- show off with social images give typekit a go don’t settle for ‘really-stock’ stock photos
  • 73. thank youthank you vicke cheung vicke.cheung @ distilled.net @vickekaravan
  • 74. image credits flic.kr/p/8wvsPK shutterstock.com flic.kr/p/eZhYRU typetoken.net/typeface/ good-typography-is-invisible flic.kr/p/bMqynV TYPESETINAWconqueror&BLANCH. 2 23-25,29,38-39,48-49,57,66 46 47 54