From Concept to Completion: Tips for Designing Great Content
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From Concept to Completion: Tips for Designing Great Content

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Presentation for BrightonSEO with tips on designing great pieces of content from a designer's perspective. This covers the stages of the creative process and gives an overview on key design elements, ...

Presentation for BrightonSEO with tips on designing great pieces of content from a designer's perspective. This covers the stages of the creative process and gives an overview on key design elements, along with actionable tips throughout.

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    From Concept to Completion: Tips for Designing Great Content From Concept to Completion: Tips for Designing Great Content Presentation Transcript

    • from conceptconcept to completioncompletion tips for designing great content vickecheung«||/graphicdesigner,Distilled/@vickekaravan
    • people like to joke about what graphic designers do
    • This is more like what we actually do
    • www.concerthotels.com /100-years-of-rock 90,000 6,100 566
    • thetrainline.com /tools/festival-finder featuredin
    • worldpayzinc.com /tech-wealth featuredin 7,900 1,900 359
    • from conceptconcept to completioncompletion tips for designing great content
    • -the- processprocess nailingnailing part one
    • visual research visual research -1-
    • SPEND 15 MINUTES COLLECTING VISUALS SPEND 15 MINUTES COLLECTING VISUALS
    • google images isn’t the right place to look
    • instead check out these PATTERNTAP.COMBEHANCE.NET DRIBBBLE.COM
    • use pinterest to create moodboards
    • install their browser tools about.pinterest.com/goodies
    • be broad with initial research, refine with analysis. be broad with initial research, refine with analysis.
    • let related pins lend a helping hand
    • after researching, you should end up with something like this…
    • now SPEND 15 MINUTES refining & analysing now SPEND 15 MINUTES refining & analysing
    • COMMENT ON THE PINS
    • tell your designer what you want as well as what you don’t want tell your designer what you want as well as what you don’t want
    • a good example of thorough research & analysis
    • create shared boards for more input
    • the design brief (...in brief) the design brief (...in brief) -2-
    • -thinkabout…- any brand restrictions?
    • -thinkabout…- any brand restrictions? where will it live?
    • -thinkabout…- any brand restrictions? where will it live? responsive layouts?
    • STREAMLINE YOUR PROCESS BY SETTING UP A BRIEFING TEMPLATE STREAMLINE YOUR PROCESS BY SETTING UP A BRIEFING TEMPLATE
    • giving feedback giving feedback -3-
    • the dreaded thread
    • sowhatdoyouthinkaboutv.2.3.1 isentover... ifedbackinlineafewdaysago. didn'tyouseeit... ...oh.
    • realtimeboard.com IS THE ANSWER
    • 4 steps to realtimeboard 4 steps to realtimeboard the distilled way
    • 1 create new boards per project
    • 2 keep everyone in the loop
    • 3 Upload visuals at each stage
    • 4 Make good use of the comment tool
    • try it out for yourself - it’s free! try it out for yourself - it’s free!
    • QUALITY ASSURANCE testing quality assurance testing -4-
    • something'sbroken... has a client ever come back and said…
    • and you’re thinking… butIcheckedit like10times!
    • have thorough browser and platform testing in place have thorough browser and platform testing in place
    • for comprehensive testing: browserstack.com
    • for simple responsive testing: responsinator.com
    • for simple responsive testing: responsinator.com
    • -recap- 1. Get involved in research 2. use pinterest 3. feedback with realtimeboard 4. test thoroughly
    • -on- designdesign tipstips part two
    • typographytypography
    • sad, but true.
    • wherecanIfindgoodfonts?
    • invest in good web fonts £ AAzz
    • consider a typekit.com subscription
    • quality web fonts… for about the price of a coffee each month
    • be aware that not all free fonts you can download are suitable for web be aware that not all free fonts you can download are suitable for web
    • for free web fonts stick with these google.com/fonts fontsquirrel.com
    • imagesimages
    • the trend of using big, photographic images is still going strong
    • they complement the chapters of this guide
    • this doesn’t work at all Chapter 3 FUNNY BUSINESS: THE ROLE OF HUMOUR
    • BLATANTLY STAGED STOCK PHOTOGRAPHY IS DISENGAGING BLATANTLY STAGED STOCK PHOTOGRAPHY IS DISENGAGING
    • AN ALTERNATIVE: STOCKSY.COM
    • evidently stocksy is the better option here
    • zero budget? try flickr via creative commons search.creativecommons.org
    • iconsconsistency is key consistency is key
    • google sets a great example with its visual asset guidelines behance.net/gallery/Google-Visual-Assets-Guidelines-Part-1/9028077
    • e.g. a whole section on using shadows
    • icons ENSURE CONSISTENCY BY CUSTOM DESIGNING AS OPPOSED TO DOWNLOADING ensure consistency by custom designing as opposed to downloading
    • social imagessocial images
    • THESE VISUALS MIGHT BE SOMEONE’S FIRST POINT OF CONTACT WITH THE PIECE
    • they have to pack a punch and be executed well
    • 3 ways to achieve this 3 ways to achieve this
    • 1. let the image speak for itself 2. crop to your advantage 3. ONE SIZE DOESN’T FIT ALL
    • -keytakeaways- show off with social images give typekit a go don’t settle for ‘really-stock’ stock photos
    • thank youthank you vicke cheung vicke.cheung @ distilled.net @vickekaravan
    • image credits flic.kr/p/8wvsPK shutterstock.com flic.kr/p/eZhYRU typetoken.net/typeface/ good-typography-is-invisible flic.kr/p/bMqynV TYPESETINAWconqueror&BLANCH. 2 23-25,29,38-39,48-49,57,66 46 47 54