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Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
Social Media & The Current State of Arts Marketing | Live Webinar
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Social Media & The Current State of Arts Marketing | Live Webinar

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As technology becomes more central to daily life, new channels for engagement emerge and reshape the playing field for audience development. It's critical for organizations to revisit their strategy …

As technology becomes more central to daily life, new channels for engagement emerge and reshape the playing field for audience development. It's critical for organizations to revisit their strategy for patron engagement, both in-person and online.

Vendini's Live Webinar "Social Media & The Current State of Arts Marketing" will show you how to tap into what is trending with online & mobile marketing. You learn about social media & mobile best practices, tools for measurement, and strategies that will help turn your marketing efforts into ticket sales.


You’ll Learn:

- Social Media Marketing Best Practices
- Mobile Marketing Strategies that Work
- How to Measure Your Growth in Terms of Dollars
- New Tech Trends that Will Give You a Fundraising Boost

Speakers:

Keith Goldberg
Vice President of Marketing

David Maurer
Product Marketing Manager

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Transcript

  • 1. Social Media &The Current State ofArts MarketingWelcome to Vendini’s Live Webinar#VendiniArtsMktg
  • 2. #VendiniArtsMktg@VendiniJoin the Conversation:Facebook.com/vendini.incLinkedIn.com/company/vendini.inc
  • 3. Keith GoldbergVice President of MarketingSpeakerDavid MaurerProduct Marketing ManagerModerator#VendiniArtsMktgMeet the Speakers
  • 4. #VendiniArtsMktg
  • 5. Table of Contents:#VendiniArtsMktg1.  The Current State of Arts Marketing2.  How Social Media & Mobile are Affecting Engagement3.  ROI, Analytics, & Tools 4.  Online Trends to Watch For
  • 6. Connecting with your Patrons hastaken on…new forms of communication.(picture taken from Mercury Theater, Chicago, IL)
  • 7. Redefining Arts Promotions99%86%72%27%97%50%Source: http://pewinternet.org/Reports/2013/Arts-and-technology.aspxOf arts organizations havetheir own websiteHost podcastsHave a social media presenceAccept donations onlineSell tickets onlinePublish a blog#VendiniArtsMktg
  • 8. The complete experienceBuild trust and deepenthe experience eachstep of the way.Execute at each touchpoint.YOURPATRONWebsite, OnlineAds, EmailMarketingOnline Reviews& Social MediaTicket Sales, BoxOffice Staff, &VolunteersFundraising& CommunityInvolvementONLINEOFFLINE VENUEWORD OF MOUTH#VendiniArtsMktg
  • 9. Social & MobileGame Changer#VendiniArtsMktg
  • 10. Social Media:Your Access to YourAdvocates, Patrons& Future AudiencesMobile:Your OpportunityTo Make a GreatPatron Experience#VendiniArtsMktg
  • 11. Consumers are 71% more likelyto make a purchase based onsocial media referrals70% believe consumer opinionsfrom total strangers44% of marketing emails areopened on smart phones36% of online ticket sales aremade from smartphonesOnline Word of Mouthhttp://www.musicalamerica.com/specialreports/TICKETS_2013.pdf
  • 12. How can I gain apositive ROI on mysocial mediachannels?What can I do togrow my socialmedia presence?Social Media
  • 13. Today’s PatronConnected 24/7Multi-TaskersOn-the-goOversold#VendiniArtsMktg
  • 14. Social Media StrategyEarnRespectPersonalizeEngagementListen,Monitor,Capture.•  Tell a story.•  Share interesting, relevant content.•  Don’t shamelessly self-promote.•  Focus on one channel to maintain content & tone. #VendiniArtsMktg
  • 15. EarnRespectPersonalizeEngagementListen,Monitor,Capture.•  Showcase your voice & identity.•  Reward followers with exclusive content.•  Compliment online engagement with a fantastic in-person experience.•  Incentivize & reward followers.•  Cross-promote.Social Media Strategy#VendiniArtsMktg
  • 16. EarnRespectPersonalizeEngagementListen,Monitor,Capture.•  Listen, don’t just broadcast.•  Monitor mentions & know your advocates.•  Track post popularity to hone in on what resonates.•  Capture followers’ contact information to stay in touch via other channels.Social Media Strategy#VendiniArtsMktg
  • 17. What can I do toimprove mypatron’s mobileexperience?Mobile
  • 18. Consider:How does your website display on different devices?Try to find the purchase button.#VendiniArtsMktg
  • 19. Patron Experience Made BeautifulResponsive Web Design across all devices enables an optimal patron experience.#VendiniArtsMktg
  • 20. Why mobile strategy &responsive design helpsRespects the Patron’s Experience1.  One half of all local searches are performed onmobile.2.  Purchase buttons are easier to find, on alldevices.3.  Consistent user experience conveys your brandacross all channels.4.  Helps make your site easier to find.#VendiniArtsMktghttp://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx
  • 21. What should Ibe measuring?How should Imeasure it?ROI, Analytics, & Tools
  • 22. Analytics Cheat Sheet:SOCIALFollowerGrowthSentiment#VendiniArtsMktgEngagementLevel
  • 23. Analytics Cheat Sheet:WEBSITEGrowth byCampaignVisitors+ Source#VendiniArtsMktgLevel ofEngagement
  • 24. Free Analytics Tools to consider:Website Social*Hootsuite KloutBit.ly FacebookInsightsGoogle Analytics*Quantcast*These services have a free version & paid version.#VendiniArtsMktg
  • 25. Trends To WatchConsumer as the marketerLocation-based offers & event discoveryGamification CrowdsourcingEmphasis on showing rather than telling$*#VendiniArtsMktg
  • 26. Keep the ConversationGoing:Keith GoldbergVice President of Marketingkgoldberg@vendini.comDavid MaurerProduct Marketing Managerdmaurer@vendini.com#VendiniArtsMktg@VendiniFacebook.com/vendini.incLinkedIn.com/company/vendini.incFor more info:www.vendini.com(800) 901-7173

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