Social Media &The Current State ofArts MarketingWelcome to Vendini’s Live Webinar#VendiniArtsMktg
#VendiniArtsMktg@VendiniJoin the Conversation:Facebook.com/vendini.incLinkedIn.com/company/vendini.inc
Keith GoldbergVice President of MarketingSpeakerDavid MaurerProduct Marketing ManagerModerator#VendiniArtsMktgMeet the Spe...
#VendiniArtsMktg
Table of Contents:#VendiniArtsMktg1.  The Current State of Arts Marketing2.  How Social Media & Mobile are Affecting Engag...
Connecting with your Patrons hastaken on…new forms of communication.(picture taken from Mercury Theater, Chicago, IL)
Redefining Arts Promotions99%86%72%27%97%50%Source: http://pewinternet.org/Reports/2013/Arts-and-technology.aspxOf arts org...
The complete experienceBuild trust and deepenthe experience eachstep of the way.Execute at each touchpoint.YOURPATRONWebsi...
Social & MobileGame Changer#VendiniArtsMktg
Social Media:Your Access to YourAdvocates, Patrons& Future AudiencesMobile:Your OpportunityTo Make a GreatPatron Experienc...
Consumers are 71% more likelyto make a purchase based onsocial media referrals70% believe consumer opinionsfrom total stra...
How can I gain apositive ROI on mysocial mediachannels?What can I do togrow my socialmedia presence?Social Media
Today’s PatronConnected 24/7Multi-TaskersOn-the-goOversold#VendiniArtsMktg
Social Media StrategyEarnRespectPersonalizeEngagementListen,Monitor,Capture.•  Tell a story.•  Share interesting, relevant...
EarnRespectPersonalizeEngagementListen,Monitor,Capture.•  Showcase your voice & identity.•  Reward followers with exclusiv...
EarnRespectPersonalizeEngagementListen,Monitor,Capture.•  Listen, don’t just broadcast.•  Monitor mentions & know your adv...
What can I do toimprove mypatron’s mobileexperience?Mobile
Consider:How does your website display on different devices?Try to find the purchase button.#VendiniArtsMktg
Patron Experience Made BeautifulResponsive Web Design across all devices enables an optimal patron experience.#VendiniArts...
Why mobile strategy &responsive design helpsRespects the Patron’s Experience1.  One half of all local searches are perform...
What should Ibe measuring?How should Imeasure it?ROI, Analytics, & Tools
Analytics Cheat Sheet:SOCIALFollowerGrowthSentiment#VendiniArtsMktgEngagementLevel
Analytics Cheat Sheet:WEBSITEGrowth byCampaignVisitors+ Source#VendiniArtsMktgLevel ofEngagement
Free Analytics Tools to consider:Website Social*Hootsuite KloutBit.ly FacebookInsightsGoogle Analytics*Quantcast*These ser...
Trends To WatchConsumer as the marketerLocation-based offers & event discoveryGamification CrowdsourcingEmphasis on showing...
Keep the ConversationGoing:Keith GoldbergVice President of Marketingkgoldberg@vendini.comDavid MaurerProduct Marketing Man...
Upcoming SlideShare
Loading in …5
×

Social Media & The Current State of Arts Marketing | Live Webinar

609 views

Published on

As technology becomes more central to daily life, new channels for engagement emerge and reshape the playing field for audience development. It's critical for organizations to revisit their strategy for patron engagement, both in-person and online.

Vendini's Live Webinar "Social Media & The Current State of Arts Marketing" will show you how to tap into what is trending with online & mobile marketing. You learn about social media & mobile best practices, tools for measurement, and strategies that will help turn your marketing efforts into ticket sales.


You’ll Learn:

- Social Media Marketing Best Practices
- Mobile Marketing Strategies that Work
- How to Measure Your Growth in Terms of Dollars
- New Tech Trends that Will Give You a Fundraising Boost

Speakers:

Keith Goldberg
Vice President of Marketing

David Maurer
Product Marketing Manager

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
609
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media & The Current State of Arts Marketing | Live Webinar

  1. 1. Social Media &The Current State ofArts MarketingWelcome to Vendini’s Live Webinar#VendiniArtsMktg
  2. 2. #VendiniArtsMktg@VendiniJoin the Conversation:Facebook.com/vendini.incLinkedIn.com/company/vendini.inc
  3. 3. Keith GoldbergVice President of MarketingSpeakerDavid MaurerProduct Marketing ManagerModerator#VendiniArtsMktgMeet the Speakers
  4. 4. #VendiniArtsMktg
  5. 5. Table of Contents:#VendiniArtsMktg1.  The Current State of Arts Marketing2.  How Social Media & Mobile are Affecting Engagement3.  ROI, Analytics, & Tools 4.  Online Trends to Watch For
  6. 6. Connecting with your Patrons hastaken on…new forms of communication.(picture taken from Mercury Theater, Chicago, IL)
  7. 7. Redefining Arts Promotions99%86%72%27%97%50%Source: http://pewinternet.org/Reports/2013/Arts-and-technology.aspxOf arts organizations havetheir own websiteHost podcastsHave a social media presenceAccept donations onlineSell tickets onlinePublish a blog#VendiniArtsMktg
  8. 8. The complete experienceBuild trust and deepenthe experience eachstep of the way.Execute at each touchpoint.YOURPATRONWebsite, OnlineAds, EmailMarketingOnline Reviews& Social MediaTicket Sales, BoxOffice Staff, &VolunteersFundraising& CommunityInvolvementONLINEOFFLINE VENUEWORD OF MOUTH#VendiniArtsMktg
  9. 9. Social & MobileGame Changer#VendiniArtsMktg
  10. 10. Social Media:Your Access to YourAdvocates, Patrons& Future AudiencesMobile:Your OpportunityTo Make a GreatPatron Experience#VendiniArtsMktg
  11. 11. Consumers are 71% more likelyto make a purchase based onsocial media referrals70% believe consumer opinionsfrom total strangers44% of marketing emails areopened on smart phones36% of online ticket sales aremade from smartphonesOnline Word of Mouthhttp://www.musicalamerica.com/specialreports/TICKETS_2013.pdf
  12. 12. How can I gain apositive ROI on mysocial mediachannels?What can I do togrow my socialmedia presence?Social Media
  13. 13. Today’s PatronConnected 24/7Multi-TaskersOn-the-goOversold#VendiniArtsMktg
  14. 14. Social Media StrategyEarnRespectPersonalizeEngagementListen,Monitor,Capture.•  Tell a story.•  Share interesting, relevant content.•  Don’t shamelessly self-promote.•  Focus on one channel to maintain content & tone. #VendiniArtsMktg
  15. 15. EarnRespectPersonalizeEngagementListen,Monitor,Capture.•  Showcase your voice & identity.•  Reward followers with exclusive content.•  Compliment online engagement with a fantastic in-person experience.•  Incentivize & reward followers.•  Cross-promote.Social Media Strategy#VendiniArtsMktg
  16. 16. EarnRespectPersonalizeEngagementListen,Monitor,Capture.•  Listen, don’t just broadcast.•  Monitor mentions & know your advocates.•  Track post popularity to hone in on what resonates.•  Capture followers’ contact information to stay in touch via other channels.Social Media Strategy#VendiniArtsMktg
  17. 17. What can I do toimprove mypatron’s mobileexperience?Mobile
  18. 18. Consider:How does your website display on different devices?Try to find the purchase button.#VendiniArtsMktg
  19. 19. Patron Experience Made BeautifulResponsive Web Design across all devices enables an optimal patron experience.#VendiniArtsMktg
  20. 20. Why mobile strategy &responsive design helpsRespects the Patron’s Experience1.  One half of all local searches are performed onmobile.2.  Purchase buttons are easier to find, on alldevices.3.  Consistent user experience conveys your brandacross all channels.4.  Helps make your site easier to find.#VendiniArtsMktghttp://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx
  21. 21. What should Ibe measuring?How should Imeasure it?ROI, Analytics, & Tools
  22. 22. Analytics Cheat Sheet:SOCIALFollowerGrowthSentiment#VendiniArtsMktgEngagementLevel
  23. 23. Analytics Cheat Sheet:WEBSITEGrowth byCampaignVisitors+ Source#VendiniArtsMktgLevel ofEngagement
  24. 24. Free Analytics Tools to consider:Website Social*Hootsuite KloutBit.ly FacebookInsightsGoogle Analytics*Quantcast*These services have a free version & paid version.#VendiniArtsMktg
  25. 25. Trends To WatchConsumer as the marketerLocation-based offers & event discoveryGamification CrowdsourcingEmphasis on showing rather than telling$*#VendiniArtsMktg
  26. 26. Keep the ConversationGoing:Keith GoldbergVice President of Marketingkgoldberg@vendini.comDavid MaurerProduct Marketing Managerdmaurer@vendini.com#VendiniArtsMktg@VendiniFacebook.com/vendini.incLinkedIn.com/company/vendini.incFor more info:www.vendini.com(800) 901-7173

×