How to Deal with Your Hotel's Digital Marketing Challenges Webinar
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We explained the top digital marketing challenges facing hotel marketers today and how to alleviate them, with guest speakers Michael Ulch from Leonardo and Emily Drennen from DoubleTree Lancaster.
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How to Deal with Your Hotel's Digital Marketing Challenges Webinar
- 1. Technical Difficulties? Contact Citrix GoToWebinar 1-800-263-6317 support@citrixonline.com Copyright © 2014 Leonardo Worldwide Corporation How to Deal With Your Hotel’s Digital Marketing Challenges Thursday, December 11th Speakers: Darlene Rondeau, VP, Best Practices, Leonardo Michael Ulch, Product Manager, Leonardo Emily Drennen, Marketing Specialist, DoubleTree Lancaster by Hilton
- 2. Darlene Rondeau Vice-President, Best Practices, Online Merchandising Leonardo @darlenerondeau
- 3. Follow: @VFMLeonardo Tweets & Questions: #LeoWebinar
- 4. Michael Ulch Product Manager Leonardo
- 5. Emily Drennen Marketing Specialist Lancaster DoubleTree by Hilton
- 6. The Travel Shopping Journey Is Complex Cross device shopping, social media and compelling content #LeoWebinar
- 7. Michael Ulch Product Manager Leonardo
- 8. Challenge: Web Marketing ► Creating effective content ► Figuring out what to showcase ► Maintaining a fresh and updated look ► Enticing travel shoppers ► Making it easy to book ► Consistency #LeoWebinar
- 9. Solved: Web Marketing ► Understand your consumers ► Make visuals the focal point ► Give travelers the information ► Find ONE efficient and easy system #LeoWebinar
- 10. Challenge: The “M” (Mobile) Word ► Hard to keep up ► I’m not sure where to start ► Lack of time ► Lack of resources #LeoWebinar
- 11. Solved: Mobile ► Key Features ● Booking integration ● Supports multi-media ● One click to call ● Fingertip friendly #LeoWebinar
- 12. Challenge: Managing Presence on Multiple Travel Websites ► How can I: ● Keep my media fresh and updated? ● Remove old media? ● Update and manage in real time? ► I don’t want to compete on price alone #LeoWebinar
- 13. Solved: Managing Presence on Multiple Travel Websites ► Utilize one system to manage your media ► Update in one place, syndicate everywhere ► Target key demographics #LeoWebinar
- 14. Challenge: Standing out on Social Media ► Which social channels do we need to be on? ► How can we reach more travelers on social media? ► How do I know if it’s working? #LeoWebinar
- 15. Solved: Standing out on Social Media ► Engage with multi-media ► Share an authentic story ► Interact with your guests ► Showcase special offers ► Make it easy to book #LeoWebinar
- 16. Challenge: Track and Measure ► What are people viewing? ► Which offers trigger bookings? ► Which stories do travel shoppers care about? #LeoWebinar
- 17. Solved: Track and Measure ► Hotel website ► Social media insights ► Which stories do travel shoppers care about? #LeoWebinar
- 18. Key Takeaways Consistency is key Hotels need a multi-channel strategy Understand what’s working and what’s not #LeoWebinar
- 19. Emily Drennen Marketing Specialist Lancaster DoubleTree by Hilton
- 20. Biggest Hotel Digital Marketing Challenges ► Reaching new people ► Getting Lancaster, PA on the map ► Making Lancaster DoubleTree visible to potential guests ► Keeping up with various social media and review platforms Where in the world is Lancaster?
- 21. 22 Reach Millions of Travel Shoppers on the channels, devices and platforms they use to shop and buy hotel accommodations online
- 22. How I Address Those Challenges
- 23. How I Stand Out on Social Media
- 24. Bring Your Story to Life
- 25. Eye-Catching Website ► Beautiful images capture attention, an authentic hotel story keeps it! ► Easily accessible information ► Displays all social media links ► Links directly with our booking engine ► Create mobile sites
- 26. Key Takeaways Visuals are key Importance of an effective DMS Stand out with a story #LeoWebinar
- 28. ► About Leonardo ► Invitations to upcoming webinars ● January’s topic is Creating Content Travel Shoppers Want to See ► Recording of this webinar ● Share it with your colleagues It’s a Wrap
- 29. www.leonardo.com 1.877.593.6634 @vfmleonardo facebook.com/vfmleonardo Connect with us! Michael Ulch @MichaelUlch Emily Drennen www.doubletreelancaster.com ehall@willowval.com @DoubleTreeLanc michael.ulch@leonardo.com
- 30. Copyright © 2014 Leonardo Worldwide Corporation
Editor's Notes
- What’s your biggest digital marketing challenge? Managing multiple tools and systems Keeping my content and media consistent across channels Improving my web presence Staying ahead on social media Understanding ROI
- Vizlly helps me alleviate my digital marketing challenges and reach more travel shoppers online. We’re using: Targeted digital brochures Mobile Optimized Website Social Media Apps to stand out on Facebook Hoping to use the Vizlly website as well (well-designed interface, easy to update, links clearly to booking engine) I’ll go into each of the different features we use and also what we’re doing to stand out online and reach more travelers.
- Stay active on social media
- Thanks to Vizlly, Lancaster DoubleTree is able to have unique Facebook features that has helped our story come to life. What makes us stand out on Facebook? Promotions (my favorite Vizlly feature!) Tour of the Property with our Story Book Now Option
- This is a website created with Vizlly Beautiful images capture attention, and an authentic story keeps it. Vizlly is clean and image driven, and allows me to create our authentic story through eye-catching images. Every property has a great story, and it’s time to get it out there!
- Based on today’s content, will you attend future webinars? For sure Don’t know Not likely