1.
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Contact
Citrix GoToWebinar
1-800-263-6317
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Copyright © 2014 Leonardo Worldwide Corporation
How to Deal With
Your Hotel’s Digital
Marketing Challenges
Thursday, December 11th
Speakers:
Darlene Rondeau, VP, Best Practices, Leonardo
Michael Ulch, Product Manager, Leonardo
Emily Drennen, Marketing Specialist, DoubleTree Lancaster by Hilton

2.
Darlene Rondeau
Vice-President,
Best Practices, Online Merchandising
Leonardo
@darlenerondeau

3.
Follow:
@VFMLeonardo
Tweets & Questions:
#LeoWebinar

4.
Michael Ulch
Product Manager
Leonardo

5.
Emily Drennen
Marketing Specialist
Lancaster DoubleTree by Hilton

6.
The Travel Shopping Journey Is Complex
Cross device shopping, social media and compelling content
#LeoWebinar

7.
Michael Ulch
Product Manager
Leonardo

8.
Challenge: Web Marketing
► Creating effective content
► Figuring out what to showcase
► Maintaining a fresh and updated
look
► Enticing travel shoppers
► Making it easy to book
► Consistency
#LeoWebinar

9.
Solved: Web Marketing
► Understand your consumers
► Make visuals the focal point
► Give travelers the
information
► Find ONE efficient and easy
system
#LeoWebinar

10.
Challenge: The “M” (Mobile) Word
► Hard to keep
up
► I’m not sure
where to start
► Lack of time
► Lack of
resources
#LeoWebinar

11.
Solved: Mobile
► Key Features
● Booking integration
● Supports multi-media
● One click to call
● Fingertip friendly
#LeoWebinar

12.
Challenge: Managing Presence on Multiple Travel Websites
► How can I:
● Keep my media fresh and
updated?
● Remove old media?
● Update and manage in real
time?
► I don’t want to compete on
price alone
#LeoWebinar

13.
Solved: Managing Presence on Multiple Travel Websites
► Utilize one system to
manage your media
► Update in one place,
syndicate everywhere
► Target key demographics
#LeoWebinar

14.
Challenge: Standing out on Social Media
► Which social channels do we
need to be on?
► How can we reach more
travelers on social media?
► How do I know if it’s working?
#LeoWebinar

15.
Solved: Standing out on Social
Media
► Engage with multi-media
► Share an authentic story
► Interact with your guests
► Showcase special offers
► Make it easy to book
#LeoWebinar

16.
Challenge: Track and Measure
► What are people viewing?
► Which offers trigger bookings?
► Which stories do travel shoppers care about?
#LeoWebinar

17.
Solved: Track and Measure
► Hotel website
► Social media insights
► Which stories do travel shoppers
care about?
#LeoWebinar

18.
Key Takeaways
 Consistency is key
 Hotels need a multi-channel strategy
 Understand what’s working and what’s not
#LeoWebinar

19.
Emily Drennen
Marketing Specialist
Lancaster DoubleTree by Hilton

20.
Biggest Hotel Digital Marketing Challenges
► Reaching new people
► Getting Lancaster, PA on the map
► Making Lancaster DoubleTree visible to potential guests
► Keeping up with various social media and review platforms
Where in the
world is
Lancaster?

21.
22
Reach Millions of Travel Shoppers
on the channels, devices and platforms they use to shop
and buy hotel accommodations online

22.
How I Address Those Challenges

23.
How I Stand Out on Social Media

24.
Bring Your Story to Life

25.
Eye-Catching Website
► Beautiful images capture
attention, an authentic hotel
story keeps it!
► Easily accessible information
► Displays all social media links
► Links directly with our
booking engine
► Create mobile sites

26.
Key Takeaways
 Visuals are key
 Importance of an effective DMS
 Stand out with a story
#LeoWebinar

27.
► About Leonardo
► Invitations to upcoming webinars
● January’s topic is Creating Content Travel
Shoppers Want to See
► Recording of this webinar
● Share it with your colleagues
It’s a Wrap

28.
www.leonardo.com
1.877.593.6634
@vfmleonardo
facebook.com/vfmleonardo
Connect with us!
Michael Ulch
@MichaelUlch
Emily Drennen
www.doubletreelancaster.com
ehall@willowval.com
@DoubleTreeLanc
michael.ulch@leonardo.com

29.
Copyright © 2014 Leonardo Worldwide Corporation