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How to Deal with Your Hotel's Digital Marketing Challenges Webinar

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We explained the top digital marketing challenges facing hotel marketers today and how to alleviate them, with guest speakers Michael Ulch from Leonardo and Emily Drennen from DoubleTree Lancaster.

Published in: Marketing
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How to Deal with Your Hotel's Digital Marketing Challenges Webinar

  1. 1. Technical Difficulties? Contact Citrix GoToWebinar 1-800-263-6317 support@citrixonline.com Copyright © 2014 Leonardo Worldwide Corporation How to Deal With Your Hotel’s Digital Marketing Challenges Thursday, December 11th Speakers: Darlene Rondeau, VP, Best Practices, Leonardo Michael Ulch, Product Manager, Leonardo Emily Drennen, Marketing Specialist, DoubleTree Lancaster by Hilton
  2. 2. Darlene Rondeau Vice-President, Best Practices, Online Merchandising Leonardo @darlenerondeau
  3. 3. Follow: @VFMLeonardo Tweets & Questions: #LeoWebinar
  4. 4. Michael Ulch Product Manager Leonardo
  5. 5. Emily Drennen Marketing Specialist Lancaster DoubleTree by Hilton
  6. 6. The Travel Shopping Journey Is Complex Cross device shopping, social media and compelling content #LeoWebinar
  7. 7. Michael Ulch Product Manager Leonardo
  8. 8. Challenge: Web Marketing ► Creating effective content ► Figuring out what to showcase ► Maintaining a fresh and updated look ► Enticing travel shoppers ► Making it easy to book ► Consistency #LeoWebinar
  9. 9. Solved: Web Marketing ► Understand your consumers ► Make visuals the focal point ► Give travelers the information ► Find ONE efficient and easy system #LeoWebinar
  10. 10. Challenge: The “M” (Mobile) Word ► Hard to keep up ► I’m not sure where to start ► Lack of time ► Lack of resources #LeoWebinar
  11. 11. Solved: Mobile ► Key Features ● Booking integration ● Supports multi-media ● One click to call ● Fingertip friendly #LeoWebinar
  12. 12. Challenge: Managing Presence on Multiple Travel Websites ► How can I: ● Keep my media fresh and updated? ● Remove old media? ● Update and manage in real time? ► I don’t want to compete on price alone #LeoWebinar
  13. 13. Solved: Managing Presence on Multiple Travel Websites ► Utilize one system to manage your media ► Update in one place, syndicate everywhere ► Target key demographics #LeoWebinar
  14. 14. Challenge: Standing out on Social Media ► Which social channels do we need to be on? ► How can we reach more travelers on social media? ► How do I know if it’s working? #LeoWebinar
  15. 15. Solved: Standing out on Social Media ► Engage with multi-media ► Share an authentic story ► Interact with your guests ► Showcase special offers ► Make it easy to book #LeoWebinar
  16. 16. Challenge: Track and Measure ► What are people viewing? ► Which offers trigger bookings? ► Which stories do travel shoppers care about? #LeoWebinar
  17. 17. Solved: Track and Measure ► Hotel website ► Social media insights ► Which stories do travel shoppers care about? #LeoWebinar
  18. 18. Key Takeaways  Consistency is key  Hotels need a multi-channel strategy  Understand what’s working and what’s not #LeoWebinar
  19. 19. Emily Drennen Marketing Specialist Lancaster DoubleTree by Hilton
  20. 20. Biggest Hotel Digital Marketing Challenges ► Reaching new people ► Getting Lancaster, PA on the map ► Making Lancaster DoubleTree visible to potential guests ► Keeping up with various social media and review platforms Where in the world is Lancaster?
  21. 21. 22 Reach Millions of Travel Shoppers on the channels, devices and platforms they use to shop and buy hotel accommodations online
  22. 22. How I Address Those Challenges
  23. 23. How I Stand Out on Social Media
  24. 24. Bring Your Story to Life
  25. 25. Eye-Catching Website ► Beautiful images capture attention, an authentic hotel story keeps it! ► Easily accessible information ► Displays all social media links ► Links directly with our booking engine ► Create mobile sites
  26. 26. Key Takeaways  Visuals are key  Importance of an effective DMS  Stand out with a story #LeoWebinar
  27. 27. ► About Leonardo ► Invitations to upcoming webinars ● January’s topic is Creating Content Travel Shoppers Want to See ► Recording of this webinar ● Share it with your colleagues It’s a Wrap
  28. 28. www.leonardo.com 1.877.593.6634 @vfmleonardo facebook.com/vfmleonardo Connect with us! Michael Ulch @MichaelUlch Emily Drennen www.doubletreelancaster.com ehall@willowval.com @DoubleTreeLanc michael.ulch@leonardo.com
  29. 29. Copyright © 2014 Leonardo Worldwide Corporation

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