The Economic Development Leadership Council at the University of Georgia formed in January 2011 in response to the University’s need for a sustainable mechanism to coordinate economic development activities and resources. The Council’s mission is to “align the intellectual and physical resources of the University of Georgia with Georgia’s economic development needs.” In doing so, it collaborates with governments, corporations, and nonprofit organizations, establishing a network of powerfully connected participants to develop innovative strategies and solutions. The EDLC responds daily to requests from diverse clients and links interested parties with the multitude of resources available at the University.
UEDA Summit 2013 - Awards of Excellence - Leadership & Collaboration - Economic Development Leadership Council (EDLC)
1. University of Georgia EDLC
Economic Development Leadership
Council
Office of Economic Development
Enhancing campus wide communication resulting in new economic
development initiatives and industry partnerships
Malcolm McCoy
Director of Corporate Relations
University Economic Development Association
2013 Awards of Excellence - Leadership and Collaboration
2. Context & Framework
2008 Issues
Bigger Issue
Lack of interdisciplinary
communication among economic
development entities
How to engage UGA in various
areas of economic development to
improve the region and state
without any $$...?
Alignment- Economic
Development under the Provost vs.
OVPR and PSO
Economic condition of local region
Lack of manufacturing/biotech
and human health presence
Increase in poverty rates
Economic condition of the University
Significant decline in state
support
Extremely limited operating
budget
3. EDLC - Economic Development Leadership Council
Solution = EDLC
•Sustainable
mechanism to
coordinate economic
development
• Small Business Development & High-tech business
development
• Public Service & Outreach & Corporate Relations
• Government Relations & International Partnerships
• Engineering & Carl Vinson Institute for Government
• Research& Technology commercialization
• Selig Center for Economic Growth & Family & Consumer
Sciences
4. Replicable, Original, Sustainable, Scalable
Originality
“Necessity is the mother of
invention”
Lack of resources & increase in
demand required a creative solution
Scalability
Fluid organization
No desire to expand or create an
enterprise
Value and sustainable change
Sustainability
Minimal budgetary impact
Supported by senior leadership and
central administration
Replicability
Coffee shops are everywhere
Requires no infrastructure
5. 1. Impact of EDLC on University “Silos”
Enhancing campus wide communication
• 17 Colleges
• 100 + Institutes
& Centers
• 8 Units in PSO
• 4 Campuses
=
• J&J Umbrella
of 200
companies
A Campus based
6. 2. Impact of EDLC on Feedback Loops
Enhancing campus wide communication
Tax credits of up to 30 percent create significant cost
savings for companies producing feature films, television
series, music videos and commercials, as well as
interactive games and animation.
7. 3. Impact of the EDLC on Manufacturing & Industry Partnerships
• Addressing corporate needsMBB
• Establishing new partnerships
• Positioning students for career
opportunities
8. 4. Impact of the EDLC on Economic Development
“One of the pillars of
the university’s
mission is service to
the state, and that
includes helping foster
growth and prosperity.
• UGA Presidentelect Morehead
announces
increased
emphasis on
economic
development
I am convinced the
University of Georgia
can play an even
greater role in
economic
development, and
these changes signal
our intention to do so.”
•
Key priority under new
administration
•
Aligned to OVPR &
PSO
•
University establishes
Atlanta Economic
Development Office
•
Corporate Connect
new focus is Industry
Partnerships
•
6 New ED Initiatives
since August
9. Enhancing campus wide
communication resulting in
new economic
development initiatives and
industry partnerships
EDLC
•
•
•
•
•
•
A sustainable mechanism to coordinate economic development
Small Business Development High-tech business development
Public Service & Outreach Corporate Relations
Government Relations International Partnerships
Engineering Carl Vinson Institute for Government
Research Selig Center for Economic Growth
Family & Consumer Sciences
10. Enhancing campus wide
communication resulting in
new economic
development initiatives and
industry partnerships
EDLC
•
•
•
•
•
•
A sustainable mechanism to coordinate economic development
Small Business Development High-tech business development
Public Service & Outreach Corporate Relations
Government Relations International Partnerships
Engineering Carl Vinson Institute for Government
Research Selig Center for Economic Growth
Family & Consumer Sciences
Editor's Notes
{"5":"*EDLC acts as a mechanism to provide campus-wide involvement in economic development that crosses the conventional boundaries of single department or administrative office “silos.” \n","6":"*UGA exposure to the movie Road Trip tainted film industry’s perception of Athens/UGA, a bad experience for multiple parties and lead UGA to take a conservative position regarding location shooting\n*EDLC desired to fix this, created a partnership with Athens-Clarke County and Film Athens to promote film production\n*Hosted several-day visit by Film Office in Athens, now recognizes Athens as a “camera-ready” town/community\n*Now a multi-billion dollar industry in Georgia\n*Above examples exemplifies the EDLC\n","1":"*Malcolm introduces himself and his role at the University\n*Malcolm congratulates UEDA for the honor to present, etc. \n","7":"*Began as response to client inquiry/industry request from local manufacturing firm about wages\n*Surveyed 11 contiguous counties, very successful and council may reconvene in 2014\n*Caterpillar involvement: The EDLC at work, using its network and resources to connect Caterpillar with meeting space.\n*Manufacturing is an example of something originating from the EDLC.\n","2":"-Current approach/mechanism did not produce timely responses, lack of structure\n-Over one third of Athens population living below poverty level, extremely low median household income ($34,000)\n-UGA experiences net decrease of approximately $55M in state funding since 2008, can’t develop new initiatives because of budgetary restrictions\n*Overarching Problem: How to align the University’s resources with the state’s economic development needs without any financial support? \n","8":"*New University President has expanded vision for economic development efforts\n*1. Economic Development is vital, an innate responsibility of UGA and Land-grant institution’s mission \n*2. Development of an Economic Development Office in metro-Atlanta, closer link to business sector\n*3. Restructuring economic development, housed under Research and Public Service and Outreach \n","3":"*Solution- Council of key university players involved in economic development activities with capacity to improve UGA footprint in surrounding region and state. \n*The EDLC emphasizes collaborative relationships, created to link the University’s resources to community, business, and economic development needs.\n*Only requirements: meet on a monthly basis, simply a pure information-sharing exchange, without any preconceived agenda or intentions\n","4":"*Benefits of the EDLC are infinite: provides easy access to UGA Economic Development resources, assets, and expertise\n*Cheap, innovative, effective and easy to mimic, promoting economic development. \n*Over time very productive informal communication links have evolved within the group based on shared interest and collegial goodwill. \n"}