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Advanced Social Media (Unitarian Universalist Association 2010 General Assembly Workshop)
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Advanced Social Media (Unitarian Universalist Association 2010 General Assembly Workshop)


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  • 1. Advanced Social Media June 25, 2010 Shelby Meyerhoff Unitarian Universalist Association
  • 2. “ So you have a Facebook page, now what?”
  • 3. Process Social media engagement Evaluation of social media experience Development of and commitment to mission/purpose
  • 4. Social media possibilities
      • (Shared) Ministry
      • Evangelism
  • 5. Online ministry by an individual
    • Simply being available in a convenient space (the internet), in a forum that people use (Facebook)
    • Share spiritually-nourishing content
    • Identifying pastoral needs and ministering proactively
  • 6.
    • A …reason to be on Facebook is that the people of our churches are on Facebook, from the 9 year olds to the 70 year olds…The savvy pastor can, in minutes, respond to those things with a quick click on "like", or easily send a private message of support or congratulations.  
    • – Rev. Christine Robinson
  • 7. Online ministry through community
    • Example: congregational Facebook page
    • Encouraging participation and shared leadership
    • Offering content that is spiritually nourishing
    • Celebrating and thanking
    • Providing a holistic view of congregational life
    • Inviting deeper engagement in congregational life
    • Safe space
  • 8. Online evangelism
    • Ministering!
    • Being easy-to-find online
    • Making newcomer-friendly information front-and-center
    • Seeking out friends, followers, readers, etc.
  • 9. Online evangelism (continued)
    • Educating about our faith (can be fun!)
    • Answering questions
    • Helping newcomers connect with congregants
    • Inviting further (in-person) engagement with congregation
  • 10. Empowerment of UUs to evangelize
    • Discussing and modeling online promotion of our faith
    • Deepening knowledge and enthusiasm about our faith among UUs
    • Create sharable content
    • Encourage other UUs to create their own content and share it
  • 11. Evaluation
    • What were our initial hopes in establishing a new media presence?
    • How has our content reflected our mission?
    • What content and methods have generated the response closest to what we hoped for? (Use data if available).
    • What new or unforeseen opportunities to further the mission of the congregation have arisen?
    • Should we revise and expand our initial goals?
  • 12. Current social media tools in use by congregations
    • Facebook
    • Twitter
    • Blogs
    • YouTube
    • Podcasting
  • 13. Social media trends
    • Continued decentralization.
    • Even more video!
    • Mobile applications (using device functionality).
    • Location-based social networking.
  • 14. Basic safety practices
    • Shared administrative access.
    • Proactive content moderation.
    • Written guidelines, covenants.
    • Clear personal policies for social media use.