“ The host of online technologies and platforms that allow users share resources and media content whilst communicating with their peers and connect with others” “ Social media are primarily Internet-based tools for sharing and discussing information among human beings.”
“ Social media are primarily Internet & Mobile based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.” http://econsultancy.com/uk/blog/3527-what-is-social-media-here-are-34-definitions
Types of Social Media
Content Sharing (Photos, Videos, Documents)
And it really is quite popular….
Facebook now has more than 800 million active users… … . meaning that 1 in every 9 people on Earth is on Facebook
In fact, if Facebook were a country…. … it would be the 3 rd largest in the world (and twice the size of the USA)
30 billion pieces of content are shared on Facebook each month…. … . And more than 2 billion posts are liked and commented on per day
On average, 177 million Tweets per day are sent on Twitter… … That’s around 1 billion tweets per week
… set 4 seconds after midnight on New Years Eve in Japan on 1 st January 2011 The record number of Tweets per second is 6,939..
Around 460,000 new Twitter accounts are created each day… … With a total of 175 million registered Twitter users
Wikipedia hosts 17 million articles… … From over 91,000 contributors
People upload 3,500 images to Flickr every minute … … that’s over 5 million images per day
48 hours of video are uploaded to YouTube every minute… … . That’s 8 years worth of content being uploaded every day
Over 3 billion videos are viewed on YouTube every day… … and 150 years of video content are viewed on Facebook every day
It’s easy to get lost in all these numbers… http://jayepperhart.com/milliondot.gif And don’t forget 1 billion is… ONE THOUSAND MILLION
… . And all of these statistics will have changed again by the time I’ve finished delivering this lecture That’s a lot of conversations and content sharing…
But why has this suddenly become so popular?
Evolution of Social Media
Social Media Marketing vs Traditional Marketing
Social Media And The Sales Funnel
Attention – gain attention by building awareness
Interest – demonstrate the benefits of your product
Desire – create & foster desire for your product
Action – customer completes purchase
Advocacy – satisfied customers will become your greatest brand advocates
Why should we care about this?
Well, firstly…. Over 28 million people use Facebook in the UK – 50% of those log in every day 12.6 million people watched the opening show of X Factor My point??? That’s a lot of potential customers for your client…
Also worth noting… Facebook Account – FREE Twitter Account – FREE Time Investment – NOT FREE BUT Television Advertising – £££££ Radio Advertising – £££££ Print Advertising - £££££
Broadcast Interaction & Conversation But most importantly… There has been a fundamental shift in the way we communicate with each other…
The average person sees over 3,000 advertising messages every day…
But how much are these messages Seen? Trusted?
Where is the trust in advertising? http://www.bigmouthmedia.com/live/articles/british-public-putting-more-trust-in-advertising.asp/7820/ 2011 ComRes Study 2010 Alterian Study www.alterian.com/brands-at-risk Only 5% (4% UK, 6% US) trusted advertising and 8% (9% UK, 6% US) ‘what the company says about itself
But realistically - who do you trust more? Brands OR People
Recommendations matter! How are you most likely to share your opinions to your friends and acquaintances? It’s time for brands to join the conversation!
Back to the beginning… Social Media connects people and allows them to share their thoughts, opinions and media content Imagine if those thoughts, opinions and media content related to your brand Every time someone shares your content or mentions your brand, it acts as a personal recommendation for your product or service to their own network Now, that’s powerful…
What we’ll be learning…
How social media marketing can be integrated within
overall marketing mix
How different platforms can be utilised to:
Increase visibility of brand or product
Create communities around brands & products
Engage and interact with consumers
Start conversations around brand or product
Increase trust in brand or product
And the point of this lecture? Inspire you to see the possibilities created by these new platforms and technologies Take a different approach to communicating with potential customers
Let’s finish off with a little inspiration
Useful Resources and Blogs Mashable – http://www.mashable.com Econsultancy - http://econsultancy.com Brian Solis - http://www.briansolis.com/ Tamar Weinberg - http://www.techipedia.com/ Social Media Today - http://socialmediatoday.com/
Social Media Module on SlideShare http://www.slideshare.net/UCFadvertising