“ The host of online technologies and platforms that allow users share resources and media content whilst communicating with their peers and connect with others” “ Social media are primarily Internet-based tools for sharing and discussing information among human beings.”
“ Social media are primarily Internet & Mobile based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.” http://econsultancy.com/uk/blog/3527-what-is-social-media-here-are-34-definitions
Well, firstly…. Over 28 million people use Facebook in the UK – 50% of those log in every day 12.6 million people watched the opening show of X Factor My point??? That’s a lot of potential customers for your client…
Also worth noting… Facebook Account – FREE Twitter Account – FREE Time Investment – NOT FREE BUT Television Advertising – £££££ Radio Advertising – £££££ Print Advertising - £££££
Broadcast Interaction & Conversation But most importantly… There has been a fundamental shift in the way we communicate with each other…
The average person sees over 3,000 advertising messages every day…
But how much are these messages Seen? Trusted?
Where is the trust in advertising? http://www.bigmouthmedia.com/live/articles/british-public-putting-more-trust-in-advertising.asp/7820/ 2011 ComRes Study 2010 Alterian Study www.alterian.com/brands-at-risk Only 5% (4% UK, 6% US) trusted advertising and 8% (9% UK, 6% US) ‘what the company says about itself
But realistically - who do you trust more? Brands OR People
Recommendations matter! How are you most likely to share your opinions to your friends and acquaintances? It’s time for brands to join the conversation!
Back to the beginning… Social Media connects people and allows them to share their thoughts, opinions and media content Imagine if those thoughts, opinions and media content related to your brand Every time someone shares your content or mentions your brand, it acts as a personal recommendation for your product or service to their own network Now, that’s powerful…
Useful Resources and Blogs Mashable – http://www.mashable.com Econsultancy - http://econsultancy.com Brian Solis - http://www.briansolis.com/ Tamar Weinberg - http://www.techipedia.com/ Social Media Today - http://socialmediatoday.com/
Social Media Module on SlideShare http://www.slideshare.net/UCFadvertising