Mi Social Media

Social Media
The emperor’s
new clothes?
Jeff Knight DipM FCIM

I’m not a social media guru
Maximise your potential

What is social media?

All help connect with the customer

Is social media all it’s cracked up to be?

Visa’s marketing model:
Think audience
Three principles of social media:i. Sharing is the new giving ii. Participating is the new engagement iii. Recommendations are the new advertising
Activate

Why hasn’t it been embraced?

Who should be using it?

How should it be used?

It’s not magic dust. You’ve got to make it work
Have a strategy; be objective-led
Be integrated with all other activities
Put yourself in the shoes of the target audience
Be engaging
How should it
be used?

Tell not sell through thought leadership
Connect with customers – internal and external
Share thoughts, experience, feelings
What are you up to?
Events
News – general and your own
Discuss your own web content
Have conversations : make it two-way
Build relationships
Connect with key influencers
Listen
Know what is being said, who is saying it and where
Know what is being said about the industry
Know what is being said about your competitors
How should it
be used?

Measure what is being said – knowing how that impacts customer behaviour
Know who is saying it – identifying and knowing who the key influencers are and how much their messages are being trusted
Know where and how they are saying it – knowing who the message is reaching and how many times the message has to be delivered to be effective and by how many people
Understand how you can participate in the conversations – this is not just replying to comments, but turning dissatisfaction into advocacy

Let’s discuss
Social Media
The emperor’s
new clothes?

Mi Social Media

by TonicMarketing

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Mi Social Media Presentation Transcript

Mi Social Media

by TonicMarketing

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Mi Social Media Presentation Transcript

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