Mi Social Media

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Brief intro on social media for Powerhour

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Mi Social Media

  1. 1. Social Media<br />The emperor’s <br />new clothes?<br />Jeff Knight DipM FCIM<br />
  2. 2. I’m not a social media guru<br />Maximise your potential<br />
  3. 3. What is social media?<br />Maximise your potential<br />
  4. 4. Maximise your potential<br />
  5. 5. All help connect with the customer<br />Maximise your potential<br />
  6. 6. Maximise your potential<br />
  7. 7. Is social media all it’s cracked up to be?<br />Maximise your potential<br />
  8. 8. Visa’s marketing model:<br /> Think audience<br /> Three principles of social media:i. Sharing is the new giving ii. Participating is the new engagement iii. Recommendations are the new advertising<br /> Activate<br />Maximise your potential<br />
  9. 9. Maximise your potential<br />
  10. 10. Why hasn’t it been embraced?<br />Maximise your potential<br />
  11. 11. Maximise your potential<br />
  12. 12. Who should be using it?<br />Maximise your potential<br />
  13. 13. Maximise your potential<br />
  14. 14. How should it be used?<br />Maximise your potential<br />
  15. 15. It’s not magic dust. You’ve got to make it work<br />Have a strategy; be objective-led<br />Be integrated with all other activities<br />Put yourself in the shoes of the target audience<br />Be engaging<br />How should it<br /> be used?<br />Maximise your potential<br />
  16. 16. Tell not sell through thought leadership<br />Connect with customers – internal and external<br />Share thoughts, experience, feelings<br />What are you up to?<br />Events<br />News – general and your own<br />Discuss your own web content<br />Have conversations : make it two-way<br />Build relationships<br />Connect with key influencers<br />Listen<br />Know what is being said, who is saying it and where<br />Know what is being said about the industry<br />Know what is being said about your competitors<br />How should it<br /> be used?<br />Maximise your potential<br />
  17. 17. Measure what is being said – knowing how that impacts customer behaviour<br />Know who is saying it – identifying and knowing who the key influencers are and how much their messages are being trusted<br />Know where and how they are saying it – knowing who the message is reaching and how many times the message has to be delivered to be effective and by how many people<br />Understand how you can participate in the conversations – this is not just replying to comments, but turning dissatisfaction into advocacy<br />Maximise your potential<br />
  18. 18. Let’s discuss<br />Social Media<br />The emperor’s <br />new clothes?<br />

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