How social media listening helps PR campaigns

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Presentation given to Talk PR, November 2012

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How social media listening helps PR campaigns

  1. 1. HOW CAN SOCIALMEDIA LISTENING HELPYOUR CAMPAIGNS?MATTHEW CAINTRUFFLENET
  2. 2. WHY DO SOME BRANDS STRUGGLE?Lots of opportunity, limited budgetCan’t contain (or control) campaignsDifference between what you say, what people hearNot new but bigger and faster
  3. 3. WHY LISTEN TO SOCIAL MEDIA? Find Understandinfluencers audiences Share Understand creativity marketsSet targets Evaluate campaigns
  4. 4. FOR EXAMPLE
  5. 5. IS SOCIAL MEDIA RIGHT FOR US?Sidestepping sarcasm Using peer pressure
  6. 6. WHICH SOCIAL MEDIA SHOULD I USE?DifferentattitudesDifferentcontent
  7. 7. WHAT DOES THE AUDIENCE EXPECT?AuthenticityActivating fanbase
  8. 8. WHAT SHOULD WE DO MORE OF? Using supportMaximising value
  9. 9. BECAUSE SOMETIMES ....
  10. 10. THIS HAPPENS
  11. 11. OR THIS
  12. 12. IT’S COMPLICATED Entering a conversation, not pitching on thephone Different channels, different rules It’s transparent, quick and big People react unexpectedly
  13. 13. SO LISTENING CAN HELP A campaign idea which needs to find anaudience A good campaign become great Spot why something might not work
  14. 14. CONTACT DETAILS@mcainoslideshare.net/trufflenetTrufflenet12 Suffolk StreetLondonSW1Y 4HGT: +44 (0) 20 7812 656507764 747858E: info@trufflenet.comwww.trufflenet.com

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