A Student's Guide to Social Media

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Slides from Tom Mason's, social media manager at Delineo, talk to student at the Lancaster Institute for the Contemporary Arts at Lancaster University.

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A Student's Guide to Social Media

  1. 1. Social media <br />Lancaster University<br />
  2. 2. What do you want to achieve?<br />
  3. 3. What can you do with social media? <br /><ul><li> Promotion
  4. 4. News channel
  5. 5. Emotional investment</li></li></ul><li>
  6. 6. Twitter… <br /><ul><li> Great for promotion and raising awareness
  7. 7. Quickly spread news and events
  8. 8. Easy to interact with a massive audience</li></li></ul><li>
  9. 9. Facebook… <br /><ul><li>Great for creating a ‘hub’
  10. 10. Additional content like video
  11. 11. ‘Permanent’ discussion features</li></li></ul><li>Chorlton Arts Festival <br />
  12. 12. Blog<br /><ul><li> Great for promotion and raising awareness
  13. 13. Links from social media sites
  14. 14. Easy to interact with a massive audience
  15. 15. Tie in other material like YouTube/ Flickr
  16. 16. Posterous and Tumblr</li></ul>insight<br />
  17. 17.
  18. 18.
  19. 19. Emotional investment<br /><ul><li>Audioboo – Recording software
  20. 20. Images – Flickr/ Instagram/Hipstamatic
  21. 21. Gives people additional content</li></ul>insight<br />
  22. 22.
  23. 23.
  24. 24. Some general pointers<br /><ul><li> There are no set rules
  25. 25. Don’t feel like you have to do all at once
  26. 26. Don’t be overwhelmed
  27. 27. Stick with it</li></li></ul><li>Finding interesting people<br />
  28. 28. Finding interesting people<br />
  29. 29. What to do once you’ve found them…<br /><ul><li> @ mention
  30. 30. RT
  31. 31. Get involved (events/projects)</li></li></ul><li>Facebook…<br /><ul><li> @ mention
  32. 32. Discuss
  33. 33. Events
  34. 34. Do something creative…</li></li></ul><li>
  35. 35.
  36. 36.
  37. 37. Interesting stuff<br />VeeUye (@vee_uye)<br />14 Days of Manchester<br />Stranger on the 11th Floor<br />11 Candles<br />http://vee-uye.com<br />Larkin’ About (@larkinmcr)<br />http://larkin-about.co.uk<br />

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