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Social media  Lancaster University
What do you want to achieve?
What can you do with social media?  ,[object Object]
News channel
 Emotional investment,[object Object]
Twitter…  ,[object Object]
 Quickly spread news and events
 Easy to interact with a massive audience,[object Object]
Facebook…  ,[object Object]
 Additional content like video
 ‘Permanent’ discussion features,[object Object]
Blog ,[object Object]
 Links from social media sites
 Easy to interact with a massive audience
 Tie in other material like YouTube/ Flickr
Posterous and Tumblrinsight
Emotional investment ,[object Object]
 Images – Flickr/ Instagram/Hipstamatic
 Gives people additional contentinsight

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A Student's Guide to Social Media