A Student's Guide to Social Media
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A Student's Guide to Social Media

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Slides from Tom Mason's, social media manager at Delineo, talk to student at the Lancaster Institute for the Contemporary Arts at Lancaster University.

Slides from Tom Mason's, social media manager at Delineo, talk to student at the Lancaster Institute for the Contemporary Arts at Lancaster University.

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A Student's Guide to Social Media A Student's Guide to Social Media Presentation Transcript

  • Social media
    Lancaster University
  • What do you want to achieve?
  • What can you do with social media?
    • Promotion
    • News channel
    • Emotional investment
  • Twitter…
    • Great for promotion and raising awareness
    • Quickly spread news and events
    • Easy to interact with a massive audience
  • Facebook…
    • Great for creating a ‘hub’
    • Additional content like video
    • ‘Permanent’ discussion features
  • Chorlton Arts Festival
  • Blog
    • Great for promotion and raising awareness
    • Links from social media sites
    • Easy to interact with a massive audience
    • Tie in other material like YouTube/ Flickr
    • Posterous and Tumblr
    insight
  • Emotional investment
    • Audioboo – Recording software
    • Images – Flickr/ Instagram/Hipstamatic
    • Gives people additional content
    insight
  • Some general pointers
    • There are no set rules
    • Don’t feel like you have to do all at once
    • Don’t be overwhelmed
    • Stick with it
  • Finding interesting people
  • Finding interesting people
  • What to do once you’ve found them…
    • @ mention
    • RT
    • Get involved (events/projects)
  • Facebook…
    • @ mention
    • Discuss
    • Events
    • Do something creative…
  • Interesting stuff
    VeeUye (@vee_uye)
    14 Days of Manchester
    Stranger on the 11th Floor
    11 Candles
    http://vee-uye.com
    Larkin’ About (@larkinmcr)
    http://larkin-about.co.uk