Cut the Fat, Build the Muscle: Portfolio Planning in the New Economy The new economy and marketplace requires a re-thinking of nearly everything. A turbo-charged approach to Portfolio Management is the shortest path to generating higher ROI from the event spend, combating pressure on budgets, and making event marketing irreplaceably relevant in a vastly changed environment. Find out how to revamp your approach to managing your portfolio including the right focus points, data, and the newest tools of the trade.