Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

B2B Sales Transformation Checklist

910 views

Published on

What's the big idea for change? Whether it's expanded offerings, a new go-to-market approach, or changing your positioning. Here are 14 insights from our veteran DSG sales consultants to make a Sales or Marketing executive's big idea, a success.

Published in: Sales
  • Login to see the comments

B2B Sales Transformation Checklist

  1. 1. What's Your Big Idea?
  2. 2. What’s your big idea? Whether it’s expanded offerings, a new go-to-market approach, or changing your positioning. Here are 14 steps to make a Sales/ Marketing executive’s “big idea” a success.
  3. 3. DEFINE CHANGE
  4. 4. 1. Forge a common set of change priorities among leadership 2. Bring together a cross-functional group to identify the “key plays” 3. Develop a sales transformation roadmap of launch events and recurring field communications
  5. 5. BUILD TOOLS FOR CHANGE
  6. 6. 4. Agree on change indicators 5. Build a project plan 6. Gather customer insight content 7. Create conversational tools 8. Compile into just in time, sales ready playbook
  7. 7. LAUNCH THE CHANGE
  8. 8. 9. Bring sales teams and their managers together for a launch event 10. Focus on live opportunities, allowing for real- world application 11. Drive immediate implementation through sales manager coaching
  9. 9. SUSTAIN THE CHANGE
  10. 10. 12. Manage to defined leading indicators of success 13. Gather sales teams to share success stories 14. Update the playbook content and tools based on sales insights and lessons learned
  11. 11. Read More about Sales Transformation
  12. 12. DSG helps B2B companies implement their “Big Ideas” for Growth Learn More about DSG
  13. 13. Connect with us

×