1. The Employer Perspective
Frances Rowan

2. What do GA mean to an
employer?
 Graduate “level” employment
 Qualities
 More…..
“Soft skills”
“Work Ready”
 Expectations

3. Why?
Generalist Specialist
Larger organisations
 Non discipline specific
graduate recruitment
 Targeting specific institutions
for different reasons
SME
 Increasing demand
 Cross functioning job roles
 “The Full Package”

4. Careers Employer Card
 Profile of the “UWS Graduate”
“A degree with much more”
 Marketing material for them to shape the graduates
 Ownership
 Investment

5. Sector Level
Confederation of British Industry (CBI)
1. Self Management
2. Teamworking
3. Business & customer awareness
4. Problem Solving
5. Communication & literacy
6. Application of numeracy
7. Application of Information Technology
CBI(2012) Learning to grow: What employers need from education and skills –
Education and skills survey 2012. London: CBI

6.  Annual publication
 “Developing Your
Skills For
Employment” (Mary
Macfarlane)
 Demonstration of
skills
 What is different NOW?
No “leadership”
Use of “application”
Practical aspect
Problem identifiers not
just solvers

7. The Future Graduate
 What is different NOW?
No “leadership”
Use of “application”
Practical aspect
Problem identifiers not just solvers
Resilience
Entrepreneurs
Innovators