We help multinational companies boost retention and recruiting power by providing a dynamic language learning service that will help them be part of the team.

1. Joe Gabriel, CEO
joe@letsdojo.com

2. THE ESSENTIALS
B2B Expat market
Sales Model: Annual corporate subscription
Scalable, all about execution
Riding on strong EdTech trends
Move fast – urgent need for retention

5. Multinationals like LEGO spend millions of dollars every
year to recruit top foreign talent
Newcomers love their new jobs
but don’t feel at home, and
aren’t able to blend in, because
they don’t speak Danish
DOJO is built with expats in mind, using
personalized language learning for faster results
Improved integration
Higher Retention
Greater employee satisfaction

6. Local group
employs 500K+
global employees
Target segment:
Multinationals &
Expats – B2B

7. Marketing &
Sales Channel:
Access to
multinationals
through
strategic
partnerships

8. Scalable:
Regional &
International
growth potential

9. *
*PD: PROFESSIONAL DEVELOPMENT

10. LANGUAGE STRATEGY FOR
CORPORATE SUCCESS
“Organizations need a
language strategy. It’s so
fundamental and it drives
the way that their global
teams interact. Without
appropriate levels of
language skills,
communication and
performance suffer.”
“A language strategy
coupled with detailed
training programs is akin to
any technology or software
people are trained in. People
won’t flinch to make sure
that their employees have
the right tools and
technology. Language is no
different.”
“Companies like IBM have
dedicated people working
on their language strategy,
and part of the reason is that
they have 420,000
employees, representing 184
languages and 96
nationalities in many
markets worldwide. They
spend millions of dollars
doing it – and they have to.
But they also save millions of
dollars by equipping their
employees to perform well
in English or another
relevant language.”
“If you have people who
are intelligent about
language, know how to
manage, and know how
to think about it at all
levels in an organization,
it can become an amazing
asset.”
Source: Harvard Business School, Language Investments Pay Big Dividends for Global Companies, 2014

11. STRATEGIC BEACHHEAD
MULTINATIONALS
& EXPATS
IMPROVE JOB RETENTION
PRIMARY TARGET
SEGMENT:
OTHER
POSSIBILITIES:
REFUGEES
IMPROVE INTEGRATION
HIGHER EMPLOYMENT
HIGH SOCIAL IMPACT
EXPAT HEALTH
CARE PROVIDERS
IMPROVE HEALTH
CARE QUALITY

12. MARKET POSITION
One-size
fits all
Personalized
Classroom model E-learning
Personal
tutors
2015-2016 pivotB2C B2B
$45M/Series D
to pivot to B2C
personalization

14. G2M FAST:
Creating your own content
is expensive and slow.
Curating the best content
from our content
partnerships is FAST
INTELLIGENT SYSTEM:
Deconstructs, analyzes, and
reconstructs content based on
Individual goals and interests
OUR SECRET SAUCE:
speakdanish.dk

17. ONE SIZE FITS ALL PERSONALIZED,
ADAPTIVE CONTENT
SOCIAL

18. SOLUTION: NOW & FUTURE
CURRENT
4TH WORKING PROTOTYPE
ITERATIVE: DIRECT USER
FEEDBACK
VALIDATED METHODOLOGY:
INSTRUCTION & ASSESSMENTS
DEV PLAN & WIREFRAMES
PERSONALIZED LANGUAGE
LEARNING
COMING SOON
GAMIFICATION
CULTURAL ELEMENTS
MORE PERSONALIZATION
LAYERS

19. “2 Hours here was more fun and
engaging than the 2 hours I spent
in class yesterday.”-Bettina, USA,
LEGO Education
“You’re not just teaching language,
you’re selling Denmark as a
country.” -Marius, Romania,
LEGO Toolmaker
“I go to class because I have to, not
because I want to. This is a nice
change.” -Leonardo, France,
LEGO Designer

20. Co-designed:
30 online university courses
11 educational software platforms
Pitched & sold
Professional Development to
Nike & US Navy (B2B)
Coached & Consulted:
2000+ language learners

21. PROOF OF:
PROOF OF
CONCEPT + TECH:
VALIDATING WITH LEGO
PROOF OF
SCALABILITY IN
SALES + DELIVERY:
PROOF OF PRODUCT
MARKET FIT
Next
10 months
LEGO
Ecco
Region
Syddanmark
Semco
Work.Live.Stay

22. HOW TO SELL
LEADS FROM:
• Work.Live.Stay.
• Client Referrals
• Relocation agencies
DIRECT SALES:
• Early stage sales
strategy:
1 Salesperson
• HR directors &
• relocation specialists
CLOSE AT LEAST:
• 5 Clients/Quarter
• Inform B2B sales
cycles

23. Joe Gabriel, CEO
joe@letsdojo.com