How to break into mobile app development


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  • Forrester says do native and Web apps
  • Jobs will grow 131 percent this year 2,123 jobs on Indeed 1,800 full-time, 212 contract Dice first Q YOY job growth 302% for Android and iPhone app developers, full-time 1368 rest contract Represents change because initial jobs were contract, means developers will need mobile knowledge to have job security
  • Know they’ll need people long term, buy talent on the open market place, the more they pay the more they expert, preliminary strategy Expectations increase as the acquisition price increases Right now employers want to buy, shortage of qualified candidates
  • Needs are uncertain, shortage of expertise, lease versus buy Highly skilled, hit the ground running, little direction
  • Know one or more mobile operating languages, APIs application programming interfaces
  • Bmit for
  • Portfolio-Language, APIs, ideas,
  • How to break into mobile app development

    1. 1. How to Break Into Mobile App Development Before the window closes
    2. 2. Leslie Stevens-Huffman <ul><li>Independent business and careers writer with over 20 years’ experience in the staffing industry </li></ul><ul><li>Advisor to the Human Capital Institute </li></ul><ul><li>Corporate trainer for UC Irvine Extension </li></ul>
    3. 3. Agenda <ul><li>Current Landscape </li></ul><ul><li>Required Competencies </li></ul><ul><li>How to Get Training and Experience </li></ul><ul><li>How to Score an Opportunity </li></ul>
    4. 4. Current Landscape <ul><li>Global Sales of Mobile Apps $4 billion in 2010 </li></ul><ul><li>Gartner Projects Sales of $15 billion in 2011 </li></ul><ul><li>Apple Accounted for $1.78 billion in 2010 </li></ul><ul><li>Business and Consumer Apps </li></ul><ul><li>Web Apps Emerging </li></ul><ul><li>Universal Language </li></ul>
    5. 5. Job Growth for Mobile Developers <ul><li>131% this Year </li></ul><ul><li>Tops US Dept. of Labor List for 2012 </li></ul><ul><li>2,123 jobs on Indeed </li></ul><ul><li>4,500 on Elance </li></ul><ul><li>1,900 jobs on Dice </li></ul><ul><li>Top Earners $115,000 (nationwide) </li></ul>
    6. 6. Talent Acquisition Strategies <ul><li>BUY </li></ul><ul><li>BUILD </li></ul><ul><li>BORROW </li></ul>
    7. 7. Buy <ul><li>Job Postings, Advertisements </li></ul><ul><li>Mine Social Networking Sites </li></ul><ul><li>Headhunters </li></ul><ul><li>Referrals </li></ul><ul><li>Passive Job Seekers </li></ul><ul><li>Highest Cost/Greatest Risk </li></ul>
    8. 8. Build <ul><li>Cross-Training </li></ul><ul><li>Educational Reimbursement Programs </li></ul><ul><li>Corporate Universities </li></ul><ul><li>Mentorships </li></ul><ul><li>Lunch and Learn </li></ul><ul><li>Interns </li></ul><ul><li>Low Cost/Moderate Risk </li></ul>
    9. 9. Borrow <ul><li>Consulting Firms </li></ul><ul><li>Independent Contractors </li></ul><ul><li>IT Staffing Firms </li></ul><ul><li>Boutique Development Shops </li></ul><ul><li>Moderate Cost/Low Risk </li></ul>
    10. 10. Transferable Competencies <ul><li>Bachelor’s Degree </li></ul><ul><li>Development and Programming Experience </li></ul><ul><li>C++ Objective C C# Java </li></ul><ul><li>Creativity, Ideas, Communication Skills </li></ul><ul><li>Business Value/Impact </li></ul>
    11. 11. New Competencies <ul><li>Mobile Operating Language (s) </li></ul><ul><li>Hands-On Experience/Body of Work </li></ul><ul><li>Mobile User Interface </li></ul><ul><li>Implement APIs </li></ul><ul><li>Miniaturize </li></ul><ul><li>Adapt Web Apps </li></ul><ul><li>Tight, Error-Free Code </li></ul><ul><li>Passion and Commitment </li></ul>
    12. 12. How to Acquire Mobile Skills-DIY <ul><li>Developer Toolkits, Online Tutorials, Books, YouTube </li></ul><ul><li>Create Apps </li></ul><ul><li>Debug </li></ul><ul><li>Request Critiques </li></ul><ul><li>Partner with a Colleague, Coach or Trainer (hybrid or two heads are better than one approach) </li></ul>
    13. 13. Pluses and Minuses of DIY <ul><li>Shows Passion and Commitment </li></ul><ul><li>Low Cost/Time Intensive </li></ul><ul><li>Portfolio Material </li></ul><ul><li>Lack of Coaching/Feedback </li></ul><ul><li>Hard to Validate/Mitigate Risk </li></ul><ul><li>Not for Everyone </li></ul>
    14. 14. Formal Learning <ul><li>Bootcamps </li></ul><ul><li>Online Courses </li></ul><ul><li>Certification Courses </li></ul><ul><li>College and University Courses </li></ul>
    15. 15. Pluses and Minuses of Formal Learning <ul><li>Fast </li></ul><ul><li>Expensive </li></ul><ul><li>Structured Learning </li></ul><ul><li>Authenticated/Standardized Development Methods </li></ul><ul><li>Reduces Risk </li></ul><ul><li>Limited Hands-On/No Portfolio Material </li></ul>
    16. 16. OTJ <ul><li>Come up with an Idea </li></ul><ul><li>Write a Business Plan </li></ul><ul><li>Develop an App for Your Company </li></ul>
    17. 17. Pluses and Minuses of OTJ <ul><li>Get Paid to Learn </li></ul><ul><li>Utilize Educational Benefits </li></ul><ul><li>Leadership Role/Job Security/Marketability </li></ul><ul><li>Portfolio Material </li></ul><ul><li>Demonstrate Creativity/Business Impact </li></ul><ul><li>User Interface </li></ul><ul><li>Competition/Other Priorities </li></ul>
    18. 18. How to Score an Opportunity <ul><li>What’s Out: </li></ul><ul><li>Shot Gunning the </li></ul><ul><li>Market </li></ul><ul><li>What’s In: Strategic </li></ul><ul><li>Targets </li></ul>
    19. 19. Target Strategic Opportunities <ul><li>Consider Employer’s Risk and Cost Objectives </li></ul><ul><li>Culture and Environmental Fit </li></ul><ul><li>Contacts </li></ul><ul><li>Target 15 to 25 Companies Network Your Way In </li></ul>
    20. 20. Create Value <ul><li>What’s Out: Relying only on Your Tech Skills </li></ul><ul><li>What’s In: Value Creation </li></ul><ul><li>Who Benefitted from Your Work and How? </li></ul>
    21. 21. Tailored Approach <ul><li>What’s Out: Generic Resumes and Cover Letters </li></ul><ul><li>What’s In: Customized Approach </li></ul>
    22. 22. Leave No Doubt <ul><li>What’s Out: Subtle Messages </li></ul><ul><li>What’s In: Mapping Your Skills and Experience to the Requirements </li></ul>
    23. 23. Map Competencies to Requirements <ul><li>Error-Free Code, Mobile User-Interface, Miniaturize, APIs </li></ul><ul><li>Business Impact </li></ul><ul><li>Enthusiasm and Passion </li></ul><ul><li>Reduce Risk </li></ul><ul><li>Portfolio, Body of Work, </li></ul><ul><li>Experience </li></ul><ul><li>Examples in Resume, Cover Letter, Profile, Business Plan, Vignettes, Monetize </li></ul><ul><li>Demeanor, Language, Follow-Up, Participation Communities, Meetups </li></ul><ul><li>References and Education </li></ul>
    24. 24. Create and Market Your Brand <ul><li>What’s Out: Blending In </li></ul><ul><li>What's In: PersonalBranding/MarketingCampaign that Includes Social Media </li></ul>
    25. 25. Now Go Get ‘Em <ul><li>Before the Window Closes </li></ul><ul><li>Resource List </li></ul>