Bananna's PowerPoint

1. [Fruit-Teller]
By
The Bananna’s! (spelt wrong!)
Intro – view video at :
https://www.youtube.com/watch?v=bGYs4KS_djg
[Megan Davies, Ellie Brogan and
krystina Hayes]

2. Who: Both young children and adults
What: Children don’t know how to identify different fresh
fruits and vegetables
When: When they are shopping, in a restaurant or on
television
Where: It occurs when you are looking for new fruits to taste
Why: Most students don’t have the opportunity to learn about
the range of fruits and vegetables unless their parents
choose to go through it with them. Shopping can be
stressful for parents so educating them whilst they shop can
be difficult.

3. The problem is…
Children in the UK and USA have difficulty in identifying fruits
and vegetables when they are fresh. They have very little
education on the subject in school and it is dependent on
their parents being motivated to help them learn.

4. Q. Can children identify common fruits and vegetables
Q. Can children identify less common fruits and vegetables
Q. How can children remember what fruits are called and
what they look like?
Q. Where can you buy the fruits and vegetables locally?

5. Q. Can children identify common fruits and vegetables – no they can’t
Q. Can children identify less common fruits and vegetables – no they can’t
Q. How can children remember what fruits are called and what they look like? – no
they need reinforcement, this might be a good platform to introduce some aspect
of gaming to our app
Q. Where can you buy the fruits and vegetables locally?- we could go onto a
different website (local supermarket) and search, but this would be
inconvenient… it is much better being integrated into the app

6. [Mini Elevator Pitch]
My team, [team name], is developing [platform]
to help [target audience] [solve a problem] [with secret sauce]

7. [our user is a young child ( ages 7+ ) they are both male and female.
They are all school aged. They all study some aspect of food
technology and food preparation in primary schools. They all study ICT
at primary school – can we merge the two: food tech and ICT?

8. [another similar app on the market to ours is fruit name teller, this app
only tells you about some fruits, however our app you can order and
taste our fruit ]

9. Our unique feature is the ability to photograph a fruit or
vegetable and our app will be able to identify which fruit or
vegetable it is. The app will also store the image and use it in
our games so that you learn the fruit and the name for next
time.

10. HOMEPAGE
About us Take a pic Search the fruit Log in
help
camera Library
Contact us
Nearest supplier Sign up

11. []

12. []

13. ]

14. [Camera, to be able to compare fruits, to be able to keep all the
pictures of the fruit, a list of all the fruit.
The local supermarkets and their prices will be stored, this will involve
access to a large database of information stored externally ]

15. EXAMPLE Business Model
The App is Free Targeted advertising
Fruit -teller Community £1.99 a month
As a fruit-
teller
community
member you
get a portal to
our website.
Great advice
on parenting,
exclusive
offers,
television, free
online backup
of recordings,
and lots more.

16. [We will make advertisements , posters, websites, business cards for
our app]
Top three marketing ideas:
1. Social networking campaigns – Facebook, BBM, Instagram, twitter
etc
2. App is free to school children – discount codes to sent to all
primary schools in a mail shot
3. YouTube channel to show how the app works.

17. App Design Mock-up
• [We are going to make a website and all the posters, business cards
and advertisements]