0
Let Go:
8 Steps to Success Go! 2.0 World
            Let in a post
8 Steps to Success in a post 2.0 World
Letting Go:
        Letting Go
8 Steps to Success in a post 2.0 World
8 Steps to Success in a post 2.0 World
Losing Control:
8 Steps to SuccessControl
    Losing in a post 2.0 World
8 Steps to Success in a post 2.0 World
Why are some companies
 so overwhelmingly successful
       on the network?




(While others seem to be killing themselve...
Or, what makes Google Google?
We’ve seen a
fundamental shift in how
    value is created


1. Collapse in the cost of creation
2. The network changes ev...
We used to focus on building core competencies
Cheap coordination allows value to be
created on the edges
We're moving from an
   industrial age...
...to a networked one.
Industrial age assumptions still rule.
But the networked world doesn’t work that way
The way for a business to thrive in the
networked world is to adapt to the network




                      (not the othe...
Be Like the Internet
8 Steps to Success in a post 2.0 World
That leads to two
        questions:

1. Um, what?
2. Ok, but how?
Basically, get used to it being out of your control
Most of what matters to
   your business is
happening outside your
        business
And it’s happening faster and faster
YOU ARE A NODE
YOU ARE A NODE

           you
YOU ARE A NODE


           y
Your new home page
Ok, sure, but practically
 what does this mean?
8 ways in which you* can
      change to...

BE LIKE THE INTERNET
1.
From control to chaos
Adapting to chaos: we’re naturals




                              “They walk fast and they walk
                        ...
Unpredictability requires new ways to plan
Iteration
  Iteration
  Iteration
 Iteration
Iteration
Iteration
Iteration
  Iteration
Yelp: customers lead the conversation
Disney’s image in the hands of passersby
2.
From convention to instinct
From red oceans to blue oceans
Southwest: ignoring sacred cows
Starbucks: coffee becomes a lifestyle
American Apparel: upstart with an attitude
3.
From process to flow
The industrial model:
Hierarchies and procedures
The network model:
Fluid dynamics
As seen in the brain’s synapses...
As see in a colony of ants...
What is Flow?




Flow is the mental state of operation in which the person is fully immersed in
what he or she is doing, ...
Product development teams are
 adapting to manage the speed
and uncertainty of the network
Abandoning the waterfall for the washing machine
Improvising directly with customers




        Example: 30 Boxes
4.
From documentation to
    collaboration
If the goal is to get into flow and
  avoid top-heavy process, how?
Whiteboard sessions
Cocktail napkin collaboration
Rapid prototyping
Bioteams that leverage short messaging
Pixar’s approach to movie development
“Make it OK for people to challenge an idea or
two, the good ideas can withstand it and the
weaker ideas fall away and mak...
5.
From fear to confidence
Fear of competition
There’s nowhere to hide anymore
Embrace critics and whistleblowers
vs. Kaiser Permanente
The truth about the Digg revolt
Jetblue apologizes via Youtube
6.
From ownership to
   stewardship
In service of a higher purpose
Ted Rheinold of Dogster
“About week 3 I realized I wasn’t
in charge anymore.”
It’s true for
individual
practitioners
as well
Google aims to be a steward for
the Internet’s decentralized
nature, its core social good.
7.
From walls to openness
It’s not clear where you interests
end and others begin
Secrecy is obsolete
Boundaries are optional
Create ecosystems around your business
Measure success by the
meaningful connections
 in your own network
8.
From inside to outside
There’s a lot more
going on outside your
business
How do you need
     to change to

BE LIKE THE INTERNET?
Develop a practice of valuing
 ideas on their merits and
     their connections
Beliketheinternet.pbwiki.com




Come by our wiki to share stories about
  to put these principles into practice
Thank you.
  blog.getsatisfaction.com
Beliketheinternet.pbwiki.com
    lane@getsatisfaction.com
    thor@getsatisfaction.com
Be Like the Internet - 8 steps to success in a post 2.0 world
Upcoming SlideShare
Loading in...5
×

Be Like the Internet - 8 steps to success in a post 2.0 world

40,778

Published on

This is v1.0 of a presentation that Lane Becker and Thor Muller are workshopping. It was delivered for the first time at WebVisions in Portland, ... less Oregon.

Published in: Business, Technology
19 Comments
168 Likes
Statistics
Notes
  • The slides made some valid points in networking in this modern world.

    silver jewellery
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • great slides, I am looking for more
    http://www.shortweddingdress.net
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Welcome to the web 3.0. Nice choice of images.

    ----
    http://www.imprimante-info.com/theme/z/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  •    Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great post. Useful tips and a nice visual.

    http://www.oplinksolutions.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
40,778
On Slideshare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
2,751
Comments
19
Likes
168
Embeds 0
No embeds

No notes for slide

Transcript of "Be Like the Internet - 8 steps to success in a post 2.0 world"

  1. 1. Let Go: 8 Steps to Success Go! 2.0 World Let in a post 8 Steps to Success in a post 2.0 World
  2. 2. Letting Go: Letting Go 8 Steps to Success in a post 2.0 World 8 Steps to Success in a post 2.0 World
  3. 3. Losing Control: 8 Steps to SuccessControl Losing in a post 2.0 World 8 Steps to Success in a post 2.0 World
  4. 4. Why are some companies so overwhelmingly successful on the network? (While others seem to be killing themselves off)
  5. 5. Or, what makes Google Google?
  6. 6. We’ve seen a fundamental shift in how value is created 1. Collapse in the cost of creation 2. The network changes everything
  7. 7. We used to focus on building core competencies
  8. 8. Cheap coordination allows value to be created on the edges
  9. 9. We're moving from an industrial age...
  10. 10. ...to a networked one.
  11. 11. Industrial age assumptions still rule.
  12. 12. But the networked world doesn’t work that way
  13. 13. The way for a business to thrive in the networked world is to adapt to the network (not the other way around)
  14. 14. Be Like the Internet 8 Steps to Success in a post 2.0 World
  15. 15. That leads to two questions: 1. Um, what? 2. Ok, but how?
  16. 16. Basically, get used to it being out of your control
  17. 17. Most of what matters to your business is happening outside your business
  18. 18. And it’s happening faster and faster
  19. 19. YOU ARE A NODE
  20. 20. YOU ARE A NODE you
  21. 21. YOU ARE A NODE y
  22. 22. Your new home page
  23. 23. Ok, sure, but practically what does this mean?
  24. 24. 8 ways in which you* can change to... BE LIKE THE INTERNET
  25. 25. 1. From control to chaos
  26. 26. Adapting to chaos: we’re naturals “They walk fast and they walk adroitly. They give and they take, at once aggressive and accomodating. With the subtlest of motions they signal their intention to one another.” William Whyte, City (1969)
  27. 27. Unpredictability requires new ways to plan
  28. 28. Iteration Iteration Iteration Iteration Iteration Iteration Iteration Iteration
  29. 29. Yelp: customers lead the conversation
  30. 30. Disney’s image in the hands of passersby
  31. 31. 2. From convention to instinct
  32. 32. From red oceans to blue oceans
  33. 33. Southwest: ignoring sacred cows
  34. 34. Starbucks: coffee becomes a lifestyle
  35. 35. American Apparel: upstart with an attitude
  36. 36. 3. From process to flow
  37. 37. The industrial model: Hierarchies and procedures
  38. 38. The network model: Fluid dynamics
  39. 39. As seen in the brain’s synapses...
  40. 40. As see in a colony of ants...
  41. 41. What is Flow? Flow is the mental state of operation in which the person is fully immersed in what he or she is doing, characterized by a feeling of energized focus, full involvement, and success in the process of the activity. Flow, is also another name for "flux" in physics, which is the rate at which something travels through a given cross section
  42. 42. Product development teams are adapting to manage the speed and uncertainty of the network
  43. 43. Abandoning the waterfall for the washing machine
  44. 44. Improvising directly with customers Example: 30 Boxes
  45. 45. 4. From documentation to collaboration
  46. 46. If the goal is to get into flow and avoid top-heavy process, how?
  47. 47. Whiteboard sessions
  48. 48. Cocktail napkin collaboration
  49. 49. Rapid prototyping
  50. 50. Bioteams that leverage short messaging
  51. 51. Pixar’s approach to movie development
  52. 52. “Make it OK for people to challenge an idea or two, the good ideas can withstand it and the weaker ideas fall away and make room for something [better].” -Brad Bird, Writer/Director of the Incredibles
  53. 53. 5. From fear to confidence
  54. 54. Fear of competition
  55. 55. There’s nowhere to hide anymore
  56. 56. Embrace critics and whistleblowers
  57. 57. vs. Kaiser Permanente
  58. 58. The truth about the Digg revolt
  59. 59. Jetblue apologizes via Youtube
  60. 60. 6. From ownership to stewardship
  61. 61. In service of a higher purpose
  62. 62. Ted Rheinold of Dogster “About week 3 I realized I wasn’t in charge anymore.”
  63. 63. It’s true for individual practitioners as well
  64. 64. Google aims to be a steward for the Internet’s decentralized nature, its core social good.
  65. 65. 7. From walls to openness
  66. 66. It’s not clear where you interests end and others begin
  67. 67. Secrecy is obsolete
  68. 68. Boundaries are optional
  69. 69. Create ecosystems around your business
  70. 70. Measure success by the meaningful connections in your own network
  71. 71. 8. From inside to outside
  72. 72. There’s a lot more going on outside your business
  73. 73. How do you need to change to BE LIKE THE INTERNET?
  74. 74. Develop a practice of valuing ideas on their merits and their connections
  75. 75. Beliketheinternet.pbwiki.com Come by our wiki to share stories about to put these principles into practice
  76. 76. Thank you. blog.getsatisfaction.com Beliketheinternet.pbwiki.com lane@getsatisfaction.com thor@getsatisfaction.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×