Introduction to social media

649 views

Published on

Social media workshop delivered by Third City on 6.4.2011

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
649
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Introduction to social media

  1. 1. Introduction to social media 6 April 2011
  2. 2. <ul><li>Technologies that facilitate human interaction </li></ul><ul><li>Not just Facebook and Twitter </li></ul><ul><li>They started with humble email </li></ul><ul><li>What are social media? </li></ul><ul><li>Social media workshop: 6.04.11 </li></ul>
  3. 3. <ul><li>‘ It’ is plural </li></ul><ul><li>Social media workshop: 6.04.11 </li></ul>
  4. 4. <ul><li>They are big business </li></ul><ul><li>Social media workshop: 6.04.11 </li></ul>
  5. 5. <ul><li>So who uses it? </li></ul><ul><li>Social media workshop </li></ul><ul><li>Social media workshop: 6.04.11 </li></ul>
  6. 6. <ul><li>So who uses them? </li></ul><ul><li>Social media workshop </li></ul><ul><li>Social media workshop: 6.04.11 </li></ul>source: digitalsurgeons.com/LinkedIn Under 25 25-34 35-44 45-54 Facebook 24% 14% 21% 25% Twitter 18% 19% 28% 21% YouTube 77% (under 30) average age=26 n/a n/a Flickr 57% (under 34) 27% 18% LinkedIn Under 5% 25% 23% 24%
  7. 7. <ul><li>Truly global </li></ul><ul><li>Social media workshop </li></ul><ul><li>Social media workshop: 6.04.11 </li></ul>source: Comscore source: Richard Engel: CNBC.com
  8. 8. <ul><li>Facebook has by far the highest visitor interaction </li></ul><ul><li>Other platforms have a smaller number of highly engaged users </li></ul><ul><li>20K Twitter followers take up 50% of its attention* </li></ul><ul><li>An emerging elite? </li></ul><ul><li>Social media workshop </li></ul>*source: Jennifer Whitehead, wallblog.co.uk Social media workshop: 6.04.11
  9. 9. <ul><li>Re-tweet tree of doomed Air France flight 2009 </li></ul><ul><li>Changing news delivery </li></ul><ul><li>Social media workshop </li></ul>Source: Korea Advanced Institute of Science and technology / Brian Solis blog Social media workshop: 6.04.11
  10. 10. <ul><li>Useful to brands and organisations? </li></ul><ul><li>Social media workshop </li></ul><ul><li>Social media affect you whether you like it or not </li></ul><ul><li>And their influence is growing </li></ul><ul><li>The question is whether you engage with them </li></ul><ul><li>Here are some examples of how you can </li></ul>source: Nielsen Social media workshop: 6.04.11
  11. 11. <ul><li>Customer engagement </li></ul><ul><li>Social media workshop </li></ul>
  12. 12. <ul><li>Founded 1999. Turned over £1 billion in 2008 </li></ul><ul><li>Minimal traditional advertising. Growth based on </li></ul><ul><li>repeat custom, recommendation and word of mouth </li></ul><ul><li>Key is a great customer experience and the ability </li></ul><ul><li>to share that experience beyond the site across </li></ul><ul><li>different platforms customer reviews feedback </li></ul><ul><li>m echanism promotions </li></ul><ul><li>1,1 million customer customer connections per day </li></ul><ul><li>across social sites, forums and networks </li></ul><ul><li>Customers and staff have become the media </li></ul><ul><li>Delivering happiness </li></ul><ul><li>Ofqual intro to social media </li></ul>Source: Zappos.com
  13. 13. <ul><li>Changing behaviour </li></ul><ul><li>Social media workshop 6.12.2011 </li></ul>
  14. 14. <ul><li>Social media workshop: 6.4.11 </li></ul>Source: Band & Brown Communications / bbpr.com
  15. 15. <ul><li>Listening and response </li></ul><ul><li>Social media workshop: 6.4.11 </li></ul>
  16. 16. <ul><li>Tracking conversations </li></ul><ul><li>Social media workshop: 6.04.11 </li></ul>Source: Band & Brown Communications / bbpr.com
  17. 17. <ul><li>Market research </li></ul><ul><li>Social media workshop 6.4.11 </li></ul>
  18. 18. <ul><li>Choosing a platform </li></ul><ul><li>Social media workshop </li></ul>
  19. 19. source: CMO.com
  20. 20. Copyright © Third City 2010 22 Contact us www.thirdcity.co.uk twitter.com/@third_city [email_address] twitter.com/@markrlowe [email_address] twitter.com/@grazbelli

×