5. +
Web 3.0 (as we speak)
Connections and relationships
Recognises connections (eg my email,
FaceBook,Twitter, website)
Focus on building relationships
Being human, online
6. +
Local Churches and theWeb
Source: http://wp.patheos.com.s3.amazonaws.com/blogs/christianpiatt/files/2012/08/whippersnappers.jpg
15. +
Understanding your audience
Site Owner
Who are we building the
site for?
What do we think the site
is for?
What do we want to tell
them?
Site User
Who is actually using the
site?
What are they using the
site for?
What do they want to find
out?
17. +
Visual Appeal
Make use of white space to draw the eye
Avoid unneccesary gimmicks and widgets
Use colours & typography wisely: either harmonise or contrast
Prefer clarity over cleverness
Make the layout and the look logical
Consistent: build your own box
24. +
Understanding your audience
Use language that
resonates with them
Make your content
relevant to them
Targeting to ensure
maximum receptivity
and engagement
25. +
Their top 5 priorities (probably):
“Where do you meet?”
“When do you meet?”
“What happens to my kids?”
“Are you weird?”
“What are you really like?”
Source: http://www.churchinsight.com/Articles/356675/5_Things_stopping_visitors_coming.aspx
30. +
Less is more
Keep content relevant
Avoid bloat
Archive things that are out of date
Conversation space vs. library
“Be church, online” – create spaces for God
32. +
SEO
Be authentic
Search engines now read ‘human speak’
If your content is engaging, and is active (eg
people are clicking on things) search engines will
recognise this and rank your site higher
34. +
Website Essentials
1. Easy to maintain and update
2. Easy to navigate
3. Provides a good user experience
4. Responsive (can be displayed on different sized devices)
5. Customisable
6. Interactive
7. Search Engine friendly
8. Attractive