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IABC Nonprofit Seminar – Social Media

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  • 1. Putting the Web to Workfor your Nonprofit Tara Bourgeois, MMC, ABC
  • 2. Overview  Popular Social Media Sites  Pros/Cons of Social media  Using Social Media as a Fundraising Tool  Free Resources/Tools  Q&A  Prize Drawing!
  • 3. Facebook Most Used Social Network •  Launched 2004 •  550M users (70%+ of all Web users) •  1 in every 13 people uses FB •  50% log in daily • 200M mobile access to FB*Digitalbuzz blog: http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/*http://www.ragan.com/Main/Articles/42610.aspx
  • 4. Facebook Every 20 minutes…. •  1M links shared •  1.4M event invites sent •  2.7 messages sent •  1.8M status updates •  10.2M comments made*Digitalbuzz blog: http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/
  • 5. Facebook Demographics • 51.2% male • 48% 18-34 years old •  30% 35+ years old • Avg. user has 130 friends • Avg. user visits FB 40 times per month • 70% lives outside of the U.S. • AZ 20th top state for FB users (CA, TX, NY top 3)*Digitalbuzz blog: http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/*facebook.com; pingdom.com*http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/*socialbakers.com, Jan. 25, 2011
  • 6. Twitter Reaching Tweeple through instant messaging; “microblogging” •  106M Twitter accounts; •  300,000 avg. new accounts/day •  97% have less than 100 followers •  65M Tweets per day •  Thurs. & Fri. most active days •  10 – 11 p.m. most active hour • http://www.onlinemarketing-trends.com/2011/03/twitter-statistics-on-its-5th.html • http://www.ragan.com/Main/Articles/42610.aspx
  • 7. Twitter Immediate & Interactive•  Conversational•  Concise (140 characters, http://bit.ly/)•  Connect interests•  Share•  Follow/Be Followed•  Give/Receive•  Event Announcements•  Photos, video*KissMetrics Marketing blog
  • 8. Twitterese • Tweet: post • Retweet: forward another’s Tweet • Tweeple/Tweeps: Twitter users • Twibe: Your followers • Tweetup: Face-to-face gathering of Tweeps • Twitterati: Tweeps with TONS of followers • Hashtag: #; used to categorize tweets (i.e. #nonprofits, #FF/#followfriday)
  • 9. Twitter Demographics • Household income • Gender: • 30% $100k+ • 55% Female • 28% $60k - $100k • 45% Male •  25% $30k - $60k •  Age: •  Education • 45% age 18 – 34 •  49% No college •  24% age 35 – 49 •  38% College •  14% age 50+ •  13% Grad. School •  Ethnicity • Language • 69% Caucasian • 61% English • 16% African American • 11% Portuguese •  11% Hispanic •  6% Japanese •  3 % Asian • 3% Spanish* http://www.onlinemarketing-trends.com/2011/03/twitter-statistics-on-its-5th.html
  • 10. Fast Facts • Launched Feb. 14, 2005 • 2B videos viewed daily • 35 hours of video uploaded per minute • Broad user age: 18-54 • 100M views per day on YouTube mobile • http://www.youtube.com/charts • http://www.youtube.com/videoshttp://www.directmarketingrx.com/tag/youtube-demographics-infographic-2011/http://www.youtube.com/t/press
  • 11. Blogs  Journaling  Training  Updates  Best Practices  Testimonials  Peer Support  Solicit ideas/info  Announcements Technorati: free blog monitoring tool
  • 12. Pros/Cons of Social MediaPros Cons•  Timely   Overwhelming•  Low Cost   Patience•  Widespread Reach   Passion•  Viral   Persistence•  Free resources   Little control•  Billions of examples   Human Resources•  Multiple accounts   Accuracy•  Unlimited potential
  • 13. Social Media as a Fundraising Tool
  • 14. Start with a plan   WHY? Identify your key objectives   Attract volunteers (any specific type?)   Increase # donors (individual, corporate, grants, etc.)   Raise Funds (how much? For what?)   Set S.M.A.R.T. Goals   Specific   Measurable Recruit and retain at Increase the number   Attainable least 10 new male of individual donors volunteers age 18-24 by 20% during fiscal   Realistic between June 1, 2011 year 2011.   Timely and August 31, 2011.   Identify your target audience   Identify best channels to reach them   Develop your message(s)   Put yourself in their shoes and ask, “What’s in it for me?” (WIIFM)
  • 15. Use Social Media to… • Announce Events • Build Awareness • Solicit Help • Contribute • Launch a Campaign • Encourage Discussion • Show Appreciation • Provide Support • Engage media • Promote Sponsors
  • 16. American Red Cross
  • 17. Win-winTriWest Healthcare Alliance,2011
  • 18. Foursquare Location-based mobile application that allows users to check-in to various locations, earning prizes, discounts, “mayorships,” etc. Partner with businesses that can: • Contribute to your cause each time a user checks into their store/restaurant. • Promote upcoming event upon check- in -Go to foursquare.com/add_venue to register -Cross-promote on other social media platforms
  • 19. More Social Media Tools  Flickr: Photo sharing  LinkedIn: Professional networking  Delicious: Tracks Bookmarking  Digg: Best (user-rated) news, video, pictures, etc.  Myspace: Social entertainment site
  • 20. Resources  Non-profits on Facebook: http://www.facebook.com/nonprofits#!/ nonprofits?sk=info  Twitter Jumpstart: http://bit.ly/nptwitterguide  Idealware Nonprofit Social Media Decision Guide : http:// www.idealware.org/reports/nonprofit-social-media- decision-guide  Google for Nonprofits: http://www.google.com/nonprofits/  Social Media 4 Nonprofits (Rosita Cortez Blog)  Beth’s Blog: How Networked Nonprofits are Using Social Media to Power Change  Bitly: http://bit.ly/  Tech Soup: http://home.techsoup.org/pages/default.aspx  The Nonprofit Times: http://nptimes.blogspot.com  Social Media Marketing for Dummies, Jan Zimmerman & Doug Sahlin
  • 21. Questions tbourgeois@triwest.com