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Oakley's Social Media Strategy to Promote Active Lifestyle Brand
- 1. Tayler Carpenter MSU New Media, Spring 2011
- 2. “Inventions wrapped in art. Oakley was founded on that idea, and it still defines us.” – Jim Jannard, Founder Oakley manufactures many diverse products including: Women and men’s apparel Sunglasses Footwear iPod cases Backpacks Goggles Hats Racing Equipment … and many more
- 3. Online Community Bloody Eye People post real-life, often gruesome, pictures after an accident and how Oakley eyewear protected their eyes. No social media presence at all.
- 5. Promote other products i.e., footwear, apparel, racing equipment
- 7. Step 1: Identify Target Audience: Active 18-34 year olds who seek adventure and love challenges.
- 8. Step 2: Go For It Social Media Attack: Eat, breathe, sleep social media. Get the “achieve…” slogan and interactive community known. Be aggressive, not passive. Every second missed, is one less customer to have. Oakley Personal Best Page Oakley Personal Best Blog @OakleyPersonalBest
- 9. Step 3: Budget A simple equation: Time = Money Eyeballs = Consumers Consumers = Money A lot of time goes into launching a successful social media campaign. But don’t worry, when done right, it can pay off in the end.
- 10. Step 4:Timeline Summer is finally here. Start in May 2011 and end in March 2012. There is no off season when it comes to being active. This will be enough time to measure the campaign results.
- 11. Step 5:Results Success. Google Analytics can help you keep track of your campaign and provide you with tracking information including clicks per page, busiest time of campaign, and even overall awareness.