Got Social Media?

2,699 views

Published on

Published in: Business, Technology
  • Be the first to comment

Got Social Media?

  1. 1. Got Social Media? How New Media is Changing the Way Companies Do Business Presentation by: Erica O’Grady Chief Experience Officer Peanut Butter Media [email_address] http://peanutbuttermedia.com/
  2. 7. $580 Million Dollars Fox – NEWS CORPS
  3. 8. $1.65 Billion Dollars
  4. 9. 1.6% for $240 Million Dollars
  5. 10. “ Spending on SOCIAL MEDIA and ‘conversational marketing’ — still in their nascent stage — will surpass traditional marketing spend by the end of 2012, according to a study conducted by TWI Surveys, Inc.” Source: http://www.marketingvox.com/
  6. 11. “ You have no control over how your customers and users discuss your brand using new media unless you engage them.” Chris Bernard – User Experience Evangelist, Microsoft
  7. 13. TOOLS (Technology)
  8. 14. TOOLS (Technology) TACTICS (Strategy)
  9. 15. TOOLS (Technology) TACTICS (Strategy)
  10. 16. “ First it’s an understanding that social media is about sociology and less about technology. It’s a mashup of new and traditional media that spans across advertising, PR, customer service, marcom, sales, and community relations.” Brian Solis – PR 2.0
  11. 17. TOOLS
  12. 18. BLOGS
  13. 19. BLOGS RSS
  14. 20. BLOGS RSS Wikis
  15. 21. BLOGS RSS Wikis Social Networks
  16. 22. BLOGS RSS Wikis Social Networks Social Bookmarking/ Social News
  17. 32. REALLY!
  18. 33. There is a Blog Born Every Half Second… C|NET News.com August 2006
  19. 34. There is a Blog Born Every Half Second… C|NET News.com August 2006
  20. 35. There is a Blog Born Every Half Second… C|NET News.com August 2006
  21. 36. There is a Blog Born Every Half Second… C|NET News.com August 2006
  22. 37. There is a Blog Born Every Half Second… C|NET News.com August 2006
  23. 38. There is a Blog Born Every Half Second… C|NET News.com August 2006
  24. 39. There is a Blog Born Every Half Second… C|NET News.com August 2006
  25. 40. There is a Blog Born Every Half Second… C|NET News.com August 2006
  26. 41. There is a Blog Born Every Half Second… C|NET News.com August 2006
  27. 42. There is a Blog Born Every Half Second… C|NET News.com August 2006
  28. 43. There is a Blog Born Every Half Second… C|NET News.com August 2006
  29. 44. There is a Blog Born Every Half Second… C|NET News.com August 2006
  30. 45. There is a Blog Born Every Half Second… C|NET News.com August 2006
  31. 46. There is a Blog Born Every Half Second… C|NET News.com August 2006
  32. 47. There is a Blog Born Every Half Second… C|NET News.com August 2006
  33. 48. There is a Blog Born Every Half Second… C|NET News.com August 2006
  34. 49. There is a Blog Born Every Half Second… C|NET News.com August 2006 Let’s Setup A Blog!
  35. 50. Information Overload
  36. 55. Source: Lee Lefever – http://commoncraft.com
  37. 65. TAKE AWAYS Tools and Technology are Only A Platform The Tools and Technology are FREE Once Mastered – Anyone Can Use the Tools of Social Media to Create a Social Media Campaign Even YOU!
  38. 66. Tactics
  39. 67. Tactics RULES
  40. 68. Tactics RULES STRATEGY
  41. 69. Tactics RULES STRATEGY
  42. 70. Listening is Marketing
  43. 71. Participation is Marketing
  44. 75. Case Studies <ul><li>Dell </li></ul><ul><li>Coca Cola </li></ul><ul><li>Facebook Zombies & Resident Evil </li></ul><ul><li>CBS and The New Adventures of Old Christine </li></ul><ul><li>SplashCast </li></ul>
  45. 76. TAKE AWAYS The Rules of New Media Are DIFFERENT CONVERSATIONS are Marketing… Monologue has given way to Dialogue in PR, Advertising, Journalism, and Marketing – Social Media is the answer to harnessing the power of Conversations.
  46. 78. “ If You HIDE the Truth – Someone will FIND the Truth.” John Moore – Brand Autopsy
  47. 81. “ Given our focus on disclosure, we want to Point out most of this information is available For FREE in books and through training.”
  48. 82. TAKE AWAYS It All Starts with RESPECT… Tell the story – Don’t make up a Story If you lack confidence – DON’T do Social Media!
  49. 83. “… is a mashup of new media and traditional media – all with the common goal of engaging people and influencers on their terms. The difference is that by listening, reading, and participating, corporate marketing will be smarter and more approachable than ever before. This is how we humanize brands, create loyalty, and earn customer's business .” Brian Solis – PR 2.0
  50. 84. TOOLS (Technology) TACTICS (Strategy)
  51. 86. Credits & Resources Brian Solis – The Social Media Manifesto. Visit him at: http://briansolis.com/ and view the Manifesto online at: http://www.briansolis.com/2007/06/future-of-communications-manifesto-for.html John Moore – Brand Autopsy. Visit him online at: http://brandautopsy.com/ View these slides online at: http://slideshare.net/
  52. 87. Connect With Me Online Connect with me at: Twitter: http://twitter.com/ericaogrady Blog: http://reinventingerica.com/ & http://peanutbuttermedia.com/ Email: erica at peanutbuttermedia dot com Personal Site: http://ericaogrady.com/

×